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I Am App Challenged

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via soulati

via soulati

Really cool bloggers write about really cool apps. They talk about how they use Scrivener (Gini Dietrich) and MarsEdit (Geoff Livingston) and Evernote (Susan Silver) and Trendspottr (Danny Brown) to automate, improve productivity, enhance performance, and any number of other awesome results-driven tasks.

I cringe in shame when I read these lists and tools and apps, for I am app challenged. I can’t get beyond the manual jotting down of headlines for blog posts or tearing out stories from the 37 periodicals that come to my office monthly or putting everything into my brain to organize.  I was never a great Day Planner or Steven Covey organizer, although I love those binders with all sorts of ways to organize and anticipate the date your hair needs coloring.

I am a manual sort of girl, and I really wish I could automate and graduate to the app world.

What’s wrong with me?

Wait, I think I know…it’s all about time. Taking the time to learn how to use another app better than scratching the surface means I have to spend hours doing so. Those hours are critical for me for writing content, working on billable deliverables for clients, and trying to keep the work flowing.

How do people find the time to be an app maven?

I need to learn video production, podcasting, how to install plug ins on my sidebar, manage my blog’s API, and read everyone’s books.

Would learning an app really enhance my productivity? Yesterday, in a frantic search for a new tweet chat tool, I turned to OneQube, a product of Internet Media Labs. While the tweets got sent, the stream never loaded so I had to resort to HootSuite for my 90-minutes as guest of #ConnectChat by @ProfNet, and there was a delay significant enough to cause me distress.

Which apps do you really love and use every day? Convince me to see the light!

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9 Tips From College To PR Agency

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English: Crouse College, Syracuse University.

English: Crouse College, Syracuse University. (Photo credit: Wikipedia)

To say the transition from college to career is easy would be a lie. This new life chapter is rewarding and also a challenge.

Right after graduating from Syracuse University, I took an internship with a PR firm in New York City merely one month later. Within three months, I was hired full time and moved into an apartment. Luckily, my best friend moved came to New York shortly after me; it was comforting to have a small slice of college during this professional transition.

Now that I’m approaching my one-year anniversary as a NYC resident and Stuntman PR employee (June 18th!) I’m much more settled. After spending 2012 sorting out chaos, I resolved to settle into a healthy and happier routine in 2013.

Tips From College To Work

1. Exercise. The first step I took was joining a gym. It had been months since I had really exercised and I knew it would provide a calm I seriously needed. My gym has great group fitness classes so I started going to yoga. I know yoga isn’t for everyone but it has been such a peaceful and necessary thing for me. After a long, stressful workday, it feels great to get a bit of exercise in and let my mind relax for a short while. It’s really a sanctuary for my mental health.

2. Work Hard. Being the low-man on the totem pole, I have a lot to learn about PR. Thankfully, I work in a very small agency and get to work closely with PR professionals who have been in the industry for 10+ years. It’s a fantastic opportunity to be able to learn from them and I will always be the first to advocate for interning or starting your career at a small agency over a large one. There are few things more satisfying that landing a great placement and impressing or gaining your boss’s praise, but that doesn’t come without dedication and hard work – something I am constantly reminding myself of.

3. Keep Learning. I rededicated myself to continuing my education after college. I had taken a social media class my senior year and didn’t want to forget what I had learned or lag behind the ever-developing industry. A few weeks ago, I attended a seminar during Social Media week. After so many months out of college it was great to be back learning from experts in my field and working toward making myself a better PR professional.

4. Stay Connected. During my refocusing, I realized I had grossly lost touch with social media as a means of learning and connecting. I had used Hootsuite during my social media class at Syracuse, and I’ve made it a point to always keep a tab with Hootsuite open and continually monitor my news feeds throughout the day.

It’s been a long ride (though it feels like time has flown by) but I’m excited about the positive changes and challenges facing me personally and professionally. I don’t think I’ll ever have all my ducks in a row but it’s been a happy struggle trying to.

5 Tips For Young Professionals

1. Breathe and relax. Find something that calms you and let yourself forget about the stressors of your day.

2. You’re most likely in an entry-level position and will have to handle certain tasks that aren’t interesting or don’t seem important, but always take them seriously. Doing your work well and efficiently will impress your bosses and earn you a promotion or more responsibility.

3. Work hard, play hard. It’s a common saying for a reason. It’s great to work hard and impress your boss and achieve career goals but balance is essential so you don’t burn out.

4. Seek opportunities to grow as a PR professional and expand your skills. Attend seminars or workshops to stay up to date on the latest trends and advancements in the industry. Blogging, whether you start your own or guest blog, is a great way to continuously fine tune writing.

5. Network. Stay connected with peers from college; they may be able to help you with your job search when you’re ready to move on to another company or can introduce you to more great connections. And of course, always try to be making new connections with professionals who have been in your industry longer than you. They’re an amazing resource for advice and in my experience have always been willing to help you succeed.

About The Author

Alyssa Dupre is an Account Coordinator at Stuntman PR and a recent graduate of Syracuse University. She happily lives in Brooklyn but still wishes it were London where her heart has resided since she studied abroad in the spring of 2011. Connect with her on Twitter @ASDupre.

 

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Twitter’s Demise Or Ascension?

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twitter fail image

twitter fail image (Photo credit: Wikipedia)

As a self-professed Twitter-holic since early 2009 in a 24/7 pattern, I know and whine about the changes to my first-love social media channel. When Google+ launched Communities Dec. 12, 2012, Twitter was a veritable graveyard. These days, the stream is littered with retweets of others’ content. Instead, I strive to post personal messages or say good morning to someone missing from my columns on HootSuite. In fact, last week I suggested we’d need to work harder to keep Twitter viable instead of it becoming a re-posting only channel.

What’s your view of whether Twitter can survive other channels’ apparent popularity? According to The Wall Street Journal, Twitter only has 140 million registered users, dwarfing that of other channels (remember Facebook’s news of 1 billion this summer?). Can Twitter survive?

News on December 17, 2012 in The Wall Street Journal suggests a resounding yes! “Now On Twitter: Holiday Shopping Deals,” is all about big-box retailers flocking to Twitter to share Black Friday and holiday gift-giving deals. Among them are Best Buy, Wal-Mart, Target, Macy’s, Kohl’s, Radio Shack, and Toys ‘R Us.

Great article about the purchase of sponsored tweets by Best Buy and its use of Twitter “parties,” hour-long Twitter chats about gift ideas for target shoppers like moms and fitness buffs.  Best Buy and its peers did not disclose to reporters how much their collective ad budget was; however, when you read the piece, it’s heartening to see that Twitter is finally getting some respect:

Marketing brand strategists prepped Best Buy retailers in various markets in advance with holiday-marketing planning sessions.

Eight weeks of Twitter attention was launched prior to Thanksgiving and is still going on during this especially zany last-minute shopping week for Best Buy.

A more creative strategy was launched other than just tweeting all day long with an inside-out perspective. Best Buy targeted shopper demographics and held 60 minute Twitter chats (there’s probably a hashtag out there somewhere) to engage peeps about gift giving.

Here’s the coolest thing about what’s happening on Twitter that the Best Buy brand strategist learned from his location-based retailers – tone of voice and authenticity were critical to the success of the campaign.

I absolutely love, love this. We on Twitter, engaging all day long for years, know the power of authentic voice. We know which brands are real, which ones care and which ones are one-way (inside out). For brands to get Twitter, they need to appoint a solid and seasoned team on the frontlines that can engage appropriately and with authenticity. When they invest in that way, the return on investment comes back in spades.

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