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Soulati-'TUDE!

The Happy Friday Series: Disasters And Blessings

09/20/2013 By Jayme Soulati

Amber-Lee-Dibble-Terry-Overly.jpg Happy Friday!

The Happy Friday series is the brainchild of one of the brainiest chick I know, the #RockHot Jayme Soulati. I have been here a time or two, as have many others and we all speak to you (and each other) through our writing about being happy. What it really means, why you can be, should be, how to do it, how to get it back and how to live everyday just plain happy.

Are you happy?

I am. Yes! Now, many people, those who know me best, might read this (yeah, like if I twisted their arms, shoved their faces in front of the screen and threatened to take away their birthdays….) and say, “Huh? Who? You?! Happy? Pshaw.”

But it is true. I am very happy. (Hey! It is the face I was born with, quit pickin’ on me!)

Let’s be very serious for a moment because I want to impress upon you how important this is to understand.

Burning-Plane.jpgThis is “Cubby”. It blew up sitting on the ground. Cubby has been an Icon in Alaska for almost 30 years. It is also thought to be the lifeblood of Pioneer Outfitters. It’s jobs and responsibilities were enormous. A hero, Cubby has saved lives, numerous times. It could (and did) land anywhere in the remote wilderness of Alaska. Many times, Cubby was called upon to find lost people, lost aircraft and even lost horses or dogs in Alaska’s mountains.

RIP, Cubby, September 16, 2013.

Back to happy.

You may wonder how all of this strengthens my thoughts on happiness. It is very simple, really. Cubby, as valued and treasured as it was, was still just an airplane. A very special, experimental aircraft, but an inanimate object, just the same. Master Guide Terry Overly, known as the youngest old-timer in Alaska, was Cubby’s heartbeat. Master Guide Terry Overly, one of the last old-timers and mountain men of a largely gone era. Terry Overly, the only Father I have ever known and my children’s beloved Papa, was not in Cubby when it exploded into the flames that devoured it.

That is and always will be enough to enforce and enhance my happy.

Some of you may know me as the Manager at Pioneer Outfitters. Some of you may know of me through Social Media and all the different channels that I have frequented over the last few years, dealing with my own identity crisis, through Alaska Chick’s Blog and my first book titled, ironically, My Identity Crisis (Which by the way, the #RockHot Jayme Soulati actually named and helped me cure!).DSC_6911

As Alaska Chick, of Pioneer Outfitters Blog, I have most recently been sharing the trials, tribulations, wonders, blessings and dramas of the 7-week long 2013 International Horseback Adventure. I have also begun sharing the effects of that Adventure has had on Pioneer Outfitters 2013 Fall Big Game Hunting Season, and as the weeks to follow will come to show ~ it aint all been rainbows and unicorns here in the wilderness of Alaska.

Through it all however, one thing remains constant and prevalent: the blessings that surround us all, if we care to see them. The kindness in people, everywhere, towards strangers and friends alike and their own willingness to help as they can, anyone at all, because that is what people do. The beautiful world we live in and the moments that leave us in awe to witness are a blessing that surrounds us all.

What Cubby reminded us all at Pioneer Outfitters of, on the morning of September 16th, was that no matter how valuable, how needed something is or was, was that it was just a thing, a tool and something that could be replaced. Master Guide Terry Overly, a son, a brother, a Father and a Grandfather was so much more to us than a thing, a tool and something that could never be replaced.

DSC_6950As so many people have lost loved ones, and so many times our hearts break for ourselves and others for their loss, I wanted to share my own joy and yes, happiness, with each of you here, for the reminder of how simple happiness is. When everything else is taken away we all, each other and each of us, are what matters.

I wanted to share my happy with you all and I hope you have happy in your life today too.

