Digital Marketing Strategy, PR and Messaging
We’ve come full circle. We’re returning to social media engagement. As I daily peruse the social media sphere and the lists of bloggers who still write daily, good for you, I am conscious of one thing in this chaos of disruption.
Human engagement with connectivity remains the number one most important metric of social media.
Says Social Media Explorer today (exact quotes) by Peter Friedman: [Read more…]
Used to be, back in the day, that everyone offered full-service marketing. , and so do you. Anyone hailing from the agency world knows that it’s full service or no service. Whether or not we had the competency to say we offered full-service marketing, we went and got it to compete for the coveted client retainer.
Nothing much has changed since then; except, well, technology. Technology has fully disrupted the marketing blend, or rather it has ‘interrupted’ it as per the op-ed in by Ken Wheaton on July 13, 2015.
Regardless of how you view technology and whether it has your daily grind, one thing is clear. The chaotic complexity is here to stay, and it has made full-service marketing extinct, like a dinosaur. [Read more…]
Direct marketing could be called dead like so many other things since the disruption in technology, but it’s not. In fact, direct marketing as strategy, not tactic is also smart marketing. That keen statement comes from one of the most influential marketers in integrated today, Scott Hornstein. The reason I know this to be true is due to the fact that Mr. Hornstein is our very first featured guest on The Heart Of Marketing podcast with John Gregory Olson and me. You do remember I launched at podcast in February, right? We’ve taped about 34 episodes already, and it’s tons of fun. Thank goodness John does the editing because, well, just because.
What are your views about direct marketing as strategy? [Read more…]
It’s with the greatest of #RockHot pleasure I introduce a new product I’ve been dying to publish for several years. With my co-host John Gregory Olson, a peer in the marketing sector and blogger extraordinaire, I’m so pleased to announce the debut of The Heart Of Marketing Podcast!
In our first 6.5 episodes already available on iTunes for your listening pleasure, we explore a variety of topics oriented to heart marketing, marketing with heart, who’s doing marketing with love, and how a mid-tier business gets to the heart of the matter.
Care to listen in to our pre-launch episode where we do the intros and giggle through the whole thing? Well, I do the giggling and John lures me back to center!
Our official launch is today, February 9, 2015 and it’s Heart Month, Valentine’s Day and, yep, Jayme Soulati’s birthday. There’s a special promo we’d like to share. When you subscribe to our podcast in iTunes (Stitcher is coming soon!) and (see below how to do that), John and I will donate $1 per subscriber up to $500 to The American Heart Association! W00t!
When you listen and give us a rating (we like 5 stars!) and review, there very likely could be a special something saying thanks and we love you coming your way. Of course, that’s not a definitive because that would be like buying votes! Gahh!
There is so much we can talk about in our 30-minute show, but it’s no fun coming up with the topics without your input. So, please, in the comments below or via my contact form on my site, send along your suggestions for show topics.
If you’d like to be a guest on the show, feel free to send along a pitch, too.
The OMGosh we did it still amazes us both. Our show has been in the works since September 2014. While the barrier to entry is pretty high for a podcast, the medium is so fun and natural for us both, and we’re really jazzed to share with you.
1.Click on this link in iTunes.com to get to the home page of our podcast. Open in iTunes via the app.
2. Listen to an episode — I like Episode 000 above (introductions), and I also like Episode 001 about Taylor Swift.
3. Click on the ratings and reviews section (we like 5 stars if you can afford them!) and drop in a few words in the reviews section.
4. Click Subscribe and you won’t miss an episode!
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