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Soulati-'TUDE!

Harry And David Customer Service Thank You

01/04/2013 By Jayme Soulati

fruitIn the midst of the holiday season with gift baskets flying across the U.S., took time to read this blog, see a negative net promoter score, find a contact form, and write an email to fix what they thought was a remark against its brand that needed attention.

I mentioned Harry and David, the online fruit and foods retailer, in a recent post, In that post, I suggested my experience with the fruit of the month club was disappointing while others had a lovely experience with the company.

The company’s social media team was listening. Over the weekend of Dec. 15, 2012, I received a contact form comment from Harry and David. They offered to send me a gift because of my previously poor experience with the company.

My  response to Maria of Harry and David was to thank her with a polite refusal saying the company’s attention and response was gift enough.

She continued to insist; I acquiesced and within a very short time, I received a gorgeous holiday gift tower complete with pears (the company’s fruit is top quality), candies, nuts, salmon, cheese, and other goodies.

I applaud Harry and David for having a social media team at the frontlines listening, monitoring, tracking and responding in a very personal way.

I’m so impressed the company was proactive and also gracious enough to showcase tremendous customer service during an extremely busy time.

Thanks, Harry and David, I’ll always be a promoter of your brand and excellent products.

 

 

Related articles
  • Does Your Business Give Holiday Gifts?
  • Harry & David taking on the world of wine

Filed Under: Customer Service Tagged With: Fruit, Gift basket, Harry & David, Social Media

Does Your Business Give Holiday Gifts?

12/10/2012 By Jayme Soulati

Please Send Me Lou Malnati's

Every year during the holiday season, I strive to send thoughtful gifts to all my clients. And, it gets tougher each year not to spend a fortune while being thoughtful. Gifts can be to employees, clients, bosses, or vendors/contractors. There are so many ways to acknowledge your business partners; while it doesn’t have to happen during the holidays; it’s the time of year for me when I do it.

The Internal Revenue Service only allows $25/gift as a deduction. At the end of the day, it’s because of your clients that you actually have any income, so staying within that paltry limit is not feasible or generous.

For my clients with whom I’ve had a long-term relationship (average 8-10 years), I spend about $100. I begin shopping months in advance, and when something strikes me in a catalogue, I tear out the sheet and keep the page until it’s time to send a gift.  (I also send a referral thank you gift to peeps who send me prospects who become paying clients.)

I like to send the deliveries to arrive any time in December so people can enjoy the foodstuffs or flowers or something prior to leaving on holiday.

This year, I’m torn about what to gift my clients. I’m looking at:

  • Heifer International – I can purchase a few chickens or a lamb or even a quarter sheep or cow so people in underprivileged regions in South America can use the animals for their livelihood.
  • Wolfermann’s – I gave these astonishing muffins last year, and everyone snarfed. For families and larger offices, this is perfect.
  • Coffee, wine and cheese – I always look at these types of baskets, but I have to say, I received one once, and it was done up so prettily with a lot of empty colored boxes and tape. The items inside were cheesy.
  • Fruit from Harry and David – In the past I’ve ordered these (Fruit of the Month), but I was disappointed because the fruit didn’t match the order form. They were forever switching out the really good fruits for pears.
  • Kiva – I have been on the receiving end of Kiva, and what a great gift. You put money into micro-loans around the world, and the business owner slowly pays back the money with interest and you reloan the money. I have probably financed 10 business owners across the world. It’s a really cool service.
  •  Personal items – If you really know your client well, you can get a little more personal. I know one of my colleagues loves good tequila. She is also a fanatic for Himalayan salt. So, I found Himalayan salt tequila shot glasses; she thought they were candle holders and when I told her what they were, she nearly dropped the phone in excitement! That was worth it!

What do you gift your clients? Anyone have any good ideas, please?

 

Related articles
  • Make KIVA Your Best Purchase
  • Himalayan Salt Benefits
  • Business Gifts: What You Need to Know for 2012
  • Smart Ways to Send Business Gifts This Season
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Filed Under: Public Relations Tagged With: Business, business gifts, Fruit, gift-gving, Himalayan salt, holiday gifts, Kiva, Shopping

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