 

 

About The Author (by Jayme)Alaska-Chick-horse.jpg

Amber-Lee Dibble is one tough cookie and one of the most genuine wilderness women I’ve never had the pleasure of meeting. Reading her stories, listening to her free think in her blog posts, and her love of pink (my least fave color), make you want to squeeze her in a Midwest bear hug. Knowing that her excursions are more real than any of us can imagine makes me want to escape the continental U.S. and move to the outer reaches of Alaska where danger lies in frost bite and mosquito bites. Thanks, Amber-Lee for writing here a third time; you are welcome always. RIP Cubby and so sorry about your loss.

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Filed Under: Happy Friday Series Tagged With: Alaska, burned plane, Cubby, Happy Friday Series, horse adventure, LinkedIn, Pioneer Outfitters, Public Relations, Social Media

The Happy Friday Series: Be The Biggest Fan of Another

09/13/2013 By Jayme Soulati

Credit: Jayme Soulati

Happy Friday! This is an essay on how to weave business in to social communication.

  • What if rather than writing a blog entirely focused on you, and sharing links on your Facebook page directing fans to your blog.
  • What if rather than using Twitter as a platform to pontificate.
  • What if rather than using Instagram to share pictures of your product.
  • What if rather than spending the majority of your time on social media trying to figure out the best way to get people to pay attention to your business.
  • What if you turned everything around?

It is interesting to note that when you spend all your time talking about yourself and how wonderful you are, you are essentially telling people that you are your own biggest fan!

And, that is embarrassing.

No Cares About You

The truth is, no one cares about you or what you have to say about yourself in a business or marketing context.

If this sums up your social efforts to this point: Please stop. Just stop.

Unfortunately you are more likely to become one of those people who “gave social media a shot” but claims “it didn’t work for me” than to see any level of success.

Consider this:

  • What if you took every last minute you have been using to promote your business socially and instead you became another’s biggest fan? Just think about that for a minute… what would this look like for you?
  • What if you wrote a blog post that featured a local business professional who had a complimentary product to yours?
  • What if your Facebook wall, Twitter timeline and Instagram feeds were flooded with endorsements for quality local businesses?
  • What if at every opportunity you tried to make someone else look good instead of shamelessly promoting yourself?

from Soulati.com takes every Friday to feature a new blogger or contributor in something she calls “The Happy Friday Series.” The whole goal is to offer her platform to another in an attempt to broaden their social reach. What a great idea!

A Story From Personal Experience

I “joined the conversation” in 2010 and began my social media experience by listening to conversations on Twitter for months before engaging.

In that time, I identified 2 things:

  • The people I liked following the most were those who added value to my timeline. They engaged with other local people, they shared information and were generally just all around approachable people.
  • The people I really didn’t like were the people who spammed my timeline with self-promoting garbage.

My initial engagement strategy was to follow my city’s hashtag and engage with at least two new people each day.

Then it came, the tweet that would get me hooked on social media for business:

“Hey, I am new to #YQR, can anyone please recommend a place where I can buy Italian Syrups for my coffees #HELP!

As a man who is passionate about his coffee, I knew just the place.

“Absolutely, you have to go to Ambassador Coffee, the owner is a great guy, they will take good care of you”

I then sent along a Google map, followed her on twitter, she followed me and that was that. Two days later, she hits me with:

“Thanks so much for your help, I went to Ambassador, they were great, really appreciate it”

I replied with a “no problem” and out.

Now why is that exciting?

Well, as a mortgage broker, the DM I received 2 weeks later was social proof that being a nice guy actually makes for good business strategy.

“Hey, my husband and I aren’t ready to buy a house now, but when we are, can you help us arrange our mortgage”?

How do you like that? Never once did I mention mortgages or business or anything else sales-y. She obviously read my twitter bio or clicked through to my website from my profile.

Six months later, I closed their [substantial] mortgage simply because I answered a tweet and recommended a local business.

Now don’t get me wrong, I am not saying that there is no value in content marketing. Actually I believe wholeheartedly that content marketing is the future of business communication.

Further to that… if good business communication is all about “people should do business with people they know, like and trust”. Ask yourself:

How are people getting to know, like and trust me?

Before you start throwing your own content out there, what if you developed an audience that actually wanted to hear what you had to say?

