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Soulati-'TUDE!

Is A Blogger A Writer?

06/05/2013 By Jayme Soulati

What kind of merry-go-round are we on, folks?

The questions keep flying in circles:

  • Is a blogger a writer?
  • Is a blogger an author?
  • Is a blogger bona fide?
  • Should a journalist become a blogger?
  • Is a blogger a reporter?
  • Is a freelancer a consultant?
  • Should I write in the first person or third person if I’m one person?

OHMYGOSH, already!

Let’s set the record straight so everyone knows the following:

Bloggers are writers. They write every day they post an article. Sometimes the piece is short, sometimes it’s personal, sometimes it’s in-depth investigative journalism like this piece by Amy Tobin on Sunday Social Justice.

Would bloggers be able to pass muster every day writing by journalistic standards? Nope, but they’re not trying. On occasion a piece comes along the likes of squarely on the rump, and that piece deserves high praise and slotting into a publication the likes of Bloomberg BusinessWeek.

Oh, did I already mention Amy Tobin’s work?  I’ve never given double link love in a blog post before and I’m gifting Amy with that first…and, she knows why!

Bloggers as Authors

jayme-soulati-blogging-book-cover.jpg

Photo Credit: Jayme Soulati via iPhone 4S on AA flight to LA

Are bloggers authors if they write books? Many a blogger has written a book; I’m not the first to re-purpose a treasure of archived content into a useful and educational business book.

In case you didn’t know, I recently self published, . So, bloggers can write books; have you? Does that make a blogger any less of an author? NOPE! But, some do believe so; and, that’s OK. Everyone is entitled to his or her opinion.

Journos as Bloggers

For sure a journalist ought to blog, but I bet the topic of the blog would not be akin to their daily beat. That would be a bit strange. Perhaps a journo could blog about a hobby or something; that way, the blog would not interfere with daily writings for the online or offline publication.

Is a freelancer a consultant? Well, you can read on that topic right here and see if you can come up with an answer any better than we could!

First Person or Third Person

Should you write in the first person or third person if you’re one person? A subscriber suggested my newsletters should be written in the first person. That shows I’m writing the content about myself.

Why?

Doesn’t everyone want to give the impression their practice is larger than one person? If you write in first person, it’s too personal and seems full of braggadocio. I can’t, and public relations professionals rarely if ever write in the first person as we’re writing for others.

I’m all about ghost writing for myself; the ones who really know me under the cover will know who’s minding the store. What about you? First person or third?

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Filed Under: Blogging 101 Tagged With: Amy Tobin, authors, Blog, Blogging, Bloomberg Businessweek, Facebook, Greyden Press, Jayme Soulati, Verve

Soulati Media On The Street With Greyden Press

05/15/2013 By Jayme Soulati

BOOK! We have book!

Hot off the press is Writing with Verve on the Blogging Journey by Jayme Soulati, available now at the Greyden Press Store. In a parking lot today, Jayme interviews David Braughler of Greyden Press, a hybrid publisher, who helped her bring her 130-page book to market.

See how it all transpired in this interview during which, ahem, Jayme steals the show from David for the first minute.

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Filed Under: On The Street Tagged With: blogging book, blogging tips, Greyden Press, hybrid publisher, Jayme Soulati, Publishing, Self-publishing, Verve

Soulati Media On The Street With Pure Barre Dayton

05/13/2013 By Jayme Soulati

pure-barre.jpgIn this edition of Soulati Media On The Street, Jayme Soulati (that’s me) had the distinct pleasure of speaking with Pure Barre Dayton Owners Janna Williams and Joanie Green. Their new personal fitness studio is located in the Heart of Centerville, and it’s one of the hottest fitness trends streaking across America.

The two share what Pure Barre is, and why it’s good for women and some men. As Janna shares, it’s group fitness meets ballet barre (maybe she had a better answer than that, but you’ll need to watch and find out!).

Join any of the Pure Barre studios cropping up in your location; when you do a search on Facebook, there are nearly a dozen. I’m impressed, and I’m going to take my first class soon…really, really soon. Ahem.

