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Soulati-'TUDE!

Hospitals Failing Caregivers; How About Caregiver Marketing

07/06/2015 By Jayme Soulati

Hospitals failing caregivers; you hear it all the time. That’s the opinion of every caregiver I meet who has had the unfortunate experience to enter the U.S. healthcare system alongside a loved one.

Right now, I grieve for a family member who just died, and she suffered a frightening death in a Midwest hospital. Her mother tells the story that the nurses really didn’t know when her daughter vomited in a chair and became unconscious because no one was monitoring the patient.

I am upset for my dearest friend and his sister who are standing by helplessly as their mother is dying of small cell cancer. Getting an appointment for radiation has taken more than three weeks, and the people working in that satellite clinic are rude, uncaring, cold, and unresponsive. The scheduling staff lied to the patient’s daughter and son who said they had called to schedule the patient’s appointment. Proving that lie was easy. The only phone number in the patient’s chart is the daughter’s, not the mother’s. [Read more…]

Filed Under: Marketing, Thinking Tagged With: caregiver marekting, caregivers, heart of marketing, hospitals, hospitals failing caregivers

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