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  • Hire Me
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  • Contact

Soulati-'TUDE!

Always Publish An E-Book, Too

06/27/2013 By Jayme Soulati

Self-publishing a book in whichever format comes first is a wonderfully tedious, exciting, disturbing, and mind-boggling experience. I know this to be true because I just did it — with many trials, tribs and nail-biting.

Today, I’m so pleased to present:

If you download the e-book, and find you just can’t live without the soft-cover to hold in your hand, you can get this .

There’s an entire system of pricing you have to consider when setting yours. Because I used a hybrid publisher, they get a portion of every sale and so does Amazon. Hopefully, your first book is an experiment in the discovery of the process and not a get-rich-quick scheme (‘cuz I hate to break it to ya, that ain’t gonna happen).

My Biggest Mistake

I was so hell bent on publishing the manuscript for the soft cover to debut mid-April at the that I neglected the e-book.

I was exhausted after writing the book, proofing, fixing, proofing, seeing comps, building a presentation deck, traveling, and ohmygosh where did the time go…that I put aside that e-book.

When I went to tackle it, apparently, I couldn’t add the hyperlinks to the hard copy template. Something about InDesign vs. Mobi files…?

So, I created a spreadsheet with 40 hyperlinks that needed to go into the document on a respective page on a respective line and for a respective word phrase.

After two weeks, I got a file to proof and check those 40 links, and then I got another file and then I got another file to check those 40 links. So, if your analytics shows me pinging  your blog for two seconds, you’ll know why — Jon Buscall, Danny Brown, Dino Dogan, Gini Dietrich, Adam Toporek, The Jack, New England Multimedia, Ralph Dopping, Kaarina Dillabough, Laura Click, Erica Allison, Fire Pole Marketing, 12Most.com., Steamfeed, and others.

My Best Move

Embarking on self-publishing is a mine field. Just hook into any thread on a LinkedIn Group or Google+ Community oriented to the topic, and your head will spin. There are about 24 gazillion pieces of software you can use to publish, and if you’re just an author/content marketer as I am, you’ll drown choosing the right fork in the river.

That’s why using was the best move I made. As a hybrid publisher, they help you with any aspect of the self-publishing journey from proofing/editing, designing the layout and cover, publishing the e-book, adding a QR code, and printing the hard copy. It even has a storefront on its website featuring a variety of little known authors writing on a breadth of topics.

Interested in working with a publisher like this? Try them; see my interview right here. David Braughler is top dog in my book.

And, speaking of “my book,” Thank you, world, for waiting patiently as I schooled myself in the self-publishing arena. A special shout out to who ALWAYS supports, shares and ‘raderies moi and Roho, aka , for that awesome review of this book.

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Filed Under: Business, Marketing Tagged With: Amazon Kindle, Danny Brown, E-book, Gini Dietrich, Greyden Press, LinkedIn, Publish, Self-publishing, Social Strata, Verve

Is A Blogger A Writer?

06/05/2013 By Jayme Soulati

What kind of merry-go-round are we on, folks?

The questions keep flying in circles:

  • Is a blogger a writer?
  • Is a blogger an author?
  • Is a blogger bona fide?
  • Should a journalist become a blogger?
  • Is a blogger a reporter?
  • Is a freelancer a consultant?
  • Should I write in the first person or third person if I’m one person?

OHMYGOSH, already!

Let’s set the record straight so everyone knows the following:

Bloggers are writers. They write every day they post an article. Sometimes the piece is short, sometimes it’s personal, sometimes it’s in-depth investigative journalism like this piece by Amy Tobin on Sunday Social Justice.

Would bloggers be able to pass muster every day writing by journalistic standards? Nope, but they’re not trying. On occasion a piece comes along the likes of squarely on the rump, and that piece deserves high praise and slotting into a publication the likes of Bloomberg BusinessWeek.

Oh, did I already mention Amy Tobin’s work?  I’ve never given double link love in a blog post before and I’m gifting Amy with that first…and, she knows why!

Bloggers as Authors

jayme-soulati-blogging-book-cover.jpg

Photo Credit: Jayme Soulati via iPhone 4S on AA flight to LA

Are bloggers authors if they write books? Many a blogger has written a book; I’m not the first to re-purpose a treasure of archived content into a useful and educational business book.

In case you didn’t know, I recently self published, . So, bloggers can write books; have you? Does that make a blogger any less of an author? NOPE! But, some do believe so; and, that’s OK. Everyone is entitled to his or her opinion.

Journos as Bloggers

For sure a journalist ought to blog, but I bet the topic of the blog would not be akin to their daily beat. That would be a bit strange. Perhaps a journo could blog about a hobby or something; that way, the blog would not interfere with daily writings for the online or offline publication.

Is a freelancer a consultant? Well, you can read on that topic right here and see if you can come up with an answer any better than we could!

First Person or Third Person

Should you write in the first person or third person if you’re one person? A subscriber suggested my newsletters should be written in the first person. That shows I’m writing the content about myself.

Why?

Doesn’t everyone want to give the impression their practice is larger than one person? If you write in first person, it’s too personal and seems full of braggadocio. I can’t, and public relations professionals rarely if ever write in the first person as we’re writing for others.

I’m all about ghost writing for myself; the ones who really know me under the cover will know who’s minding the store. What about you? First person or third?

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Filed Under: Blogging 101 Tagged With: Amy Tobin, authors, Blog, Blogging, Bloomberg Businessweek, Facebook, Greyden Press, Jayme Soulati, Verve

Soulati Media On The Street With Greyden Press

05/15/2013 By Jayme Soulati

BOOK! We have book!

Hot off the press is Writing with Verve on the Blogging Journey by Jayme Soulati, available now at the Greyden Press Store. In a parking lot today, Jayme interviews David Braughler of Greyden Press, a hybrid publisher, who helped her bring her 130-page book to market.

See how it all transpired in this interview during which, ahem, Jayme steals the show from David for the first minute.

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Filed Under: On The Street Tagged With: blogging book, blogging tips, Greyden Press, hybrid publisher, Jayme Soulati, Publishing, Self-publishing, Verve

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