As the use of social media marketing tactics have expanded and matured, two consistent challenges that remain are 1) finding enough time for all the tasks that need to be done, and 2) measuring the impact of social media marketing activities.
Into these voids have stepped all manner of developers and entrepreneurs with tools for social media monitoring, management, measurement, and more.
Need to find out how widely one of your links was shared on Twitter? Identify your most influential fans and followers for outreach efforts? Automate repetitive social marketing tasks? Find new industry influencers to engage with to help optimize your overall web presence?
Social Media Tools
Here are helpful reviews of tools to assist with all of those tasks and many more from half a dozen social media experts.
- Social Media ROI: 11 FREE Tools for Measuring Social Media Success by Search Engine Watch
Nicole Harrison is “adamant” that, properly managed and executed, will deliver measurable financial results to a business, and provides brief reviews of 11 free social measurement tools including Facebook Insights, Twitter Analytics, and TweetReach, which she calls “a great tool for tracking a campaign or conversation on Twitter.”
- 25 Awesome Social Media Tools [INFOGRAPHIC] by Social Media Today (***** 5 STARS!)
Douglas Karr shares an infographic which showcases 25 helpful social media marketing tools across five categories: social listening, social conversation, social marketing, social analytics, and social influencer identification. The infographic also identifies high-profile customers, strong points, and ideal users for each tool, as well as whether it is free or fee-based.
- 8 Social Media Management Tools We Use Everyday by FastBlink
Nicholas Scalice highlights his favorite social tools across eight categories, such as Social Report for analytics, Klout for Business for identifying “your most influential fans and followers,” and Bitly for link shortening.
- Social Media Management Services for SMBís by SMB Tech Guide
Sheye Griffin reviews three social media management toolsóHootSuite, Agency Platform, and Sproutófor their value across three areas: ability to capture streams from multiple social networks; keyword search and geographical/trend analysis; and ease of engagement with followers.
Asking “Do you struggle to get all your social media tasks done every day? Do you find that you perform repetitive tasks?,” (questions likely to elicit two “yeses” from many social media marketers), Ian Cleary reviews more than half a dozen time-saving social tools, including Social Oomph and Zapier (a tool similar to IFTTT).
- 69 Free Social Media Monitoring Tools [UPDATE 2013] by DreamGrow (***** 5 STARS)
Priit Kallas reviews 69 free social media tools, divided into two groups: “the services that I use regularly or seem interesting to check out immediately” and “an alphabetical list of tools for you to play with.” Included in the first group are popular tools like SocialBro, TwitterCounter and Klout.
About The Author
Tom Pick is a digital marketing consultant who helps clients increase their visibility, credibility, and business success online. His expertise in web presence optimization, SEO, search marketing, social media, content marketing and social PR has helped b2b technology clients ranging from single-person businesses to $1 billion+ corporations. Tom is managing editor of the Webbiquity b2b marketing blog, and a co-founder of: WPOinc, a provider of web presence optimization metrics; the B2BMarketingZone.com portal for B2B blogs; and the Social Media Informer social media content aggregation site. He can be found on Twitter, LinkedIn and Google+.
Blog Owner’s Note: Here’s a perfect example that guest blogging is NOT dead! Thanks, Tom!
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