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Soulati-'TUDE!

Upscale Toto Toilets Seeking Comfort-Loving American Consumers

05/28/2014 By Jayme Soulati

ALT: "Toilet-Jayme-Soulati"

How about a multitasking toilet, Toto?

Ever remodeled a bathroom and had to select from the wide varieties of commodes? I have done several bathrooms in my time, and ensuring you get a workhorse for less money and fewest gallons per flush is daunting, especially when you look at the price tag.

I looked at the Japanese Toto toilets advertised regularly in the magazines I read; however, the cost for a really neat heated seat with little water usage was nearly the price of the bathroom remodel itself. Instead, I settled for a custom-color Kohler with a self-closing lid so it doesn’t slam.

Toto Toilets Are Smart

Toto toilets are so upscale that few Americans have ever used one. Japan is finally ready to take on the American Standard U.S. market with its smart toilets. Apparently, Toto wants to be like Apple. No one knew they needed an iPhone until Apple came along and made phones smart. Same goes for toilets, according to Toto’s chief executive, Mr. Yoshiaki Fujimori.

In a Wall Street Journal story May 27, 2014, Smart Toilets Arrive in U.S., Fujimori said,”Industry presents iPhone–industry presents shower toilet.” [Read more…]

Filed Under: Branding Tagged With: Apple, Bathroom, iPhone, Japan, Kimberly-Clark, Smart Toilet, Toto, United States, Washlet

The Apple, Google, Intel, Adobe Antitrust Conspiracy And PR

05/05/2014 By Jayme Soulati

Credit: Mashable

Credit: Mashable

Google, Apple, Intel and Adobe Systems conspired in the biggest hiring antitrust case the U.S. legal system has ever seen. Please tell me you’ve heard the news. I’m still reeling from the true ramifications of what it means for our allegedly anti-monopolistic economy.

It feels like political parties ran roughshod over the electorate, or the monarchies of Great Britain and the Saudi Arabia launched a war. Alas, it’s merely four giant Fortune 10 publicly traded U.S. corporations named Apple, Google, Intel and Adobe Systems that conspired against their very own employees as if they were chattel.

The four leadership teams agreed behind closed doors the contents of which stayed hidden from 2005 to 2009 to a series of no-recruit agreements. Neither of them could recruit programmers from the other’s company. If they did, it was going to be war as stated by Steve Jobs to Sergey Brin, “If you hire a single one of these people, that means war,” extracted from Bloomberg Businessweek cover story May 5, 2014. [Read more…]

Filed Under: Business, Public Relations Tagged With: Adobe Systems, Apple, Bloomberg Businessweek, Google+, Intel, Sheryl Sandberg, Silicon Valley, Steve Jobs

There Is No Online Invasion Of Privacy!

04/03/2014 By Jayme Soulati

Image representing Microsoft as depicted in Cr...

Image via CrunchBase

Last week I read an article by Matt Wilson via PR Daily. Titled, “Microsoft reportedly accessed blogger’s email to trace rogue employee”, the company was called out legally snooping in the blogger’s email, despite its Hotmail privacy policy.

Long story short, Microsoft is reviewing and “evolving” their policies after being reminded of its extreme criticism of the big G.

At the end of Matt’s article, he asks you if Microsoft’s promise to be more careful is enough. GO THERE to post your answer. [Read more…]

Filed Under: Technology, Thinking Tagged With: Apple, Google+, Hotmail, iTunes, Jon Stewart, LinkedIn, Microsoft, Twitter

13 Social Business Tips To Be Like Amazon

08/12/2013 By Jayme Soulati

king-queen.jpgIt was inevitable. The Apple has finally fallen from the tree. In its place is Amazon, the astonishingly innovative company with sales of $61 billion that continues to bulldoze through industries with acquisitions of consumer-products companies, online sites, e-stores, clothing and accessories, beauty products, and just about everything under the kitchen sink including The Washington Post.

Yes, Jeff Bezos last week announced his purchase of The Washington Post for$250 million for the purpose of ______ insert best guess.

As Fast Company states in its September, 2013 issue, “Amazon has done a lot more than become a stellar retailer. It has reinvented, disrupted, redefined, and renovated the global marketplace.”

