soulati.com

Digital Marketing Strategy, PR and Messaging

  • Home
  • So What is Message Mapping ?
  • Services
  • Hire Me
  • Blog
  • Presentations
  • Get a FREE E-Book
  • Contact
  • Home
  • So What is Message Mapping ?
  • Services
  • Hire Me
  • Blog
  • Presentations
  • Get a FREE E-Book
  • Contact

Soulati-'TUDE!

10 Tips Why To Appoint A Social Media Executor

11/19/2012 By Jayme Soulati

Fatality and happenstance are occurring faster than furious these days. What does that mean for we in social media who are engaged more than frequently every single day of the year?

If you blog that means you have at least the Big Five channels on which you engage. You then have a second-tier list of additional apps and channels on which you’re building community, too (e.g. Instagram, GoodReads, Zemanta).

Should ever your unexpected demise occur, have you thought of how your online community should receive this news in an appropriate fashion? There is a grapevine on the Interwebz.

When our colleague, Trey, left this world of his own volition several years ago, it was horrifying to us all, and the gossip mill was alive and too well with untruths. No one took control of his blog or channels to set the record straight.

It is our responsibility to pave our pathway to the future with golden bricks; leave a legacy that keeps people speaking about you in high regard. What that means is we should not leave too many loose ends; this includes our online persona, brand identity and the many core communities we’ve established, grown and now nurture.

This entire post came to me last night, out of the blue. I have done no research to ensure what I write below is accurate; these are my own ideas. If you have others to share instead or in addition, please do. Perhaps there are services and apps people can use, too.

10 Tips Managing/Being A Social Media Executor

1. Look around your community. Is there anyone you really trust and have also had privilege of meeting IRL? Do you engage with them weekly, and is that relationship solid? Pick someone and broach this conversation. Ask them if they would be your social media executor.

2. Give them the log in information to your blog. Provide a set of instructions and expectations, as well. You should give them the name of your estate executor (at this time) so as to expect a phone call (hopefully not for decades).

3. In your will (do you have a will, peeps?), add this person’s name and contact information so the executor of your estate can reach them immediately and share the news with factual information.

4. Write The Final Post and add it to your blog dashboard in DRAFT form only. Ignore it!

5. When your social media executor gets the news, have them publish “The Final Post.” I’d also suggest the social media executor add an addendum to the post.

6. Write a draft blog post entitled, “NEVER POST THIS; for Social Media Executor.” In this piece, you will share the log in information for all the social media channels on which you engage.

7. The social media executor will communicate with the estate executor and plan how to announce on each channel that the owner of this identity will no longer be posting.

8. Give communities the opportunity to express their sentiment on that person’s channel. The social media executor will know how to communicate with each community and allow people the opportunity to share and ask questions.

This step is so critical, but maybe that’s my view and others may not agree.

9. Write down your expectation about how you’d like people to know such news. If you want to abruptly close channels with no intermittent period, then say so.

10. Have the social media executor close accounts as appropriate after communicating with the family and/or estate executor.

(Quick P.S.: The title is awkward as the 10 items are more “about” how, whether to appoint, how to be one and so there wasn’t a great way to express; hopefully you got the gist!)

 

Related articles
  • ‘I’m making a digital will’: Don’t let your online assets die with you
Enhanced by Zemanta

Filed Under: Planning & Strategy Tagged With: Brand, death, dying, Executor, GoodReads, legacy, Online legacy, Social Media, Will, Zemanta

20 Things To Do Before I Die

07/19/2012 By Jayme Soulati

Smithsonian Magazine Grand Prize Winner By Jia Han Dong

Over drinks last week, we watched the final performances of Johnny Cash on YouTube, and I sobbed in fear knowing the messages he crooned would affect our family one day. Last night I read Smithsonian, June 2012, “The Multiverse of Love,” about Roseanne Cash. Apparently, she is one “of the most gifted singer-songwriters of our time.”

Her songs, according to the article, are “doomy, painfully romantic, intense and dark.” I thought about Johnny Cash who knew his days were numbered when he sang his heart true to meet his maker.

Was he satisfied with his life’s achievements? Would you be?

I have so much to do, and I challenge you to carry this series forward. Write a list of 20 things you still want to accomplish before you leave this world and stamp them on the blogosphere as part of your legacy. I have a hunch why this inspiration (which can be positive or not) hit me, and I’m going to make an indelible mark right here.

