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Soulati-'TUDE!

Direct Marketing As Strategy, Not Tactic

07/15/2015 By Jayme Soulati

ALT="Opt-in Marketing book cover by Scott Hornstein on Soulati.com"Direct marketing could be called dead like so many other things since the disruption in technology, but it’s not. In fact, direct marketing as strategy, not tactic is also smart marketing. That keen statement comes from one of the most influential marketers in integrated today, Scott Hornstein. The reason I know this to be true is due to the fact that Mr. Hornstein is our very first featured guest on The Heart Of Marketing podcast with John Gregory Olson and me. You do remember I launched at podcast in February, right? We’ve taped about 34 episodes already, and it’s tons of fun. Thank goodness John does the editing because, well, just because.

What are your views about direct marketing as strategy? [Read more…]

Filed Under: Heart Of Marketing Podcast, Marketing Tagged With: Content Marketing, direct marketing, direct marketing as strategy, heart of marketing, John Gregory Olson, Opt-In Marketing, podcast, Scott Hornstein

ALT="Jayme Soulati"

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