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Soulati-'TUDE!

Must-Have Gadgets For Carry-On Travel

03/06/2013 By Jayme Soulati

Never is my carry-on shoulder bag completely packed until the morning of departure when all the gadgets and gizmos required to outfit my mobile office on the go is thrown together with cords flying and battery packs secured.

Because I always want the latest in tech gadgetry, although I’m still using Apple iPad 2 and iPhone 4S with Kindle Fire, the electronic accessories and awesome bags are what I look for to make me happier on the road.

If you could manage one back-pack of electronics and cameras with accessories, here are my picks for your carry-on luggage.

Bear with me as I change it up and we go shopping. What’s your favorite airport to snatch up a gadget? Nothing beats Chicago O’Hare and Denver makes me happy, too.

Gadgets for Business Travel

Wheeled Bag: $$$

Tumi gets my vote for luggage of choice for travelers. It’s durable, the handles withstand heavy ingredients, and the fabric is not easily ripped. Tumi has been creating more carry-on luggage for women in attractive colors, but the standard black for the men is also appealing. Mind you, the prices are not cheap, but you’re not going to replace these bags for 20 years! Quality begets cost savings, for sure!

Nikon J-1 Digital Camera: $$$

I purchased this a year ago and cannot say enough great things about this camera and video recorder. The clarity of images are better than I have ever had with other digital cameras, and it’s simple to use…truly a point and click experience. (Since it comes in red, pink, white, and black, I’m sure you can see why it has vast appeal, too! Here’s a white one with extra telephone lens.

iPad Case (all generations) With Bluetooth Keyboard: $

I bought this at O’Hare; what a perfect mistake! Had I waited to buy it via Amazon, I would not have spent way too much money. I adore this purchase; it has added new life to my iPad2 making it more convenient than ever to carry everywhere just like a light-weight textbook. The keyboard built in is such a dream; no more carrying cases for the Apple wireless keyboard. Very reasonable, too.

iPhone Camera Kit: $

If you don’t want the pricier digital camera (sometimes you need it), then do purchase a camera kit with magnetic lenses, a tripod and case to outfit the iPhone with some gear to keep your trigger finger happy taking photos.
I’ve been told my videos are shaky, so I have this ordered — a complete kit for iPhone 4/4S.

Pivot Power Mini: $

I hate looking around hotel rooms for the free outlet to plug in various devices. With this compact size adapter, you get two sockets and two USB ports; everyone is happy!

Ear Buds by Dr. Dre

This brand is so attractive; have you seen Dr. Dre everywhere? Ear buds are very personal, and you don’t have to invest in an expensive set to be happy. As a woman, I don’t want my curls smushed with a headset over my head and huge ear-muff circles. These are really sound absorbing; nothing comes in from the outside at all. I prefer the light-weight plug ins, and just got some of these at O’Hare (!).

External Battery Pack for All Smart Devices (all phones, devices)

You never should be without external battery packs with tips/adapters for all the devices and mobile computing systems you bring on the road. It will be years before adapters are uniform, so invest in a decent external battery back up so you’ve got power when stranded somewhere without electricity.

I own all of the above except for one item…the Tumi bag is on the wish list. Share your must-haves for business travel; everyone has something different.

Related articles
  • 10 excellent iPhone and iPad gadgets and accessories
  • 50 Fantastic iPhone Gadgets & Accessories
  • 18 More Cool and Geeky Gadgets, Accessories You Might Want
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Filed Under: Business Tagged With: Apple, Battery pack, carry-on travel, Dr. Dre, ear buds, IPad, iPhone, mobile office, Tumi luggage

Meet A New Layer In The Sales Channel: The Genius

02/19/2013 By Jayme Soulati

Credit: Jayme Soulati; Santa Monica Apple Store

Credit: Jayme Soulati; Santa Monica Apple Store

BMW went on a date with Apple and the former liked the latter’s “genius model” so well that it swiped the concept flat out.  That’s OK; it’s allowed.

In 2014, BMW dealerships across the U.S. will roll out “BMW Genius Everywhere,” the program that puts IT-savvy youngsters complete with iPad in hand on dealership sales floors to interact with customers.

Just like Apple’s genius program where (mostly) 20-something men (have you ever seen a female wearing Apple genius shirt in store?) patrol Apple retail stores to help customers, BMW is doing the very same…taking a page from a successful Apple marketing and sales playbook.

As more vehicles go high tech with bells and whistles only IT-savvy dudes can figure out, BMW is helping its sales team by intercepting the customer  with a barrage of cool information about vehicle tech features inside the car.

This new talent will stop short of selling vehicles, and they will be on salary and not commission. The program is set to coincide with the 2014 rollout of BMW’s i3 electric car. Cadillac and Lexus already have similar programs in the U.S.

Thinking About Customers

I love this marketing program.

  • It’s a steel bridge from the prospect to sales  with the girder being a genius aka college upstart hungry to work with nothing but geek to share.
  • It finally puts marketing and sales on the same team; marketing gets to help disseminate information to prospects about vehicle features and pave the way for the sale.
  • Marketing gets to LISTEN directly to the customer with face-to-face interaction the likes of which only happens in a focus group session behind mirrored glass.
  • Young students can work nights and weekends without interfering with studies during the day.
  • Sales people are passed a hotter lead from the genius who can share more features and functionality about a vehicle than the sales person would know (e.g. how the USB port works and whether there’s a way to make the car a hot spot when driving).
  • As for customers, interacting first with a genius means no pressure to buy.  Someone can listen to the good stuff, walk away and phone back and ask for a sales person.
  • The program is already doing well in the U.K. and will roll out across Europe.

Your Brand
Let’s think a moment about how this impacts your brand, and it doesn’t have to be a luxury brand to think about how to engage customers and prospects on a different level.

Your company should already be engaging customers via social media channels; however, is there also room for a 1:1 program where your team is on the frontline with prospects?

Let’s talk about what that program looks like…creativity is the name of the game to cut through the chatter.

Related articles
  • BMW Wants To Copy Apple And Put A Genius Bar In Every Dealership
  • BMW adapts Apple’s Genius model to educate car buyers
  • BMW modeling customer service innovations after Apple
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Filed Under: Marketing Tagged With: Apple, Apple Store, BMW, Cadillac, Customer, IPad, Lexus, Sales

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