In no particular order of import, here are the 20 things I want to do before I die:

1. Learn Spanish

2. Become a glass blower

3. Write my book on the gem markets of the world (I’ve been to many) and one on how to buy colored stones

4. Earn enough income to put my daughter through a Bachelor’s degree

5. Hold my grandchild

6. Play the piano

7. Be a gemologist

8. Find true love via a soul mate

9. Endow a foundation in memory of my sister, Tracey S. Soulati, MD, who died at 36-years-old from rare cancer

10. Attend four grand slam tennis tournaments

11. Travel to Brazil and shop for tourmalines

12. Zipline in Costa Rica above the canopy

13. Rent and RV and drive to the Grand Canyon with my daughter and sisters’ kids

14. Buy a comfortable mountain home with satellite access that could be where I retire, if ever I do

15. Never say good bye to my parents

16.Rid the world of child abusers, child molesters, rapists, abusers of women and drug-addicted moms

17. Travel the world with my daughter

18. Take a Mediterranean cruise

19. Pay off my debt and stay that way

20. Stay healthy enough to pass peacefully without disease or need for costly medical care and without burden to my family

Who’s got a list?

Filed Under: Thinking Tagged With: dying, Johnny Cash, Roseanne Cash

Aging, Death And The Workplace

02/26/2012 By Jayme Soulati

Credit: Srinivas Rao, Kikolani.com

Everywhere I turn, I hear about someone who has committed suicide — all ages. And, I listen and watch as friends say good-bye to parents. My heart saddens with the news of my own friends passing on. This news is not random; it’s frequent and sometimes twice daily.

In your life, are you dealing with the emotions about losing someone special or hearing about your managing their loss?

As we all continue to grapple with the passing of loved ones and friends, we need to be sympathetic and empathetic in the workplace about these emotions.  I’m not going to give tips on the best way to manage workplace situations because I’m really not qualified to do that.

This issue has been affecting me and bothering me more and more, especially because my college roommate just said good bye to both her parents.  And, I have heard of four suicides by teenagers and fathers of young children (hitting very close to home).

In the workplace, when we hear our peers have lost someone special in their life, the doors open with sorrowful messages of condolence, and the recipient is too shocked to hear. When these people return to work and act “normal,” colleagues aren’t sure what to say or whether to bring up the issue. It’s awkward.

Then, after five months or so, when it really hits home that a loved one is not coming for dinner, making a phone call, or coming to your birthday party, more of grieving occur and stress rears its head with odd workplace behavior. Depression happens. It’s one day at a time to get through the raw sadness and grief. Time heals wounds slowly.

In our workplaces, we’re not prepared for the “onslaught” of the passing of an aging population. Coworkers are not trained in sensitivity around this issue. The challenge is that everyone deals with death in their own way. Which means nothing, really. That’s a mask of an excuse because EVERYONE is grieving. It’s how they show up to others that makes one suggest we all with death differently.

As our population ages and passes, will their families in workplaces be able to work efficiently? Will there be lost productivity? Will there be greater absenteeism? Should there be temp workers standing in the wings in the event that…?

For we who are small businesses and self-employed, this issue is out of our control. We don’t dictate when someone leaves our world to continue their journey elsewhere. We also can’t control the impact that loss has on our own ability to manage productivity and deliver quality service. But knowing there is no one else to carry the ball, we will get up and go…because there is no other option.

If anyone has thoughts to share on this, please do.  I have no expectation how this topic will be received, but it’s been bothering me enough to write on.

(Post-Script: In searching for links to add herein, the author of one I selected has the same name of my dear friend I said good bye to this week. What are the odds? Rest in Peace Patricia Johnson.)

 

Filed Under: Thinking Tagged With: aging, death, dying, workplace

ALT="Jayme Soulati"

Message Mapping is My Secret Sauce to Position Your Business with Customers!

Book a Call Now!
Free ebook

We listen, exchange ideas, execute, measure, and tweak as we go and grow.

Categories

Archives

Search this site

I'm a featured publisher in Shareaholic's Content Channels
Social Media Today Contributor
Proud 12 Most Writer

© 2010-2019. Soulati Media, Inc. All rights reserved. Dayton, Ohio, 45459 | 937.312.1363