soulati.com

Digital Marketing Strategy, PR and Messaging

Soulati-'TUDE!

Is Customer Experience Being Exploited By Brands?

By

ALT="Authenticity in customer experience, Soulati.com"

credit: Modern 8

Customer experience is quite the buzz right now. I have been thinking about this customer experience stuff for quite some time. Everywhere you look a company or brand is attempting to create some extraordinary customer experience.

Just like when the recession hit in 2008 companies heavily discounted everything and consumers became spoiled by deeply discounted products. Coupons were all the rage; still are. JC Penney comes to mind — it had a CEO migration, and the new guy wanted better profit margin so coupons went away. Well, so, too, did the customers! [Read more…]

What Is A Heartful Business?

By

ALT="Soulati, heartfulness in business"What the heck is a heartful business? I’ve been using it consistently ever since we launched our podcast, The Heart of Marketing. We = John Gregory Olson and moi, in case you didn’t know.

What I love about this word is that it’s always indicated as misspelled on Microsoft Word and the blog posts I write everywhere. This means it’s not a mainstream word and thus isn’t trendy…so let’s create a new trend in the way of thinking, OK?

Let’s be strategic about your business, and let’s have a discussion about what being heartful is all about.

Here goes…

We’ve been running a series on the workplace on The Heart of Marketing podcast. I’m providing the links to our very popular three so far right here. When you click, you’ll get to our website, GetHeartMarketing.com, and you can listen from there. These discussions between John and I are very popular, and I like talking about workplace culture, too. [Read more…]