Apple built its empire under a force to be reckoned with who is no longer of this plane. It focused on new technologies and really smart devices that spawned mobility for the technology savvy and millennials.

And then we learned last week that it’s a new day, Android has assumed control of the mobile phone market. Another previously secure realm wrested from Apple’s grip.
Back to Amazon. As the powerhouses in mobile cellular technology and tablet duked it out for an ever larger decreasing slice of the pie, Amazon steadily grew its empire as an answer to the every man.

Amazon realized the consumer is in control; the consumer has the power.

Consumer is King.

As you well know, we’re in the post-social media adoption era. Consumers are on board and have built mini-empires of their own on Facebook and blogs. There is mass consumption of content.

What’s more, consumers now have the simple ability to complain, and influence purchases. When the pocketbook is no longer free flowing for the latest novel gadget and gizmo by Apple, then consumers turn to online shopping for the best deals.

How did Amazon do it? Through blood, sweat and tears; through ample quarters of no gains, and by recognizing consumer is king.

13 Social Business Tips For Your Company

Scale these 13 tips from the Amazon playbook to your business:
1. Innovate or die.
2. Insulate against irrelevance.
3. Embrace change.
4. Be creative and be human.
5. Serve your customers everywhere.
6. Become a social business.
7. Engage leadership in social media and earned media.
8. Make your consumer king.
9. Breed loyal followers.
10. Always look into the future; carpe diem.
11. Track, analyze, test, learn, execute; repeat.
12. Be smart and thoughtfully smarter.
13. Build a solid and efficient infrastructure.

Amazon is ripping up retail like the roadrunner, and the big box retailers are shoring up their defenses. The shopping mall as we know it is dead. Get out while you still can.

Filed Under: Business Tagged With: Amazon, Apple, Business, Jeff Bezos, Social business

Prediction: Web Browsers Will Control The World

03/14/2013 By Jayme Soulati

English: Browser usage share on Wikimedia Foun...

English: Browser usage share on Wikimedia Foundation projects on June 2011. (Photo credit: Wikipedia)

How’s your browser? No, I didn’t say bowser.

I’m talking about Mozilla (not gorilla) Firefox, Google Chrome, Microsoft Internet Explorer, Safari, and other steroidal and hormonal necessities of online life as we know it.

From the sounds of it, we can jump into a chrome fox mobile and explore while on a hot safari.

I don’t know about you, but I’m a wee bit tired of the issues with browsers of late:

  • Google and Java don’t like each other.
  • Heck, Firefox and Java don’t get along, either.
  • Java and Shockwave interfere with Facebook.
  • Chrome doesn’t work with my webinar hosting platform.
  • Firefox is the best blog publishing browser, but there are glitches with Chrome.
  • Browser plug-ins? Fuhgeddaboudit. Don’t try them; stay basic.
  • Chrome is for anything else.
  • Safari is just for Apple.
  • Internet Explorer? Uhmm, who uses that?
  • Mac and Windows are arch enemies; that’s why I have to run both side by side with one browser for one OS and another browser for the other…or some such.

Get my drift?

My prediction: Web browsers will control the world; heck, they already do. (Not you hackers.)

I will cry harder because my work product productivity is seriously suffering already. Every day. I wish I was born an IT guru; the problem is my mom loved to read, so she probably read me books on creativity while I was nesting in her belly.

Back to our African safari…let’s throw in the food. The only thing I know for sure is to eat your cookies and clear your dough, I mean cache.

Clear your cache every two to three days and your browser should work fine.  At least, that’s what all IT support tells me.

 

 

 

Related articles
  • The Origin of Web Browsers!
  • How To Disable Java In Your Web Browser
  • John Pavley: May the Web Browser Rest in Peace
  • No Firefox web browser for iPhone or iPad unless Apple relaxes its rules
  • Clear the Internet Cache for Different Browsers
  • Why I’m switching (back) to Firefox
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Filed Under: Technology Tagged With: Apple, Firefox, Google Chrome, Internet Explorer, Java, Mozilla, Safari, Web browser

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