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Filed Under: On The Street Tagged With: Facebook, Health, Jayme Soulati, Pure Barre, Social Media, Soulati Media On The Street

New Blogging Tips Book by Jayme @Soulati

05/06/2013 By Jayme Soulati

Photo Credit: Jayme Soulati via iPhone 4S on AA flight to LA

On this blog since its start in March 2010, the topic of blogging has been a favorite of its author, Jayme Soulati. When it became time to look toward business development and making digital marketing a priority, Jayme pulled three years of blog posts about blogging from the archives and fashioned her first book.

by Jayme Soulati is now available for advance sale. The hard-copy easy-to-digest book is 130 pages featuring eight chapters, takeaways, teachings, notes, and #RockHot tips. The blog posts Jayme selected are original and remain live on her blog, Soulati-‘TUDE!

Members of this community are included in the book by name and often by blog post. Anyone featured in original posts remain in the content and thus the book. Where applicable, “Jayme Notes” update the original content.

Why Write a Blogging Book

The impetus for the book came from the desire to craft an e-book as content for business development. Upon seeing the plethora of posts Jayme wrote about her own blogging journey, she knew it had to be a true, printed book.

When bloggers launch their journey into blogging, there is intense pressure to be successful right away. So many books on the topic are oriented to monetizing a blog; this book is not about that. Jayme shares true passion for blogging with tips about the basics — voice, community, content, inspiration, the echo chamber, and the back end. The book is easy to read and written in her always personable style.

A blog is one of the most important aspects of social media. It is owned media — you write and control and own the message. Putting people on the right path to becoming an authority and influencer begins with a blog that resonates with authority and influence.

Self-Publishing

Jayme selected a regional press to assist in her publishing experience, one that did much of the legwork she didn’t wish to do. David Braughler of Greyden Press in Dayton/Cincinnati was extremely responsive and helpful throughout the self-publishing experience.

She used the free book template from Guy Kawasaki and Shawn Welch to put her manuscript into layout. When Guy and Shawn wrote and published , they invited people to download their template in exchange for a tweet on the book.

and Jayme invites your feedback, comments and review of her first title in a business book series.

Who Should Buy

One of the frequently mentioned tips Jayme offers in Writing with Verve on the Blogging Journey is to stay the course for 12 months before making changes.

She recommends that these folks consider getting a copy:

  • Anyone interested or planning to blog
  • Anyone on the blogging journey less than 12 months
  • Any blogger writing more than 12 months
  • Any corporate blogger wanting a few tips to infuse energy in a blog
  • Students and friends

 

 

 

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Filed Under: Blogging 101, Business Tagged With: Blog, E-book, Guy Kawasaki, Jayme Soulati, Public Relations, Social Media, Verve

Is PR Getting Short Shrift in Social Media?

08/13/2012 By Jayme Soulati

Back in the day when I was a whippersnapper in Chicago’s PR agencies, the lament was “we weren’t getting a seat at the boardroom table.”

Fast Company landed on my desk several days ago; I devoured the cover story, “Social Media Is Sexy (kinda).” It features “38 ironclad rules (sorta); 18 (uncomfortable) truths); and 6 can’t lose secrets (you wish).”

From the tone of the headers on the cover, insert tongue squarely in cheek.

Turn to “Insider’s Secret No. 5 — You Hired The Wrong People.” (The strange thing about these pieces is I can’t tell who wrote them; no bylines at top or bottom of articles.

At any rate, this writer says “To be a good social media person at a brand, you have to have a background not just in digital or marketing, but also in your product. There are so few people with that blend of experience.

And…

“People are always shoving social into marketing, or they’re shoving it into digital. It’s actually all this stuff: It’s marketing, it’s digital, it’s creative.”

AHEM!

Dear Mr./Ms. Fast Company Insider Secret No 5 Author:

Public relations practitioners are highly qualified to manage social media. We know the product inside and out (that’s how we promote it); we are content marketers with better than decent writing skills; we’re creative; we are strategists; we are also business people; and, we have a keen interest in the bottom line — you know the ROI and analytics of it all?

Kindly include PR in the future when writing about social media wherever your tongue is.

#ThatIsAll,

 A Credible PR and Social Media Marketing Practitioner

So, PR, are you getting a seat at the social marketing table? Or, are our sisters in related disciplines getting all the glory?

Filed Under: Public Relations, Social Media Tagged With: Fast Company, Jayme Soulati, PR, Social Media

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