A business toolkit needs more than tools; it needs people with skills to make the tools work.
I am a message mapping expert in the world of public relations that has become so blended with marketing. To become an expert in anything, you move from the tactical to the strategic, or you are a strategist who loves the tactical. There are both: public relations strategists and public relations tacticians.
In a business toolkit, I’m likely to fit into both: strategist and tactician.Who’s in your business toolkit? You better have a digital marketing specialist, a content marketer, a social media marketer, and a copywriter, too. It’s wonderful when you have a web designer and developer in your back pocket because every business needs one.
When there isn’t enough bandwidth to have all of the above, then hire a really good public relations strategist. Someone like me earns that moniker over time and experience. There’s no hiding it! I’ve been at this for more than 30 years earning expertise every day. [Read more…]
