The Washington Post recently announced Trove, a service to allow readers to build customized news sites based on personal interest. The New York Times has News.me, an app culled from Twitter followers’ reads.
Ongo is a paid service that organizes news by sources selected by subscribers. Paper.li has been out awhile on a smaller, individual reader scale doing much the same – customizing posts and content from RTs and hash tags on Twitter.
What does this mean?
- It’s a goldmine for social media, media relations and public relations professionals. Those who have typically pitched vertically into trades may just have more opportunity for stories with customized or specialty content.
- What does this mean for writers? More of a chance to niche and offer specialized content to one vertical.
- How about marketers? When the first analytics start coming in they’ll scramble to feed product campaigns to push sales.
- Advertisers? This may just be what the advertising industry needs to push it into higher profitability.
We are on the fringe of a huge content mash up; do you see your opportunity on the horizon?
