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Digital Marketing Strategy, PR and Messaging

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Heart Of Marketing E-015: Facebook Ads, YouTube Content ID

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ALT="Heart of Marketing podcast, Soulati Media"There’s no better way to learn than in a fire drill. Of late, Facebook pay-to-play advertising feels just like that — trial by fire. YouTube is adding to the mix with its new beta Content ID program where folks can ding another’s videos if there is suspected stealing.  In this Episode 015 of The Heart Of Marketing podcast, I share my new takeaways from hands on with Facebook, YouTube and Google.

The Facebook advertising is all about selecting the best method for your fan page to get more likes and attention. It takes some testing to determine which ad and how much is best for your company. For my client, Alan’s Collision Center, I have been testing Facebook ads and tossing cash to boosts posts to see what sticks. In this episode you’ll hear me share each of my thoughts on which ad works best for testing and getting the best results. Obviously, the route you select for Facebook ad targeting is case by case and subject to your goals and budget.
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Who Knew Developing Brand Persona Included Bathroom Humor?

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ALT="Heart Of Marketing Podcast Logo--Soulati"I’m jumping the gun and skipping ahead to Episode 007 of The Heart Of Marketing podcast (available for download on iTunes) during which John Gregory Olson and I chuckle our way through potty humor while attempting to be serious about developing brand persona.

OMGosh! This episode brought tears to my eyes, well almost…I was just trying to get you to listen…whence I listened to it to prepare my blog post. I can’t stand not to laugh in these podcasts, otherwise I’d fall asleep!

What is Persona?

Everywhere you look, someone is suggesting that persona development is critical for brands. I dive in to three hot resources in Heidi Cohen, Vincent Messina and Tony Zambito who each know a thing or two about buyer persona versus buyer profile. They’re different!

In public relations circles from where I come, we liked rather to look at target audience as it relates to demographics. Marketers, on the flipside enjoy creating stories about who that buyer is, what they do every day and how they live. I wasn’t a fan, until I was. [Read more…]

The Heart Of Marketing #Podcast Debut! @Soulati @DigitalJGO

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ALT="Heart Of Marketing Podcast Logo--Soulati"It’s with the greatest of #RockHot pleasure I introduce a new product I’ve been dying to publish for several years. With my co-host John Gregory Olson, a peer in the marketing sector and blogger extraordinaire, I’m so pleased to announce the debut of The Heart Of Marketing Podcast!

In our first 6.5 episodes already available on iTunes for your listening pleasure, we explore a variety of topics oriented to heart marketing, marketing with heart, who’s doing marketing with love, and how a mid-tier business gets to the heart of the matter.

Care to listen in to our pre-launch episode where we do the intros and giggle through the whole thing? Well, I do the giggling and John lures me back to center!

Episode 000 of The Heart Of Marketing Podcast

You Subscribe And We Give!

Our official launch is today, February 9, 2015 and it’s Heart Month, Valentine’s Day and, yep, Jayme Soulati’s birthday. There’s a special promo we’d like to share. When you subscribe to our podcast in iTunes (Stitcher is coming soon!) and  (see below how to do that), John and I will donate $1 per subscriber up to $500 to The American Heart Association! W00t!

When you listen and give us a rating (we like 5 stars!) and review, there very likely could be a special something saying thanks and we love you coming your way. Of course, that’s not a definitive because that would be like buying votes! Gahh!

Open For SuggestionsALT="Podcast menu for Heart of Marketing, screen shot"

There is so much we can talk about in our 30-minute show, but it’s no fun coming up with the topics without your input. So, please, in the comments below or via my contact form on my site, send along your suggestions for show topics.

If you’d like to be a guest on the show, feel free to send along a pitch, too.

The OMGosh we did it still amazes us both. Our show has been in the works since September 2014. While the barrier to entry is pretty high for a podcast, the medium is so fun and natural for us both, and we’re really jazzed to share with you.

How to Rate, Review, Subscribe to The Heart Of Marketing Podcast

1.Click on this link in iTunes.com to get to the home page of our podcast. Open in iTunes via the app.

2. Listen to an episode — I like Episode 000 above (introductions), and I also like Episode 001 about Taylor Swift.ALT="Heart Of Marketing podcast ratings screen shot"

3. Click on the ratings and reviews section (we like 5 stars if you can afford them!) and drop in a few words in the reviews section.

4. Click Subscribe and you won’t miss an episode!
ALT="Subscribe screen shot for Heart of Marketing podcast"