I’m reading Jason Falls’s blog, Social Media Explorer, and if you’ve not subscribed to him, you’re missing the boat. In 500 words, Jason packs a punch with tips and lessons galore about social media and of late, content.
I predict the great American content mash up is ready to collide in our faces.
Everywhere you turn, Facebook pages are coming alive launched by companies that want a piece of the pie. But, look closely, the content is el stinko on many a fan page. How about Twitter? It’s not easy for some to write thoughts in 140 without littering the characters with “and” plus “that.” Thank goodness teen tweeps aren’t texting on Twitter although in those circles, I’m sure texting content exists.
And, then there are the blogs. I’m appreciative the bloggers I follow can write and write well. Sometimes you have to wonder who is doing the writing especially when the “author” is one popular dude (i.e. Seth Godin who posts the shortest blog fodder I’ve ever seen hit day light).
Content is king and having a content strategy will get you farther than a turtle with six legs.
Think about the numbers of people and companies engaged in content development today. Danny Brown wrote a recent blog post “52 factoids about the big 4 (and he didn’t call it that)” You’ll want to keep it for reference. It provides the user data for Facebook, Twitter, LinkedIn and YouTube. In a nutshell, users and traffic are astronomical and growing.
So what do I mean by the Great American Content Mash Up?
Writers from all walks of life have an opportunity to ghost write blogs, Facebook pages, Web sites, tweets, and more. It’s the next social media revolution as content needs collide with a limited number of high-quality writers.
Imagine the vertical markets that require specialty writers. Are there enough to go around to produce these communications? Probably not.
So, those self-employed, unemployed, newly graduated, or semi-retired, think about the opportunity facing the online world today. We need good writers, and we need them now. Is that your calling?
