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Soulati-'TUDE!

The Happy Friday Series: Beads, Buttons And Crochet

05/31/2013 By Jayme Soulati

Zii-Designs-Necklace.jpgWho knew? A Bead & Button Show. And more surprising yet. I’m going to attend it!

Well, let’s start at the beginning. But what is the beginning, really? Was it when I was a child whose crocheting prowess entailed all of making a chain of unending stitches that I would stretch through the house so as to chart my progress?

Was it the doilies I would later crochet because they were fun to make even though no one uses doilies anymore – updated funky colors notwithstanding?

Maybe it was the miniature granny squares that I turned into Christmas ornaments to friends’ delight.

Steel Crochet Hook

Probably it was when my steel crochet hook connected with fine copper wire. At least that’s when I’d found my muse. Wire + vintage and re-fashioned beads = endless creative possibilities for shiny, sometimes elegant, sometimes whimsical necklaces.

Zii-Designs-Necklace.jpg

Why vintage and re-fashioned beads, you ask?

In short, because I was part of the first Earth Day (at a VERY young age), and environmental responsibility has remained at my core. By day, I run Terracom Public Relations, which since 1990 has helped innovative green organizations grow in size and impact. By night – or whenever I can – I am creating for my latest venture, zii designs.

Which brings me to the Bead & Button Show. I learned of it last year, shortly after I’d begun this jewelry-design adventure. This is no few-day gathering of beaders. Oh no. It fills out nearly two full weeks, drawing instructors from around the country: “The Biggest Consumer Bead Show in the World.” And it’s in Milwaukee, easily accessible from Chicago.

Well, life at Terracom prevented me from attending last year. But this year, I’ll steel away for a class and a hunt for more vintage beads. I suspect there will be a whole culture at this Bead & Button Show that could make for its own sociological study. I’ll be an interested observer.
And when I return, I’ll set my sights on a few boutiques I’ve targeted as prospective places to carry zii creations. (I do love the entrepreneurial pursuit.) My hope is I’ll be able to sell enough jewelry to sustain making more.

Because that’s what it’s all about. The joy of creating, of seeing how things come together. The breathless discovery of it all.

About The Author

Christine-Esposito.jpgChristine Esposito is founder and chief connection officer of Terracom Public Relations, chief crochet officer of zii designs and an amused owner of a retired racing greyhound.

Related articles
  • Why I LOVE doilies and you would too, if you KNEW…..
  • How to make a beaded crochet necklace!
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  • Beaded Crochet – ‘Dancing Fans’ Edging on Lime T-Top
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Filed Under: Happy Friday Series Tagged With: Arts, Bead, Christine Esposito, craft, Crochet, Crochet hook, Doily, Happy Friday Series, Terracom PR

Happy Anniversary, Terracom!

04/20/2010 By Jayme Soulati

In the ’90s, I was president of the Publicity Club of Chicago. I served on its board of directors six years, served on and chaired nearly every committee, won distinguished service awards and a Silver Trumpet, and met some amazing colleagues who are now friends.

One of these dear women is Christine Esposito, founder of Terracom Public Relations in Chicago.

Because I can, right here in my treasured space, I am blowing a Golden Trumpet in honor of Terracom’s 20th year in environmental public relations. As Earth Day hits 40 this month, Christine hits 20 green years. Happy Anniversary, Lady!

Christine is one of the most vibrant women and consummate professionals within our trade. Why she impresses me has much to do with her moxie in self-promotion. As a SMB, marketing is a challenging task we all love to hate; Christine makes it go as smooth as silk.

  • She’s been pitching stories about herself to Chicago media; I even flagged her mention in U.S. News & World Report as a spokesperson on green, recently.
  • She launched a Facebook fan page I encourage you to join.
  • She became a Twitter pal, and we are frequently connected.
  • She just launched her latest installment in celebratory marketing with a video (accessible on Facebook with link above) — putting herself in front of a camera to wax poetic about the founding and growth of her business over 20 years.

Today, I gift unto you deserved recognition, Ms. Esposito, for your two decades as a successfully green and sustainable womenpreneur, colleague and friend. Congrats!

Terracom Public Relations advances the goals of nonprofit organizations, government agencies and small to mid-sized companies through strategic public relations and marketing communications. Christine Esposito, President

Filed Under: Word of Mouth Tagged With: Christine Esposito, Terracom Public Relations

ALT="Jayme Soulati"

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