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Soulati-'TUDE!

Bloggers Unite to Slap Susan G. Komen

02/03/2012 By Jayme Soulati

Like Gini Dietrich at Spin Sucks, I wasn’t going to address the Susan G. Komen national public relations debacle in an election year with Planned Parenthood. After reading her post and the oodles of smart comments from her community, I still wasn’t.

Then, I read Shonali Burke’s extremely amazingly thoughtful and balanced post with more than oodles of examples of trust gone awry and communications strategy, or lack thereof, gone to hell in a hand basket. (I just read in her comments it took her 4 hours to craft that post; when you read it, you’ll understand that she actually gifted us with a case study.)

One of the comments at Gini’s house gave me pause and it goes something to the effect of “isn’t this issue a way for bloggers to build links and get traction from others outside their communities by jumping on the bandwagon?” Gini provided a very smart reply and you can find it yourself when you review the 100+ comments as of this morning.

I’m trying to be sensitive to this comment from someone who doesn’t know that we who write about communications, PR and social marketing MUST cover these topics. That said, and very top of mind for me, what this issue boils squarely down to are three things:

  • Women’s health
  • Election-year politics
  • Poor public relations and social marketing strategy

Each of you reading and following has an opinion that puts us on opposing sides of the aisle. When you read everyone else’s blogs about the serious debacle unfolding (there’s so much more with Bank of America and Penn State, etc.), you can’t help but get beyond pro-life or pro-choice issues with this.

If you’re NOT in communications, I implore you to look at this from business and communications strategy angles. Again, I point you to the blogs mentioned here; these bloggers have done a spectacular job (better than I ever could) of presenting all the facts with balanced judgment to boot. I’m proud of them.  Thank you for what you do, Shonali, Gini, John, and the rest of the gang. #ThatIsAll.

The Tip of the Iceberg Only

>>Nancy Schwartz Getting Attention blog via @Shonali

>>Joe Waters Blog via @Shonali

>>Planned Parenthood causes/giving via @Shonali and Beth Kanter and there’s a Pinterest board on this, too!

>>John Haydon who writes and works with non-profits

Filed Under: Social Media Strategy Tagged With: bloggers, Fail, Susan Komen

Nine Global Bloggers You Should Know

09/15/2011 By Jayme Soulati

Bulgaria, Sweden, Thailand, Canada, Australia, Romania, France, Costa Rica, Lebanon, Hong Kong – these are the countries and regions most on my radar each day I tweet, open a blog post, write a blog post, retweet from Triberr, and comment in others’ houses.

The world is becoming smaller every day.

Which countries are on your radar? Have you developed the sweet relationships I have with peeps in each of these locations? Do you think you’d go visit that country and want to ensure you meet for an espresso or cup of tea?

I have to say, honestly, I have and I would. My tweeps notwithstanding from the U.S., the richness of culture and excitement I receive from these relationships I’ve developed are worthy of continuing on this path and this growth journey. Let me share a slice of my world with you and encourage yo u to put these tweeps on your global radar:

** Petya Georgieva, in Bulgaria, has invited my comment about PR and again today in a guest post. (Funny how I selected a similar topic today, eh?)

** A podcast I did with Jon Buscall of Jontus Media in Sweden about social media anything and everything via Skype was my second experience with this medium. I love doing these, and Jon is a master podcaster (and his accent is very sexy, but don’t tell him). Jon shares that our first session was his most popular with listeners from all over the world. (That #RocksHot – did you know I engraved by iPad2 with “Soulati Media Rocks Hot.”)

** On occasion Robert Dempsey and I Skype (he’s in Thailand), and I see him on blogs everywhere in the States, too.  Robert #RocksHot in SEO and is ahead of the curve with social media SEO – the new buzz.

** My best pal in Ho ng Kong, Roy Grubb of WikIT and Topicscape is a  mind-map wizard. He found me first and early on my blogging pathway. (In fact, he’s my “agent” and supports me all over Twitter).

** Have you met Leon Noone yet? He’s my favorite Aussie curmudgeon. I love that man to pieces with his wit and dry humor. He’s got experience beyond anyone I know, so make sure you put him on your radar.

** And, Kaarina D illabough is a lovely Canadian who writes with amazing thought, warmth and coaching style on her blog.

** Stan Faryna, writing from Romania, will take you on a wild ride with his emotional and inspirational writing. He keeps you guessing always and yet is so totally engaging and sweet.

** The Falchetto’s, John and Ameena, each write their own blogs Expat Life Coach and  Mummy in Provence. Each is respected and inspiring for their life works.

I could give you more examples of others who are in my Globe Spotting Tribe on Triberr, but for starters, these are wonderful peeps who sit with me on the down low…or the QT… as they say. If you want to gain influence and enhance your brand in another country, then go to a blogger’s house who works in another country. Simple. Develop relationship with that person and their community, and you’ll begin to get invites to participate.

Who might you add here, please? We’re always interested in learning more about peeps around the world who are rockin’ it.

 

 

Filed Under: Blogging 101 Tagged With: bloggers, global, world

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