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Soulati-'TUDE!

12 Most Do Now Online Reputation Punch List Items

01/07/2014 By Jayme Soulati

When you sell, buy or build a home, there is a punch list of items on the to-do list to close or complete the deal. Bet you didn’t know social media had one, too? When you engage on social channels, you are building online reputation. You want it to remain pristine. That’s why these punch list items to uphold your personal brand are so important. You should take care of your online self just as you do your vehicle (5,000-mile oil change), your HVAC unit (annual inspection), teeth cleaning every six to nine months, or annual doctor visit.

Every six months or so, consider these online reputation punch list items for your social media presence:

1. Your Avatar Had A Birthday. The little picture you post in all your profiles is called an avatar. If you never change it, you stay forever young. That feels really good as you gaze at a gorgeous you, but what happens when you meet someone IRL (in real life) and they say, “My, you look nothing like your avatar!” What they’re really saying is, “You’re so much older!”

2. Delete Old Photos. While nothing is ever gone from the Internet, you should try to control which personal image you want captured on websites. When you update profile images, ensure the image you’re deleting is nowhere in use on other social media channels. Basically, you’re trying to limit the number of online photos people get to use.

3. Consider Using Gravatar. When you sign up with , a WordPress.com tool, you upload a photo and brief bio. This photo and personal info populate automatically across the Interwebz (all the online social channels). If someone needs your photo for a blog post or other marketing, they can grab it from Gravatar.

4. Update Your Bio. As you grow professionally, you accomplish more and the list of achievements grows. Every single bio sketch you have ever written must be updated on a consistent basis. If you’re at all like me, I update my bio sketch every few months. This means when you update it in one place you have to keep going and update it everywhere.

5. Delete The Year Of Your Birth. Facebook recently informed me a friend was having a 62nd birthday the next day. Shocked, I posted in my news feed that Facebook was infringing on privacy! No, actually, when you set up your Facebook profile you can elect not to include the year of your birth. That means people can wish you a happy birthday, but they won’t know how young you’re getting! Go to your Facebook settings and delete the year of your birth.

6. Check Privacy Settings. On every social media channel with which you engage, click on settings and carefully review the boxes you’ve checked for privacy. Do you want only “friends” to see your profile and share with you? Do you want to receive third-party junk mail (spam)? Do you want to block the ex-husband or stalker girlfriend from your stream? Be very aware of privacy settings although we all know sharing/living online is nowhere near private (right?).

7. Check Third-Party Apps. When you sign in to a new app or online tool using Twitter or Facebook, you’ve essentially given permission for that app to crawl personal information, friends’ lists and liking behavior. Click the settings buttons on Facebook and Twitter until you find third-party apps or permissions settings. Delete the apps you’re no longer using or engaging with. This is important to pay attention to, and few do.

8. Google Yourself. Everyone should Google themselves! When was the last time you did? You need to see what’s popping up under your name and whether you need to kick into high gear and fix anything negative. If your name is the same as a serial killers, well, that’s going to be a problematic for your online reputation. There are things to do to ensure your reputation remains stellar, and the steps what to do require an entirely new blog post!

9. Update Your Website. Never forget to update your “About” page on your website. You can be a maker of artisanal jewelry or the CMO of a mid-tier company. The information about you is critical, and it cascades across all social media profiles beginning with LinkedIn.

10. Add Personal Info To Comment Systems. When you blog, you get to use a comment system like CommentLuv, Disqus or Livefyre. For each of these, you also can add an avatar (typically automatically taken from an existing photo on Twitter or Gravatar) as well as a tagline describing what you do. Here’s my example to help clarify. I use Livefyre as my blog’s comment system, and I used to have “B2B Social Media Marketing with PR” as my descriptor. It appeared next to my name and avatar. Because I recently updated my professional tagline, this now says “Hybrid PR” with my name and avatar. Do take advantage of things like this; it helps you build your professional brand.

11.Add Your To Social Sharing.Add Your Twitter ID To Social Sharing. For bloggers who use social sharing buttons from AddThis, AddToAny, Shareaholic and others, you are able to customize the retweet content of that blog post share. Let’s say someone wants to share your blog post and they click on the Twitter sharing icon. When it pops up, they see 1) @Wordpress.com 2) @AddToAny or @Shareaholic 3) no personal branding at all. What you want instead is your Twitter ID on every retweet so you can see who’s retweeting your content at various levels of sharing. You’re not owning your content without this type of personal customization; you’re allowing the share bar vendors to capitalize on your content marketing.

12.Use This is the most fun and easiest way to develop an online reputation. See Number 8! If my name was the same as a serial killer’s name, I would run to this website and immediately engage. You add positive links about yourself, your bio, your avatar, and this site tells you how to boost each link for maximum search engine exposure. If you lead a highly professional online life, like me, then privacy is out and working daily to keep a positive online reputation is in.

July 17, 2013 (and it’s still relevant!).