What if your social business strategy was to become a trusted source of information on every local business EXCEPT your own?

About The Author

is the principal broker for in Saskatchewan, Canada and the executive editor of the Jackson has a passion for marketing and carries weight in the Canadian mortgage and real estate industry. Jackson is a serial entrepreneur who is always looking for better ways to do things. His twitter bio reads: @kiltedbroker – I am wearing a kilt right now. I have consumed coffee today. Family Man. Innovator.

Related articles
  • The Happy Friday Series: Generosity As A Strategy
  • Thoughts About Love In Business
  • The Happy Friday Series: My Happy Place
  • Use List.ly For Gifts And Curation
  • The Happy Friday Series: Alternately Abled, Passionately Happy

Filed Under: Public Relations Tagged With: Facebook, Instagram, Jackson, Jayme Soulati, LinkedIn, Saskatchewan, Social Media, The Happy Friday Series, Twitter

Serendipity And The Social Web

09/05/2013 By Jayme Soulati

3-princes-of-serendip.jpgSpoiler alert: the secret to making people like you on social media is to stop trying to make them like you on social media. Letting go of that desire can cause some amazing things to happen. I was reminded of this principle recently.

One morning I started my day doing two things I do not do enough.

The first was to look through my Twitter stream. Usually I see links to the same articles I find on Triberr, my RSS feed and other content discovery sources. This time was different.

Immediately I spotted a tweet from Jayme with a link to a new post: “Thoughts On Love In Business.” It’s a topic I have blogged about, and I was thinking about it again for another post.

Clicks And Comments

I clicked the link that led to this blog. That’s when I did the second thing I do not do enough.

I left a comment. Just a quick response to the question posed and a “thank you” for opening the discussion. Those two things, a Twitter discovery and a comment, triggered a series of unexpected events that amazed me.

First, Jayme replied to my comment asking me to leave links to the articles I’ve written. Then a chain reaction:

• She read my posts and liked them. A lot.
• She left comments.
• She shared them on Twitter and Facebook.
• We connected on LinkedIn and Facebook.
• She encouraged her community to visit my blog.
• Some community members left comments and subscribed.
• We had an awesome phone conversation the next day.

All of that happened within 24 hours of my leaving that comment. Jayme asked if I’d be interested in writing a guest post about this experience. And so here we are.

Social Media Serendipity

Some would describe this chain of events as the law of attraction at work. Some would call it good Karma. Others would use the word “grace.” Whatever your orientation, the common idea is serendipity.

Serendipity is most commonly defined as luck or good fortune and the aptitude for making desirable discoveries by accident. But when I looked it up, I found a new wrinkle to its meaning.

The word originates from the Persian fairy tale The Three Princes of Serendip whose heroes had a gift for making accidental discoveries of things they were not in a quest for.

Which brings me back to the beginning.

What I learned from this experience is that ‘happy accidents’ can happen on social media when you are not trying too hard to make them happen. When I started the day, I wasn’t on a quest to make power connections or drive traffic to my blog. I didn’t even leave a link in my comment until being asked.

You could argue that is not savvy marketing. But in that moment I was not in a self-promote mindset. I was just following a discovery I stumbled into by accident.

And wow. At the end of the day I got a wonderful lesson on the power of a tweet and a comment to open up serendipitous opportunities on social media.

Thank you Jayme and community.

About The Author

John-Gregory-Olson.jpgJohn Gregory Olson is a B2B marketing consultant and freelance copywriter. He writes about marketing strategy and leadership on his blog. Follow him on Twitter @John_G_Olson .

 

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Filed Under: Blogging 101, Social Media Tagged With: Facebook, John Gregory Olson, LinkedIn, marketing, serendipity, Social Media, Three Princes of Serendip, Twitter

The Happy Friday Series: Generosity As A Strategy

08/30/2013 By Jayme Soulati

Generosity in Theory

Helping your fellow man is one of the most rewarding things you can do. Unlike traditional monetary exchanges, both parties leave the transaction richer. A Win Win.

