soulati.com

Digital Marketing Strategy, PR and Messaging

Soulati-'TUDE!

The Apple, Google, Intel, Adobe Antitrust Conspiracy And PR

By

Credit: Mashable

Credit: Mashable

Google, Apple, Intel and Adobe Systems conspired in the biggest hiring antitrust case the U.S. legal system has ever seen. Please tell me you’ve heard the news. I’m still reeling from the true ramifications of what it means for our allegedly anti-monopolistic economy.

It feels like political parties ran roughshod over the electorate, or the monarchies of Great Britain and the Saudi Arabia launched a war. Alas, it’s merely four giant Fortune 10 publicly traded U.S. corporations named Apple, Google, Intel and Adobe Systems that conspired against their very own employees as if they were chattel.

The four leadership teams agreed behind closed doors the contents of which stayed hidden from 2005 to 2009 to a series of no-recruit agreements. Neither of them could recruit programmers from the other’s company. If they did, it was going to be war as stated by Steve Jobs to Sergey Brin, “If you hire a single one of these people, that means war,” extracted from Bloomberg Businessweek cover story May 5, 2014. [Read more…]

Blog Friday: @BryanKramer Of PureMatter With Substance

By

bryan-kramer-robert-scoble.jpg

Credit: PureMatter — Bryan Kramer With Robert Scoble

This is the inaugural post in a new Friday series called “Blog Friday.” Here, I explore bloggers who impress the crowd with high-quality content that pushes the envelope. I want to be impressed, and I want my readers to feel the same way. In addition to walking away with a “wow,” I’d like some learning to take place, too.

Bryan Kramer is CEO/President of Pure Matter in Silicon Valley. He writes a blog for brand marketers and anyone else who wants the pulse of the digital space. It’s via Bryan’s interview with Jeremiah Owyang recently that pushed my thinking into new heights about the crowd and the future of companies.

In his post that prompted this first-in-the-series, Bryan interviews Charlene Li, CEO of Altimeter Group where Jeremiah used to work. There’s no question you will absolutely learn many, many things about business, companies, vision for the future, and how you push yourself to lead.

PureMatter Blog

Here’s how PureMatter describes its blog on its site:

These days, marketing is constantly evolving, and our blog is intended to give you a fresh perspective on what’s important in its crazy landscape – social media trends, new and emerging media, mobile, digital, integrated marketing, creativity – to help brand marketers make sense of it all.

Do visit PureMatter’s blog and make it a point to watch Bryan’s videos with leading marketers and other influencers in the digital sector. There’s no doubt you’ll learn huge, and you can start with this interview here. https://www.purematter.com/blog/defining-social-business-with-jonathan-becher-cmo-at-sap/ After poking around the PureMatter site, this Substance interview with Bryan and Robert Scoble popped up. (If you don’t recognize the latter, please get out from under the rock!). This is the brilliance you can expect from PureMatter blogs; subscribe.

Bryan, thanks for leading; your content and Substance are appreciated!

The Happy Friday Series: My Happy Place

By

amusement-park.jpg

Soulati, Kings Island

When I was a little girl my father would gather us up on Friday nights to take us on a family car ride. When I’d ask where we were headed he tell me we were going to”jedbip” – a word of his own creation.

These rides were the highlight of the week, especially in the summer. The windows down, the cool breeze in my hair and WCAO out of Baltimore, MD with DJ Johnny Dark playing in the background.

I would sing along to every song. From the Spinners to Three Dog Night, I would just sing out my heart and my little brother, Robbie would cover his ears in horror.

Our trips to “jedbip” would take us to every inch of Maryland, the city lights of Dundalk and the smell of Fells Point. We’d pass the sailboats out on the Severn River near the Naval Academy.

Every trip ended the same, a trip to Tastee-Freeze for a chocolate/vanilla swirl soft serve ice cream cone. No trip was complete until you had your cone.

 

Family Memories

After all these years, I realized that we never did pass a town named “jedbip”.

However, now that I’m older, I have come to realize that “jedbip” was my happy place. It was those car rides with my family that I look back now fondly and remember as being some of the best times of my life.

There was so much freedom in those moments.

The memories my Dad created by gathering us in the car and taking off on those Friday nights. He didn’t have a destination in mind, no particular place to go; he just wanted his family to have a night together. To create memories for us to hold on to when the miles separated us when we were older.

To be able to go back in our minds to remember those rides to “jedbip” and smile about our happy place.

Jen-Olney.jpgAbout The Author

Jennifer Olney is the Founder #bealeader™ and CEO of . #bealeader™ is a virtual leadership community and multi-author blog dedicated to changing the game and making a difference in the lives of leaders of today and tomorrow by providing education and knowledge base sharing resources by connection leaders from around the world. Jennifer brings over 20 years of marketing and business development management working with organization from Maryland to Silicon Valley in the startup internet and technology space. You can contact Jennifer on @GingerConsult, LinkedIN and GooglePlus.

Enhanced by Zemanta