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Digital Marketing Strategy, PR and Messaging

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Six Types of Blogging

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What type of blogger are you? What do you write about the majority of the time? Here’s what I’ve noticed in the circles I’m in; perhaps you comfortably conform or you’re more of a mashup writer, like me.

  •  Blogger Teaches Blogger. This person continually tries to help other bloggers out of the conundrum that is blogging. It’s not always a conundrum, but it takes a lot of work. We who have been at it more than a  year know and often try to teach new bloggers the ins and outs. You can often find teachings at these blogs and ; #ThatIsAll.
  • Current Events With Twist.   I know that I can find twists and angles at about current events relating to social marketing, media and PR. At , and you can get some goods, too.
  • Family, life and happenstance. To always write about these topics the majority of the time means opening yourself up for peer commentary, feedback, support, ah-hah, and opinion. You can find this style of writing at , , , and houses.
  • Industry specific meanderings. Good bets on high-end industry news are via , with Carolyn Nicander Mohr, PR news with and , plus with some great tech news. One can always count on for copywriting lore Love these bloggers. does a grand job about inbound marketing (and, woah, that man shakes the house when he speaks — like a revival ceremony!)
  • Tips and Counsel. has been morphing his blog the entire time I have read him. Today, he’s back to tips and counsel with some solid experience as proof points.  is oriented to business and entrepreneurship. and shares highly relevant topics every day on just about anything relating to social marketing.
  • Mash Up. Well, I’m putting myself in this category. What strikes me in the moment (typically with a current events twist) is usually what you get. News of the day often gets me all axed up to write, especially when I have an opinion to expound. Then, I sprinkle in a little of this and a little of that. Not the most focused solution, but it works for me!

The big question is not what are you going to write about, but who is it for? Are you attracting folks to your blog you know you need? Is your writing matching up to the goals for your blog? Uhmm, do you have goals?

Who did I miss above? Add your blog here and the category you typically write under!

 

 

 

 

Blogging 101– More Perspire to Inspire

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I’ve thought long and hard about whether to share my pain getting to this point. No matter. If I can inspire and perspire and help someone else lessen that experience, that’s the goal.

The blogging quest has been arduous. Is it me? As @GrantGriffiths points out “@Soulati, you’re making this too hard.” Grant is the maker of the WordPress Headway theme; of course, he’s wayyyy beyond any 101 of installation and design. Tutorials on Lynda.com were fabulous, especially for the how-to-self-install WordPress on your own Web site, which I did. The WordPress documentation (instructions), when read in tandem with the Lynda tutorial, were helpful, but still daunting.

Once the WordPress foundation went live, the Headway install took two minutes, exactly as was suggested by the gurus.

Then the design fun began. It’s been cool using the visual editor and seeing colors and fonts immediately; it’s so simple. Where I failed is how to get those darn widgets and sidebars to work; it is NOT intuitive, I don’t care what you say. They’re all here now, although you scroll to infinity to get there. I’m working on it!

What about these bold colors, I asked my colleague yesterday? And, she so politely said, “when I see these colors, I see you, Jayme.” Uh-huh. Probably need to think about the overall design one more time, then the content layout, then the header logo (not there yet).

I’m pretty excited I designed a Favicon using a JohnHaydon YouTube tutorial in about the same time he did. Would be remiss not mentioning the fab resources in @remarkablogger and Headway Hacks, along with Grant Griffiths and Clay Griffiths. And, then there are those other moral supporters i.e. @MarkWSchaefer who blogs at {grow}. Mark provided my inspiration to get here from there; he also kindly posted a first comment about inspiring and perspiring which was so fitting, I’m borrowing it.

It takes a village, you know. Koodles!