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Soulati-'TUDE!

Thanks For Listening, PRSA

02/23/2012 By Jayme Soulati

I have been a vocal blogger detractor as soon as I saw the three definitions recently revealed by PRSA as a result of its  Public Relations Defined project. I’ve not been the only one. The blogosphere has been a hotbed of dissension, and PRSA was doing its level best to disperse task force members to respond and issue on the most important blogs with the largest communities.

Blog posts have been written by Gini Dietrich, , Paul Roberts, , Anthony Rodriguez, Ken Mueller, , PR Daily and so many, many more. I never saw anyone supporting the three definitions during this process.

Today, just a bit ago (that’s the beauty of blogging!), a comment from PRSA was posted on Spin Sucks where PRSA had guest posted and the community erupted in anti-sentiment.

PRSA has read, contemplated, heard, listened, and its response is right here by Arthur Yann extracted from Spin Sucks:

We know our Public Relations Defined project has caused angst and even some indignation among communication professionals. We tried to approach the project with fresh thinking, which sometimes works and sometimes doesn’t. But, that’s how innovation happens, and how we learn to do better in the future.

We’ve read the articles, blog posts and comments like these, which have made it clear to us the discussion mustn’t stop with the vote on three candidate definitions that currently exist. PRSA is going to keep its Public Relations Defined blog up after the winning definition is announced, with the hope that we can continue to engage professionals, including those who’ve commented in this forum and elsewhere, in a discussion about the definition of public relations.

Consider this your invitation and your opportunity to come up with something better. We’ll provide any and all data from the first go-round. Our minds are open. If we can collectively move closer to a consensus definition of public relations, PRSA will support it. You can read more about our plans for moving forward here: https://bit.ly/xKiHhd.

I’ve already voiced my support at Spin Sucks in comments, as this comment from Arthur Yann was directed at me and my peers. I support this effort to keep the conversation going. I encourage each of us who expressed anti-remarks to keep this project front and center and participate.

Because of the collective voices  and on all our blogs and comments, we have been heard. This is the fix that will hopefully lead to furthered discussion with everyone participating to reach better consensus on  how we define PR.

Thanks for listening, PRSA. I applaud.

Filed Under: Public Relations Tagged With: PR Defined

We’re Defining PR Again

11/28/2011 By Jayme Soulati

I know you saw the news that PRSA determined the timing is right to modernize its definition of PR. I was ecstatic about this (and life got in the way of my ability to blog quickly), and I’ll tell you why.

For those of you in the community who’ve been faithful followers, you’ll recall our endeavor to define PR in spring 2011. Not sure why I embarked on this journey, but it was amazingly frustrating and rewarding at the same time.

The culmination of the experience of some 15 blog posts by global input (including many, many insightful comments from PRSA, mind you) is this post right here, “We’ve Defined PR, By Jove!” Upon reading it fresh this morning, I am happy to say that I like/love the definition we toiled to create:

PUBLIC RELATIONS HELPS PEOPLE

SAY THE RIGHT THINGS TO THE RIGHT AUDIENCES

AT THE RIGHT TIME AND IN THE RIGHT WAY.

What do you think? Does this still resonate with you?

Throughout the entire intense series we tackled, one of the posts was about the very un-modern and archaic definition by PRSA of public relations. I directly admonished them, and others whole-heartedly agreed. May we take some credit for nudging PRSA to the edge on redefining our profession? I’m saying YES! (Makes me a proud practitioner to have had a hand in helping push this.)

Now, how can you help?

Make it your responsibility to be accountable to your profession. The original blog post at PRSA (although, strangely, comments require moderation) is here where you can see the campaign launch announcement.

Go directly to PRSA here and submit your definition of PR by Dec. 2, 2011. (Interestingly, and I fully agree, a commenter suggested this was a failure by PRSA to announce the campaign so close to and during a holiday week; indeed, timing is a bit odd.)

A word cloud is forming now on the PRSA website and tweets are being captured at #PRDefined with all the key words we’re coming up with.  While I didn’t use a word cloud to help us come to somewhat of a consensus, I know how hard we toiled to make our definition as general and as  specific as we could with respect to the purists and the integrated marketers in our midst.

Will be fascinating to watch what comes of this project. Anything is an improvement over what we’ve had for decades. Stay tuned!

Filed Under: Public Relations Tagged With: PR Defined, PRSA

What is PR?

03/03/2011 By Jayme Soulati

It’s come to my attention with the recent and ongoing anti-PR sentiment criss-crossing the country that people are confused about the . In fact, there are people who purposely define themselves as other than public relations when in fact they are in our discipline.

I’d like to begin to rectify this situation with the launch of a “What is PR?” blog series. I’m seeking public relations practitioners of any number of years in the profession and with all skill sets to help me sink in and define the very crux of what we do every day.

I was jolted into this idea based on the highly emotional blogs I’ve been reading about the , the debacle via blog , and numerous other rants against me and my peers indirectly and generally (many on blog).

To join me on this regular feature I’ll unfold over time, please watch for tweets, an email invite, or please send me a note right here, below. I’m highly accessible; it’s part of being in public relations.

Let me share my broad definition of public relations and begin to shed light. It’s not the only definition, I’m sure, and it can be enhanced with your help; here goes:

There are so many descriptions and titles of what people do in public relations it has become confusing. I’ve heard mass communications, marketing communications, corporate communications, marketing public relations, and other descriptors. In fact, a recent Ohio State University graduate insisted he was not in public relations, but everything down to the press release he was doing was exactly PR.

You can be an agency person (my background), work in a corporate setting, get a job at a not-for-profit, in the government sector, or with a non-governmental organization, for example.

Stepping in deeper, a public relations practitioner can become a specialist in a vertical market which defines expertise as health care, medical, pharmaceuticals, financial, publishing, fashion, food/hospitality, manufacturing, utilities, professional services, academia, and the like. Or, he or she can remain a generalist and tap many verticals and industries.

Within these specialties represented by boutique agencies or in-house teams, there are skill sets and competencies defined by editorial/publications, employee relations/ internal communications, financial/investor relations, media relations, industry analyst relations, special events, and more.

Not everyone in the profession has skill sets across the board. The biggest area for argument is media relations; people think just because they don’t know how to pitch media and don’t like it it means they’re not in public relations. I’ve heard folks tell me because they’re in a corporate setting working with internal communications they are not in public relations. This couldn’t be farther from the truth; on both accounts.

As said, public relations as a discipline (in addition to marketing and advertising as disciplines) is broad; many competencies exist within public relations, and I’ve just touched the tip of the berg for you. Where I wish to set the record straight is for the people who don’t realize they are smack in public relations, and for the people who are happy to label themselves something other than PR when in fact they’re delivering this service every day and thinking they’re not. (Why is that, by the way?)

Is anyone else game to help further define public relations and help educate just about everyone? I’ve been told we’re the best-kept secret and our sisters don’t even understand what we do or how we integrate with their disciplines. Heck, it took my parents 20 years to understand I wasn’t doing free advertising. It’s time to alter negative perception right now because there’s a professional crisis of education right now.

(Image: toughsledding.wordpress.com)

Filed Under: Public Relations Tagged With: PR Defined

ALT="Jayme Soulati"

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