There’s no better way to learn than in a fire drill. Of late, Facebook pay-to-play advertising feels just like that — trial by fire. YouTube is adding to the mix with its new beta Content ID program where folks can ding another’s videos if there is suspected stealing. In this Episode 015 of The Heart Of Marketing podcast, I share my new takeaways from hands on with Facebook, YouTube and Google.
The Facebook advertising is all about selecting the best method for your fan page to get more likes and attention. It takes some testing to determine which ad and how much is best for your company. For my client, Alan’s Collision Center, I have been testing Facebook ads and tossing cash to boosts posts to see what sticks. In this episode you’ll hear me share each of my thoughts on which ad works best for testing and getting the best results. Obviously, the route you select for Facebook ad targeting is case by case and subject to your goals and budget.
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