It feels as good to give as it does to receive.

Generosity is cultural. We mirror the behaviour of those around us. Generous acts are contagious. Generosity is infectious. Kindness begets more kindness.

Keith Ferrazzi argues not to keep score in his best seller “Never Eat Alone”. It’s so true. To be truly generous it can require you to be less rigorous on how you filter – we need to let more ideas and options into our world so you can be more generous. Not every transaction is designed to bring immediate value. We don’t know who people know, or where a single new connection may lead. Generosity has a lens all of its own. Generosity is a growth strategy, but you need to be committed to generosity for the long haul – don’t expect quick returns.

Ted Rubin has it right with his Return on Relationship #ROR mantra. Investing in relationships pays dividends.

Whilst we should not keep score, we all ultimately have to place some limits on our generosity. We can’t all be generous all day long. We have to somehow choose how and where and why we are generous. We all need to make generosity a strategy. We need to be conscious about how we invest.

Generosity in Action

This week something really special happened that we just had to share.

If you follow our blog, you’ll know we recently created the “content audit” and have since completed audits for 100 top blogs. We have plans to do many more audits, with 30+ requests for audits outstanding (We’ve been offering a free audit for anyone that likes and comments on this slidedeck.

Well, this week I got into a dialog with Jackson Middleton of a kilt wearing Canadian Mortgage Broker from Regina. He had some technical questions about the image customization.

Screen-Shot-2013-08-19-at-5.21.50-PM-300x196

The photo hides the fact that Jackson is a fervent wearer of kilts.

 

 

 

Here’s what’s not shown in the picture above. I think that’s pretty cool!

Jackson-middleton-kilt-generosity

I apologized that his audit was not ready yet. He was being very complimentary about our content audit project and offered to help complete some audits.

It’s funny, but when people offer, you often don’t take them up on their generosity (we often think people don’t really mean what they say – or we don’t want to feel obliged). I didn’t disbelieve Jackson for one minute, I just didn’t quite get the full force of his intent.

2 minutes later, he reiterated his offer and so I accepted. I dropped what I was doing and shared a batch of blogs and the instructions to complete an audit.

I was truly appreciative and he was only too happy to help. Win-Win.

What happened next was unexpected, intriguing and really rather charming.

Jayme Soulati noticed the list he’d made to audit her blog and wrote a post title “Use List.ly For Gifts And Curation” about how it was a gift.

Jayme-Soulati.jpg

I know Soulati via social media and I know Jackson via Listly and prior exchanges., but they didn’t know each other. They got into an exchange. In social there is nothing better than connecting your customers.

@kiltedbroker Good Morning! Did you do this @list.ly List.ly about my content?

— Jayme Soulati (@Soulati) August 15, 2013

@Soulati good morning Jayme. I had a great time looking through your last 25 blog posts helping @NickKellet with your Content Card.

— Jackson Middleton (@KiltedBroker) August 15, 2013

It’s funny how it happened as it wasn’t my intent, but connecting customer and cultivating community amongst Listly users is high on my agenda..

This dialog was not planned, and yet this is what social networking is all about – you have to let serendipity into the building. You have to give chance a chance.

Very shortly after, I noticed Merlin Ward was in a dialog with Jackson too. It turns out Jackson’s audit list of Merlin’s posts was Merlin’s top referral source for the day. I’ve know Merlin for ages, but Merlin and Jackson had not previously connected.

MerlinuWard.jpg

@KiltedBroker Jackson, thanks for curating my blog on @listly. You’re in my top 10 referrers today!

— Merlin U Ward (@MerlinUWard) August 15, 2013

@kiltedbroker I’m flattered and appreciate your support!

— Merlin U Ward (@MerlinUWard) August 15, 2013

There’s a trend happening here. It turns out that auditing people’s content is social. Both these connections came about because of a generous act.

Creating engagement is hard and yet here was Jackson making it look like child’s play. Generosity creates more generosity.

