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Blog Distribution Channels To Earn More Traffic

04/28/2016 By Jayme Soulati

Blog distribution is rarely thought of, and I’m here to tell you that has to change! Your blog posts, the most valuable pieces of owned media you have in your archives, should never just be published on your website and forgotten. These stories need to be distributed on a wide variety of channels and in a wider variety of repurposed creativity.

Let’s explore further, shall we?

Blog Distribution Channels — A Long List

1. So easy and obvious, is the very first place a blog post is published and greets the world. Ensure your website is owned by you; it’s your created domain name, and it’s on a hosting platform you’ve selected.

1a. A blog post comment section is key for links to others’ content to get added. Sometimes a blogger asks for shares, and these can get added manually. If you sign up for Livefyre, a blog comment platform, your latest blog post is automatically added to your bio descriptor.

2. LinkedIn posts are another obvious pseudo blogging channel. In fact, I had elected to craft this post and publish it on LinkedIn FIRST. Then, as I kept writing and writing, I realized how dumb that would be. I need the content and link juice for my own blog! Remember, that when you publish original content elsewhere first, you miss out on the strength of that content for links and traffic. Do build up your own archives first. Because I’ve been blogging since 2010, I have archives of more than 650 blog posts to my credit. A blogger’s life is never over; there is always a fresh audience seeking content with a twist. Stand out! [Read more…]

Heart Of Marketing E-015: Facebook Ads, YouTube Content ID

04/07/2015 By Jayme Soulati

There’s no better way to learn than in a fire drill. Of late, Facebook pay-to-play advertising feels just like that — trial by fire. YouTube is adding to the mix with its new beta Content ID program where folks can ding another’s videos if there is suspected stealing. In this Episode 015 of The Heart Of Marketing podcast, I share my new takeaways from hands on with Facebook, YouTube and Google.

The Facebook advertising is all about selecting the best method for your fan page to get more likes and attention. It takes some testing to determine which ad and how much is best for your company. For my client, Alan’s Collision Center, I have been testing Facebook ads and tossing cash to boosts posts to see what sticks. In this episode you’ll hear me share each of my thoughts on which ad works best for testing and getting the best results. Obviously, the route you select for Facebook ad targeting is case by case and subject to your goals and budget.
[Read more…]

7 Speaking Tips You Never Heard Before

09/23/2013 By Jayme Soulati

Jayme Soulati holds her new book prior to presenting at New South Digital Marketing Conference

When you build a solid brand via a book or writing a professional blog consistently for a long time, something really #RockHot™ happens.

You get invited to speak and present in front of really cool people. When you’re really accomplished you get to keynote, like Jay Baer who’s traveling the country talking about his new book, .

I have been speaking a lot in the last few years using a variety of mediums:

Podcasting with my dear friend and colleague Jon Buscall right , and about a variety of topics mainly small business marketing, my first book and social media leadership.

E-learning classes to the University of Tennessee Executive MBA Leadership class featuring a headset and microphone speaking to others on headsets in listen-only mode.

To tiny classrooms at local colleges to assist the adjunct professors who teach in their spare time for peanuts.

To groups of my peers in workshops and day conferences (where I recently presented on Savvier Social Media Across the Marketing Blend in Louisville right here).

7 Tips About Speaking to Consider

Find the Friendly. If you get an opportunity to meet folks in advance prior to your presentation and you can build a quick connection, invite them to sit toward the front of the room. You must zero in on a friendly face when you present. All speakers need a nod of encouragement or a grin at a lame joke to keep the pace and delivery going smoothly.

Embrace the Hecklers. Not only are hecklers fearsome for speakers, they are necessary and should sit right in the front row. The last two times I presented to larger crowds, a row of hecklers sat right in front and they laughed where they were supposed to, interjected a question or answer and listened intently. There were a few wise cracks, too; all in the name of support and positivity. (Want to know who the best hecklers are?and

Use One Liners to Advantage. Invariably, the audience will shoot something out in response to a speaker’s statement. If it’s someone who has been controlling every presentation, go ahead and shoot something snarky in return IF that’s the tone of your presentation. It can go both ways, so be confident you can pull it off as a presenter.

Go Off Script to Connect. Seasoned presenters know their decks by heart and often they talk on the same topic so the content has become second nature. Because many people travel to many conferences and they often get a chance to hear you present more than once, be sure to freshen your content with something new from the audience. That natural connectivity is so important to an audience; especially when you’re listening intently and reincorporating instant commentary into your presentation.

