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Soulati-'TUDE!

Obama, Boehner and Lessons for Business

09/01/2011 By Jayme Soulati

Today, I was ready to troll for a blog post; I really had nothing brewing, not even an inkling (to reference my good friend Ken Mueller). Then, I read the second headline in this morning’s Wall Street Journal (the paper version, mind you), and the post came rolling in. (I purposely missed last night’s news as I’m trying not to get all discombobulated with the sickness plaguing U.S. leaders).

But, there it was…a slap in the face…the President of the U.S. asked to address Congress on Sept. 7, 2011; the Speaker of the House said no, you ought to do it a day later (in direct conflict with the NFL game).

That’s it. There’s my blog post concept, and the negative emotions came flooding in to wreak havoc on my morning coffee and dry bran muffin I made this weekend.

Because I’ve been letting the world’s state of affairs bug me, and I’ve been ranting a bit (see my Monday Meanderings), I’m going to turn this latest stupidity (the likes that haven’t been seen, I’m told, since Woodrow Wilson was president in the 1910s) into how not to run your business.

Imagine Company X has a president with successors interested in taking over that top-dog position. There are employees across the U.S. and they manufacture widgets. The employees are restless because the leadership of Company X is constantly bickering and doing it publicly as well as behind closed doors (if that can ever happen).

Employees are Facebooking their malcontent, and water-cooler gossip among the white-collar shirts is heated. The president of Company X requests an all-staff meeting, and the management team suggests all staff should not attend; they can watch streaming video of the presentation instead.

Should this difference of timing, medium and attendance be publicized for all the world to see, or should this be discussed and negotiated behind closed doors until everyone can comfortably agree?

You know the answer; I don’t need to tell you how we play in business. But, I do, apparently, need to tell the leaders of the United States, and here’s what I’d like to say:

** We The People in order to form a more perfect union, would like the president of the U.S and his Congress to get the flip along.

** When there are differences so ridiculously inane, like timing of a speech, keep it to yourselves and work it out so We The People don’t need to participate in your bickering.

** Hire a team of therapists to sit with each of  you to curb your hostility for one another so We The People can begin to raise our heads proudly that we’re all working toward one goal — to shore up the foundation this country has worked so hard to attain.

** Put on your mud clothes and hit the streets of Brattleboro, Vermont, where my friends live, and get your hands dirty — TOGETHER — so We The People can begin to see some unity of action on our behalf.

** Read all the blog posts and comments from We The People about how embarrassed and absolutely, positively fed up your constituents are about your behavior. Begin to mend relationships that benefit the jobless, the homeless, those with medical needs, those under water with mortgages, those paying all their taxes, the children without milk, and others who are heading into a downward spiral due to price increases everywhere in this country.

Perhaps, Mr. President and Mr. Boehner, if you heed one item on this list, that would be a start. Maybe if you just read it and noodle on the sentiment at the grassroots level, you’ll know that both of you are heading out the door because We The People are just plain old fed up.

Aren’t we?

Filed Under: Business Tagged With: Boehner, Obama, politics

Christine O’Donnell — Say NO More

08/25/2011 By Jayme Soulati

For the first time in my 27 years in public relations and media relations, I watched right here as a guest walked off a national prime-time, LIVE broadcast based on the recommendation of her “handlers” – those PR peeps who sit on the sidelines and direct traffic for their spokesperson while nodding heads or coaching silently. (I know, I’ve been one of those frequently.)

Christine O’Donnell, you may recall, is a Tea Party candidate who tried to run for U.S. senate in Delaware, and her book, “Trouble Maker,” details many of the issues she either believes or doesn’t believe in.

When Piers Morgan queried her about gay marriage and masturbation, she began to unravel.  You can watch the interview with link above and form your own conclusions. It’s a good lesson for everyone including public relations/media relations as well as those figureheads who deem themselves prepared for prime time television.

There are so many other links you can go find, and many are attempts by Christine to massage her weakened brand and accuse “the producer” (she calls Piers the producer albeit he’s the host) of sexual harassment during the CNN interview.

The point is, PR, that if your spokesperson, client, company executive is NOT ready for live, national, primetime and potentially raucous interview tactics (do you remember Sarah Palin and Katie Couric?), then by all means KEEP THEM OFF TV!

Here are some media relations thoughts for everyone’s digestion:

** In media relations, it’s your job to comb previous interviews with that particular host to understand the style and potential for the segment to go downhill fast. Always expect negativity!

** Negativity sells, and there’s absolutely no way a former politician (especially in the Tea Party movement) can be safe. I say “especially in the Tea Party movement” because their policies and beliefs are strong, and when you get the “liberal” media going 1:1 with a candidate, there’s going to be bashing and addressing the issues.

** At the first sign of discomfort by an interviewee, the host is going in for the kill. Obviously, Christine was not prepared for a negative interview and did not expect to be thrown off course – book promotion, not running for office, I don’t want to speak about this issue today, “you’re being rude.”

** I fault Christine O’Donnell’s media relations people for this debacle. Either they didn’t prepare well enough or thoroughly enough to identify all the possible land mines any host would attempt to uncover, or they were not seasoned enough to manage this situation.  With issues as contentious as gay marriage, abortion (I don’t know if she addressed that topic in her book), masturbation, and the like in a book she wrote and is promoting, it’s open season!

** Preparation for an interview of international importance like this should be oriented to diving into all the Q&A with possible discomfort zones. Role playing and watching tapes of previous interviews would be part of the prep; in addition, dog earing book pages with highlighted text should have also been part of the prep.

** Piers Morgan is an investigative journalist; it’s his business to uncover scuttle butt on everyone who sits across from him. He wants ratings, and boy was he enjoying himself – trying not to laugh at Christine’s obvious discomfort.

** Finally, when has a PR person EVER stepped in front of the camera on national live TV? Are you kidding me? Terminate.

What thoughts can you offer based on your own experience, your experience being interviewed, and the prep that needs to happen in this contentious media age?

(Image: CNN)

Filed Under: Media Relations, Public Relations Tagged With: CNN, Piers Morgan, politics

ALT="Jayme Soulati"

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