Digital Marketing Strategy, PR and Messaging
Ever have a customer experience shopping for bathroom tile? It’s not something you purchase lightly or soon forget. In fact, if you don’t have an interior designer, you’ll select everything alone. It’s quite a heady customer experience and it’s one many a marketer is grappling with now.
There’s a retail/online shopping conundrum these days, and you can see the bubble bursting with this news:
It’s everywhere, right? The small, black, squiggly, nonsensical square that adorns objects all over, and it’s called a QR code. A few years back, these were all the rage; a trend that made first-mover marketers excited.
Today? Not so much, based on this personal mobile marketing story that happened this weekend.
I’m having shower woes; the master shower leaks, and I’m relegated to the extra basement shower which needs some TLC. At Lowes Saturday morning, I spied a really attractive end cap featuring four designs of Oxygenics shower heads.
The one I wanted had a QR code that when scanned promised:
1. See the Force (sic) spray settings in action
2. View a quick install video
3. And much more
Because the end cap wasn’t digital (the company should use Coloredge) and I couldn’t see a video in the display, I pointedly got out my QR code reader on my iPhone to immediately scan to help me make a purchase. [Read more…]
 |  |  |