Filed Under: Branding Tagged With: 12Most.com, Avatar, brandyourself.com, Facebook, gravatar, online reputation, personal branding, privacy settings, social marketing, Social Media, Twitter

The Happy Friday Series: Power Of A Smile

01/18/2013 By Jayme Soulati

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Smile fasdfdsfoiueire (Photo credit: Wikipedia)

Thrilled to launch our first in The Happy Friday Series post kick off with none other than Peg Fitzpatrick, the most smilingist 12 Moster, blogger, Facebooker, and Twitter peep I have the privilege of knowing. You hang around her and there’s nothing you can do but smile; she imbues positive. See what I mean?

Peggy Fitzpatrick Says:

Which came first the smile or the positive attitude? Did you know that it can go either way? If you’re feeling stressed putting on a smile can actually reduce your heart rate and some studies also suggest that “smiling could reduce levels of cortisol, a stress-related hormone.” (from Simply Smiling link below) This is a case where “fake it ‘til you make it” is relevant.

“Lots of smiling can actually make you healthier. Smiling can help reduce the level of stress-enhancing hormones like cortisol, adrenaline, and dopamine; increase the level of mood-enhancing hormones like endorphin; and reduce overall blood pressure.” –Ron Gutman

TED Talk Ron Gutman – The Hidden Power of Smiling

The best thing about a smile is that if you share one with someone else, it almost always comes back to you.  When someone smiles at you, your mind makes subtle judgments: they are happy, they like me, they are confident, and things along these lines. Take the opportunity to  make a positive impression on others.

“If you want to make a good first impression, smile at people. What does it cost to smile? Nothing. What does it cost not to smile? Everything, if not smiling prevents you from enchanting people.”
? Guy Kawasaki from Enchantment: The Art of Changing Hearts, Minds and Actions

“Children smile almost 400 times per day.” This explains why people love to spend time at the park or other places where children run free. Smiling, laughing, and having fun come naturally to children and they look for ways to enhance or repeat things that they enjoy. Sure, kids have much less stress than adults but I defy you not to smile if you go to the park and get on the swing set. It’s still fun but it also probably brings back happy memories of recess and playing with your friends.

Three things that you can do today to bring a smile to your face:

  1. Watch something positive like Jessica’s Daily Affirmation.
  2. Listen to happy music, I wrote an article called 12 Most Must-Be Happy Songs  if you need some suggestions
  3. Smile at someone else

So, there you have it, many reasons why you should and can have a smile on your face.  What are your favorite ways to make someone else smile?

Resources:

Simply Smiling can Actually Reduce Stress via Smithsonian.com

 

 

 

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Filed Under: Happy Friday Series Tagged With: 12Most.com, Facebook, Guy Kawasaki, Happy Friday, Peg Fitzpatrick, Smile, stress, Twitter

The Happy Friday Series: Everyone’s Happy!

01/11/2013 By Jayme Soulati

kidsfaceHappiness is pervasive; everywhere you look and listen, someone is talking about studies on happiness at academic levels, about books they’re reading, about happiness jars they’re creating, and the love they have for their fellow man.

I applaud them all. We need more positive spirit and positive mental attitude and smiles and giggles and belly laughs to endure the constant stream of negativity, backlash and strife in this entire world.

Peggy Fitzpatrick is one of the happiest women I know; every day, her avatar greets us with that infectious wide grin complete with a sprinkling of stars in various colors behind her head. Her posts are always positive, always supportive, always full of love, and generosity. Her spirit is so alive, and she leads the 12Most.Com community with Paul Biedermann. Run to her blog and Facebook community or Twitter to see what I mean.

Happiness jars are being crafted all over and posted online. Do you know why? Because we need to share the good things we’re thankful for and recognize what makes us laugh and smile every day.

Did you know laughter is the best medicine? Not kidding; that tired old cliché is tried and true – laughter indeed makes the heart healthier. And, it releases the negative acids and endorphins and hormones into the sky leaving you with a rosy feeling and a spritely step.

On Fridays, please hold me to it, we’re going to find GOOD news that brings a smile to your psyche. Maybe it will make you happy, or maybe it will send away a negative thought, or two.

And, to make this really work, I’d like your help…here’s how:

  1. Guest Post here on a Friday about happiness, good mental energy, spiritual positiveness (yep, word coin), laughs, or whatever tickles you. I don’t mind if you have no blog of your own and want to get your feet wet. Send me 400 words if you don’t know what to write; we’ll get a story going.
  2. Share in comments something you saw or read that makes you or made you happy. I’ll cover it here.
  3. Send me links to happy stuff, and I’ll sprinkle them in the channels.
  4. Join my Bloggers Unite! Community on Google+ — we’re nearing 90 members and growing. It’s where we lend some levity to our seriousness with banter, XO and LOL. Knowing that Alaska Chick Blog of Pioneer Outfitters (yes, it’s Amber-Lee Dibble) is my co-moderator should bring a smile right off.

What think? Join me in our collective pursuit of happiness, would you? All writers and stories welcome. You will smile; that’s the goal.

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  • Seek happiness now…
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Filed Under: Happy Friday Series Tagged With: 12Most.com, being happy, happiness, happiness jars, happy, Peg Fitzpatrick

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