Listen to Others’ Presentations. Prior to your session, unless you’re on first, listen to what all the speakers are saying. Better yet, listen to the questions from the audience. You can insert these comments and subjects into your presentation at the last minute. It makes what you’re saying relevant and drills home a more personalized presentation.

Insert Tweets. Get the time of your presentation. Get the hashtag for the event. Write tweets and schedule them DURING your presentation so when the audience is ready to tweet something, they will be impressed that you already prepared tweets for them to retweet. (I did this for a recent presentation, and the tweets in response were complimentary.)

Put an Ad in the Deck. I invited Trackur to send me an advertisement for my presentation deck, and I built in a segue to that ad. There was a discount for this social media listening tool for attendees, and the ad remains in my deck posted on SlideShare. Smart, eh?

What say you?

Who’s Monetizing Online?

09/23/2013 By Jayme Soulati

Every day another someone from a really cool company, blog, blogging community, organization, or other network asks me to write for them, speak to them, brainstorm about the exchange of content, consider paying a fee to join a network, or hawk a product pitched from the far reaches of Russia and India.

And, I rarely say no because who knows what doors may open as a result of that opportunity?

What’s happening is my stretch is thinning dangerously. The offers are ubiquitous, and as a starter, I’m jazzed about what’s new and next. They say a sucker is born every minute; perhaps you’re reading one right now.

But, I can’t think like that. What I’m doing by accommodating most everyone’s requests is building a brand that appears to be #RockHot solid, so I’m told. It feels that way to me, as well. And, here’s the elusive question:

Who’s Monetizing?

The answer is…few.

My friend Tim Bonner, a UK stay-at-home dad, informed me recently he made $300 on his niche site. Not sure what he’s hawking, but I informed him in a tweet I was envious. I’ve also watched his meteoric rise from being a sometime daddy blogger to a snappy smart tech geek blogger who experiments with Google do-not-follow links and writes about it. Awesome.

I know my friend Jon Buscall, CEO of Jontus Media in Sweden, is an extraordinarily busy podcaster and dad to a gazillion Basset hounds. He has earned cash recommending podcasting equipment and selling it via an Amazon affiliate program.

In that same program, I made about $10 once, and I also was pitched to run a blog post on another blog for $75. My first book, Writing with Verve on the Blogging Journey (you can buy it on Kindle for $3.95), is a collection of blog posts about my favorite topic of blogging brought in $85 from the publisher (who took a cut after Amazon took a cut). That’s truly the extent of my monetization.

I know that SpinSucks Pro requires membership, and really good content is sold to folks on SpinSucks. People can register or buy into a webinar for $50 to hear professional speakers on professional topics. Good on them.

But, I want to know who’s truly monetizing huge?

All of the peeps above come from the content/traditional marketing and PR realm. The ability to monetize takes knowledge of API and back ends, building and programming of websites, addition of shopping carts and management of digital marketing calls to action, forms and landing pages.

Do you have all that knowledge under your hat?

Nope, didn’t think so.

The Conundrum of Monetization

That’s the conundrum of late. We who can develop the substance and slap a price tag on it need the techies to join the team and figure out the platform on which to sell the products. Recall I said Tim Bonner earned money on his “niche” site.

What that means is Tim found a specialty topic or product, developed a new site oriented to that product and began to sell. His earning potential is in its earliest stages; however, he’s found the methodology and hopefully the product to keep on with residual income.

Digital Marketing Is An Answer

I see many of these passive income bloggers who started way early building an email list. Their lists are massive of trusting individuals who came to their site for some reason or another. When another product is hawked, that list of trustworthy and hopefully loyal community members are more inclined to make a second purchase. All of a sudden, that network of thousands is buying everything hawked by that trusted figurehead.

To make this happen, you need knowledge of digital marketing; inbound marketing as HubSpot calls it. I’ve been in HubSpot school all year. As a solopreneur, the ability to do it all is daunting; the time and knowledge and effort it takes to learn new things is terribly exciting, however extremely fatal to making a living the traditional way – with a handshake and results-driven pure work on behalf of a client.

Monetization Requires A Team

I’ve come to realize I don’t have what it takes to monetize alone. I need to build a team with a tech pro who can help program a site (a simple WordPress site is all we need), a digital marketer who can manage and nurture the list, design the calls to action and add them as widgets in the sidebar of the site, write the landing pages, and consult on that back-end of the site.

