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Soulati-'TUDE!

Be Known As A Podcaster

12/09/2016 By Jayme Soulati

ALT="Heart Of Marketing Podcast Logo--Soulati"In life we need to have cause to celebrate. I know my friend Mark W. Schaefer celebrates probably every day because he is known.

Heh. What the heck do I mean? When you’re known, well, people know you. They know your work; they know your competency; they know your authenticity; they know your personality; they know you as a blogger, podcaster, author, speaker, and authority. And, how do people become known, actually?

In this 100th anniversary celebratory podcast, The Heart of Marketing, we get a tease and early introduction to the next big thing by Mark Schaefer. He’s drafting a book on becoming known and how one goes about that. (In fact, I’ve been reviewing each chapter as he’s writing and let me tell you, this book of his coming soon is going to be amazing good.)

When you lead a public life and the Snapchat Spectacles are targeting you, the lens is pretty harsh in that public eye. Mark has done an incredible job of holding his end of the bargain and being all things to all people and so much more behind the scenes we don’t know.

Today, I’m celebrating 100 podcast episodes, and I’m also celebrating Mark as a role model for us all in the marketing arena.

This is an early endorsement of Mark’s new book we can expect in Q1 2017, I presume, about how each of us on our very own journeys can accomplish so much more than what we realize. His book is what I’m calling ‘my personal public relations plan,’ and I encourage you to watch his space for announcements and pre-orders.

Being Authentic While Becoming Known

From my own experiences becoming known with a goal early on to be an influencer in public relations, I know first hand that authenticity is critical. Being genuine and accessible and truthful and believable are traits I know work on the journey.

Back in the day, when Mark and I started on Twitter together, we immediately developed kinship alongside the rest of us bantering in the marketing sector on Twitter. Everyone had an opportunity to create their personal brand and become an influencer in their own right.

Today? Not so much. People don’t know how to use social media for relationship building; it’s merely a channel to sell or ask for favors. Developing an authentic self on social media today is quite challenging and takes a lot of time and pressure.

The only way to be authentic is to take the time to develop the rapport and to be real, not phony. We can see right through phony!!

Launch a Podcast

I’m going to say something not very profound, but perhaps it will make you stop and think a moment.

If you were speaking into a microphone all by yourself knowing that an audience is hanging on your every word (well, that comes with time!), is there any way you can be but authentic?

When you do a podcast, what you say has to come from the heart, really and truly. What you share is teachable and professional so you want people to align with your topic and your authority, right?

I’m so very happy to have John Gregory Olson as my co-host on The Heart of Marketing because I’ve never wanted to go it alone. We’ve been informed that we’re yin-yang; professorial-school girl, and that means entire complement — chemistry so hard to find in the podcast world it’s priceless.

Meet Maura Sweeney

I just had the absolute pleasure of meeting Maura Sweeney yesterday. She’s the authority on Living Happy Inside Out, the podcast that in a short ~10 minutes gives you guidelines for life’s journey. One of my faves is about cookies. I’m happy to say I’m always on a quest for the best chocolate chip cookie loaded with nuts and other goodies, and when Maura asked me if I was being a cookie I had to listen in and do the ‘ah-hah’ thing because apparently being a cookie isn’t the best you can be!

Tune in to Maura’s podcast right here, and stay tuned for her to be our special guest coming soon!

Jon Buscall of Moondog MarketingALT="Jon Buscall"

Jon Buscall is a very dear and special friend of mine, and he resides in Sweden. He runs Moondog Marketing and the Online Marketing and Communications podcast. Jon was a very early adopter of podcasting, and in fact, wrote the book on how to podcast. He’s also an expert on microphones for podcasting having done tremendous research and blog posts on which mic produces the best sound quality.

I listen to many podcasts and there are very few going solo well. Jon Buscall is one podcaster who’s an absolute pro at going solo; he interviews folks, too, but his lovely accent is reason enough to listen not to mention is marketing smarts.

Be Known As A Podcaster

Each of these podcasters mentioned here have become known over time and with genuine delivery of authority. Celebrate. Try something new and become known because you need to keep your passion energized for whom you are and who has yet to know you.

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Filed Under: Heart Of Marketing Podcast Tagged With: heart of marketing, Jayme Soulati, Jon Buscall, launching a podcast, Mark W. Schaefer, marketing podcast

The Heart Of Marketing #Podcast Debut! @Soulati @DigitalJGO

02/09/2015 By Jayme Soulati

ALT="Heart Of Marketing Podcast Logo--Soulati"It’s with the greatest of #RockHot pleasure I introduce a new product I’ve been dying to publish for several years. With my co-host John Gregory Olson, a peer in the marketing sector and blogger extraordinaire, I’m so pleased to announce the debut of The Heart Of Marketing Podcast!

In our first 6.5 episodes already available on iTunes for your listening pleasure, we explore a variety of topics oriented to heart marketing, marketing with heart, who’s doing marketing with love, and how a mid-tier business gets to the heart of the matter.

Care to listen in to our pre-launch episode where we do the intros and giggle through the whole thing? Well, I do the giggling and John lures me back to center!

Episode 000 of The Heart Of Marketing Podcast

You Subscribe And We Give!

Our official launch is today, February 9, 2015 and it’s Heart Month, Valentine’s Day and, yep, Jayme Soulati’s birthday. There’s a special promo we’d like to share. When you subscribe to our podcast in iTunes (Stitcher is coming soon!) and  (see below how to do that), John and I will donate $1 per subscriber up to $500 to The American Heart Association! W00t!

When you listen and give us a rating (we like 5 stars!) and review, there very likely could be a special something saying thanks and we love you coming your way. Of course, that’s not a definitive because that would be like buying votes! Gahh!

Open For SuggestionsALT="Podcast menu for Heart of Marketing, screen shot"

There is so much we can talk about in our 30-minute show, but it’s no fun coming up with the topics without your input. So, please, in the comments below or via my contact form on my site, send along your suggestions for show topics.

If you’d like to be a guest on the show, feel free to send along a pitch, too.

The OMGosh we did it still amazes us both. Our show has been in the works since September 2014. While the barrier to entry is pretty high for a podcast, the medium is so fun and natural for us both, and we’re really jazzed to share with you.

How to Rate, Review, Subscribe to The Heart Of Marketing Podcast

1.Click on this link in iTunes.com to get to the home page of our podcast. Open in iTunes via the app.

2. Listen to an episode — I like Episode 000 above (introductions), and I also like Episode 001 about Taylor Swift.ALT="Heart Of Marketing podcast ratings screen shot"

3. Click on the ratings and reviews section (we like 5 stars if you can afford them!) and drop in a few words in the reviews section.

4. Click Subscribe and you won’t miss an episode!
ALT="Subscribe screen shot for Heart of Marketing podcast"

Filed Under: Heart Of Marketing Podcast Tagged With: heart marketing, heart of marketing, Jayme Soulati, John Gregory Olson, launching a podcast, podcast

ALT="Jayme Soulati"

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