I also found the result of creating the audit to be highly social too. It created a lot of engagement and I deepened many of my existing connections, whilst making many new ones too.

What kind of study could you perform for your niche? Do you have a target list of people you’d like to get to know. Have you thought of ways of getting into a dialog with them?

The content audit does a good job of creating engagement and it’s universally applicable in an age where content is king. Would you like to create an audit of 20 bloggers in your domain, city, niche etc.

We all want to discover ways to enhance our content creation machine. The best feedback I’ve heard about the Content Audit is that it’s highly actionable. It makes it easy to see your content gaps and take action to fill them.

What Does This Mean for You?

You could:

  • Take it local e.g. Canadian Bloggers or San Fran Bloggers
    Take it vertical /niche e.g. Compare the content of 20 top email marketing providers (pick a segment relevant to your business)
    Take it local and Vetical/niche e.g. Denver Travel Blogs

This post, revised from its first publishing, originally appeared on the List.ly blog by Nick Kellet.

Nick-Kellet.jpg

Nick Kellet, someone impressive you should know. Woah.

About the Author

Nick Kellet plays with the future and it plays back. He’s a creator and curator of ideas. Nick believes that passion in the company of friends and community is an unstoppable force. He’s always been an innovator with heartfelt enthusiasm for every new project he touches. As co-founder of List.ly, Nick is actively shaping how people think, feel and experience curation. He believes curation should be as much about listening and engaging as it is about publishing and the tools themselves.

Related articles
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  • The Happy Friday Series: My Happy Place
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Filed Under: Happy Friday Series Tagged With: Audit, generosity, Jackson, Jackson Middleton, Jayme Soulati, Keith Ferrazzi, LinkedIn, List.ly, Nick Kellet, Social Media

The Happy Friday Series: My Happy Place

08/23/2013 By Jayme Soulati

amusement-park.jpg

Soulati, Kings Island

When I was a little girl my father would gather us up on Friday nights to take us on a family car ride. When I’d ask where we were headed he tell me we were going to”jedbip” – a word of his own creation.

These rides were the highlight of the week, especially in the summer. The windows down, the cool breeze in my hair and WCAO out of Baltimore, MD with DJ Johnny Dark playing in the background.

I would sing along to every song. From the Spinners to Three Dog Night, I would just sing out my heart and my little brother, Robbie would cover his ears in horror.

Our trips to “jedbip” would take us to every inch of Maryland, the city lights of Dundalk and the smell of Fells Point. We’d pass the sailboats out on the Severn River near the Naval Academy.

Every trip ended the same, a trip to Tastee-Freeze for a chocolate/vanilla swirl soft serve ice cream cone. No trip was complete until you had your cone.

 

Family Memories

After all these years, I realized that we never did pass a town named “jedbip”.

However, now that I’m older, I have come to realize that “jedbip” was my happy place. It was those car rides with my family that I look back now fondly and remember as being some of the best times of my life.

There was so much freedom in those moments.

The memories my Dad created by gathering us in the car and taking off on those Friday nights. He didn’t have a destination in mind, no particular place to go; he just wanted his family to have a night together. To create memories for us to hold on to when the miles separated us when we were older.

To be able to go back in our minds to remember those rides to “jedbip” and smile about our happy place.

Jen-Olney.jpgAbout The Author

Jennifer Olney is the Founder #bealeader™ and CEO of . #bealeader™ is a virtual leadership community and multi-author blog dedicated to changing the game and making a difference in the lives of leaders of today and tomorrow by providing education and knowledge base sharing resources by connection leaders from around the world. Jennifer brings over 20 years of marketing and business development management working with organization from Maryland to Silicon Valley in the startup internet and technology space. You can contact Jennifer on @GingerConsult, LinkedIN and GooglePlus.

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Filed Under: Happy Friday Series Tagged With: Baltimore, family travels, Happy Friday, Happy Friday Series, Jennifer, Jennifer Olney, LinkedIn, Maryland, Silicon Valley

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