Digital Marketing Strategy, PR and Messaging
We’ve come full circle. We’re returning to social media engagement. As I daily peruse the social media sphere and the lists of bloggers who still write daily, good for you, I am conscious of one thing in this chaos of disruption.
Human engagement with connectivity remains the number one most important metric of social media.
Says Social Media Explorer today (exact quotes) by Peter Friedman: [Read more…]
Used to be, back in the day, that everyone offered full-service marketing. , and so do you. Anyone hailing from the agency world knows that it’s full service or no service. Whether or not we had the competency to say we offered full-service marketing, we went and got it to compete for the coveted client retainer.
Nothing much has changed since then; except, well, technology. Technology has fully disrupted the marketing blend, or rather it has ‘interrupted’ it as per the op-ed in by Ken Wheaton on July 13, 2015.
Regardless of how you view technology and whether it has your daily grind, one thing is clear. The chaotic complexity is here to stay, and it has made full-service marketing extinct, like a dinosaur. [Read more…]
Direct marketing could be called dead like so many other things since the disruption in technology, but it’s not. In fact, direct marketing as strategy, not tactic is also smart marketing. That keen statement comes from one of the most influential marketers in integrated today, Scott Hornstein. The reason I know this to be true is due to the fact that Mr. Hornstein is our very first featured guest on The Heart Of Marketing podcast with John Gregory Olson and me. You do remember I launched at podcast in February, right? We’ve taped about 34 episodes already, and it’s tons of fun. Thank goodness John does the editing because, well, just because.
What are your views about direct marketing as strategy? [Read more…]
Hospitals failing caregivers; you hear it all the time. That’s the opinion of every caregiver I meet who has had the unfortunate experience to enter the U.S. healthcare system alongside a loved one.
Right now, I grieve for a family member who just died, and she suffered a frightening death in a Midwest hospital. Her mother tells the story that the nurses really didn’t know when her daughter vomited in a chair and became unconscious because no one was monitoring the patient.
I am upset for my dearest friend and his sister who are standing by helplessly as their mother is dying of small cell cancer. Getting an appointment for radiation has taken more than three weeks, and the people working in that satellite clinic are rude, uncaring, cold, and unresponsive. The scheduling staff lied to the patient’s daughter and son who said they had called to schedule the patient’s appointment. Proving that lie was easy. The only phone number in the patient’s chart is the daughter’s, not the mother’s. [Read more…]
In this episode 016, we share tips for business blogs. This broadcast is probably one of my top five favorite episodes of the Heart Of Marketing podcast. The three others are episodes 10, 11, 12 where we address dead-blog syndrome.
When John Gregory Olson, my co-host, and I cover ground at a fast pace about tips for business blogs, I always get a refresher myself.
Throughout March and April, we’ve been reminding people about the Google deadline on April 21, 2015. In addition to these tips for business blogs, we cover WordPress plugins to help make the deadline easier. Also in this episode, John shares a story about his own website relating to mobile responsiveness.
[Read more…]
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