Back in my Chicago agency days, public relations was the dark side. When journalists crossed over, they took a big ribbing.
Bloggers have a dark side, too.
It’s oriented to the lightness of writing tone and levity. If there isn’t any, then a blog post can turn into a complete whine with negativity rampant.
Other times, life happens. Some people choose to push through the negativity and write like normal. Others, like me, can’t find the inspiration to be light and informative because personal emotion gets the best of that.
Another reason there may be a dark side is due to transition. Did you know I’m in digital marketing hell? Getting a crash course in the world of auto-responders and email campaigns. Not too fun for me, as it’s a completely different way of life than what I’m used to. I’d rather hire the experts!
So, there are a few reasons why I’ve put aside the pen awhile, but I didn’t want to leave you hanging not knowing why.
See you sooner than soon.