Digital Marketing Strategy, PR and Messaging
When you hear the words, Message Mapping, what comes to mind? In my experience with executives about positioning to external audiences, messaging and the map oriented to a suite of approved messages, is not at the forefront of strategic thinking.
In my new infographic right here, I provide “40 Reasons Why You Need Message Mapping.” See if any resonate, and then perhaps you’ll share on your blog and social channels! [Read more…]
Back in the day on Spin Sucks, I wrote a piece about authenticity and my fear that analytics would rule the word (that was “world” but that works better!). Alas, my fears are now reality.
Bloggers who want to get anywhere online need to write with key words handy. It’s what my colleague and digital marketing partner Jon Buscall of Jontus Media dictates every day.
In fact, he’s been lecturing me that I don’t blog with key words enough. My writings are what strike me. I’m writing for my peers. Indeed. [Read more…]
A man I’ve had the pleasure of meeting IRL a few times goes by name of Shane Rhyne, and he’s a former public relations executive who has gone comedy.
Shane tells me and us about his transition (yes, gents, he is having a mid-life crisis) from PR to comedy which to him is not exactly a flying leap. If you listen to the whole kit ‘n caboodle, you’ll hear a classic joke from Shane and it cracks me up because I laugh at everyone’s jokes.
Shane also shares about overcoming fears about the monsters that are no longer scary, what it’s like to move in with mom and dad, and how he makes it through his new daily grind. [Read more…]
Look at that headline for name dropping, eh? Well, you can’t exactly call me a butter–upper because Gini Dietrich happens to be a really good friend who has starred in my videos and I in hers.
Now that we have that out of the way, here’s what this blog post is about:
That word “messaging?” It’s been around a really long time, born in traditional marketing and public relations. And, you know what? It remains as important today as before, perhaps even more so.
Technology has disrupted how business markets to customers and how sales teams build relationships, too. It’s ever more critical to ensure your messaging is tight to inform your business story to everyone outside your company.
I am a message mapping master.
For 20 years, I have been standing in front of businesses of all sizes to help them fine tune messages to position the company with authority.
Not much has changed with the process I use to facilitate a message mapping session. What has changed is the clutter. Companies, solopreneurs, small firms, business units, sales teams, and corporations are struggling to deliver a clear and simple message. [Read more…]
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