The most critical part of the team is one who builds the products and content to bring in the cash. That’s me. If I could free myself up to truly concentrate on product development and trust my team was standing by to facilitate their ends of the triangle, we’d be golden.

So, who’s on board?

The Happy Friday Series: Without Woofs I’d Be Nothing

09/06/2013 By Jayme Soulati

The first thing that springs to my mind when it comes to happiness is the distinct lack of it in my life between 1986 and 2005. You see, a black dog often followed me wherever I went during those years. Not all the time, mind; but very often. And when it wasn’t there, I was the Three Muskateers: creative, dynamic, intense, a powerhouse of energy, a fighter.

Then the black dog would return, sometimes slinking up upon me, sometimes springing from nowhere.

Now this wasn’t the kind of black dog that licks your ear or comes when you call. No, this was like Winston Churchill’s black dog: a massive depression that sat on my back, suck its teeth into my very core and crushed me dangerously close to the point of destruction at four points during these years.

Early Spring 2004

I used to teach at the university. I’d dedicated all my early adult life to academia, pouring over books, writing, teaching, determined to inspire others just as I found inspiration. But one March morning, having just taught Seamus Heaney’s Midterm Break, it occurred to me that jumping out of my 8th floor office window felt like the right thing to do. The black dog had savaged me time and time again that winter, even though I hadn’t known it at the time, and now he had floored me. In that very moment I didn’t have the strength to fight him off once more. So I decided to put him to sleep, no matter what it took.

I don’t know what it was that got me out of that room; perhaps the experience of having been here or at moments very similar and even worse before. But out of that room I fled and I never went back to the university.

Instead I went home and walked in the forest. At least that’s what I remember.

Sweden can be immensely beautiful as spring rages into life after the long, dark winter. But this year the rain came, weighing everyone down. Still, somehow, I felt a sense of release.

I didn’t know what to do. I didn’t know where to turn. So I kept walking the circle through the forest, trying to lead train the black dog once again, just a five minute walk from where I’m sitting now as I write this.

Eventually he slunk away with some help from a shamen. I dragged myself from my cocoon, translated a couple of books, wrote some articles for the newspapers. I started talking.

I also bought a basset hound.

2013

Anyone who knows me, whether it’s through my podcast, website, or in person will know that my four basset hounds are an enormous part of my life. They sit under my desk as I work. They drag me round the woods every day. Although I’ve been apart from them for a few days here and there, they are pretty much my constant companions. They bring me such happiness.

Watching them smile as they tear through the grass, their loose skin flaying, I want to wrap these moments up and treasure them forever. They are moments of intense happiness.

I’m blessed to have two grown-up step sons in my life, but I never really managed to sort myself out in time to have children of my own so the dogs are my true babies.

I’ve bred 18 pups the nine years I’ve had the woofs. Raising a litter of basset hounds until they’re ready to leave the nest means spending the first three weeks sleeping next to the whelping box, watching that mom doesn’t squash them 24/7 and being able to put life on hold. But I’ve done it and loved every minute of it. These have been moments of great happiness.

And happiness is what I’ve found growing a business, many days spent in my office, connecting with the people that work for and with me and with customers, stoically protected by the floppy-eared angels who’ve helped me keep the black dog at bay. It’s years since I walked with the black dog although I see him on the horizon from time to time.

Still, I couldn’t have built my business without Winnie, Aggie, Tia and Digby.

Being Happy to Share My Story

Being bipolar is both a curse and a blessing. It’s a blessing because sometimes I can feel so energised, so hyper that I really am like the Three Musketeers, able to tackle anything, do anything, conquer anything and that feeds into the immense creativity, determination and passion I run my business and (hopefully) bring to each project we do.

I also know that the subject of mental illness can make people uncomfortable, send them running away; friends, family and customers. Still, I’m always happy to be frank about my story, matter of fact if you will, because people who walk alongside a black dog can function and do succeed. Perhaps not all the time, but often. And that makes me happy.

About The Author

Dr. Jon Buscall runs Jontus Media, a marketing and design agency, out of Stockholm, Sweden. He regularly podcasts about Online Marketing from the Dog House Studio. See the podcasting gear he uses here. Connect with him on Twitter: www.twitter.com/jonbuscall or visit: www.jontusmedia.com. Access his blog here.