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  • So What is Message Mapping ?
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  • Hire Me
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Soulati-'TUDE!

First Blog Post: 15 Tips for New Bloggers

11/11/2012 By Jayme Soulati

Keeping up with my Sunday pattern of posting one from the archives, this post below was one of my very first written March 22, 2010. Upon reading it, I’m impressed this list still has merit nearly three years later…what tips might you add based on your own blogging journey? Lastly, how about publish your “First Blog Post?” (Still relevant and well written?)

From Soulati’-TUDE! Archives:

Now that I’m officially a blogger, it feels pretty cool. I’m eager to put all the back-end stuff behind me and concentrate on perfecting and building the network. Unfortunately, I need to dig deeper for the patience as it’s all part of the larger journey.

In spite of my short time here, there are tools a newbie blogger needs to stay the course. Let me suggest several based on direct experience in the first two weeks:

  1. Patience and Perseverance. Without high levels of patience, a new blogger cannot persevere.
  2. Tech Know-How. IT knowledge is not a necessity, although it’s a bonus. Some of the more daunting areas are installations, code, ftp, renaming files, creating databases on c-panel and so much more. When self-hosting a WordPress blog, be prepared to be frustrated.
  3. Know your limit. Hit a wall? Ask for help; hire the experts. I didn’t, but needed to. (I had hit my wall, but a guy on Twitter blew me off for a week, and it angered me so much I insisted on doing this myself.)
  4. Time. Blogging requires more time. Obstacles and snafus galore and solving each take precious hours. See number two.
  5. Listen at a higher level. When speaking with clients, colleagues, friends, peers, listen for the next blog topic. After any conversation, if something strikes you, jot down key words to trigger topics.
  6. Keep a notebook, folder. Keep the notes, posts, items you read in a manual notebook or desktop folder.
  7. Rip tear sheets. Familiar with this term? Public relations practitioners use it when one of our stories we’ve placed hits. Get oriented to tearing out stories and filing into an idea folder. I’m already tearing sheets from Advertising Age, BusinessWeek and the Wall Street Journal which offer an array of ideas.
  8. Follow and subscribe. No better way to get post ideas then to follow people on Twitter lists via or . Subscribe to blogs in a reader. That way when on the road, you can access posts galore and delete subscriptions not making the grade.
  9. Use a dictionary/thesaurus. There’s nothing like a good dictionary to help find the right word or look up a synonym. Each post I’ve written has required reference to the dictionary. I’m expecting a few grammar lessons along the way, too.
  10. Be aware. Being aware is more than just combing content for ideas. Curiosity is the first step towards greater awareness. Surf 10 minutes daily on Technorati and get a sense of topics, style, and popular bloggers’ content. With awareness comes relevance.
  11. Engage on Twitter. A blogger must have a Twitter account, but all tweeps don’t have a blog. Twitter is the first best marketing tool for a blog; it’s a built-in audience who already finds you credible enough to follow. Blog posts are first promoted on Twitter. Whether you include Facebook in this marketing scheme is up to how you use it (friends/family or mix of business).
  12. Be responsive. When you post, the objective is to get attention. The ultimate goal is to get comments and furthermore subscribers. Answer everyone with appreciation who takes time to jot a note.
  13. Queue the posts. It’s Sunday morning. I’ve written 3.5 posts. Am thrilled to have something in queue for the week. Find that quiet time to draft skeleton content. Come back to it and edit. Find support points from the Web to empower the message.
  14. Learn! Already after a solid week of blogging, I’m thrilled with learning opportunities. While I thought Twitter was wonderful, blogging beats it hands down. I now look at everything through the blogging glass…is this a good topic? Is it a trend? Where can I find the data to support this statement? Do I need to back up my opinions? Shall I link to that site? Should I self-promote the blog on another’s post? Does this content resonate? Who cares?
  15. Respect one another. Everyone is entitled to opinions. It’s what makes the blogosphere rich. Set a positive tone with the goal of garnering respect.

What might you add to the list, please?

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Filed Under: Blogging 101 Tagged With: Blog, Facebook, Online Communities, Social networking, Technorati, Twitter, Wall Street Journal, WordPress

Today: A Tradeshow From the Desk

05/20/2010 By Jayme Soulati

When I first saw the demo by American Lawyer Media (ALM) for Virtual Legal Tech , the free-to-anyone-attend-from-your-desk tradeshow, I was duly impressed.

Two exhibit halls staffed with live people in actual booths today, May 20, 2010 (the second live day this year), a networking lounge, resource center, and auditorium complete with live Webcasts and CLE credit await conference goers for a sum of $0.00 to attend. Be sure and listen to the 2 p.m. ET Webcast by Darryl Cross of LexisNexis and Kris Satkunas of Redwood Think Tank about Nurturing Clients (you can log in free by registering for the event today).

Marketers can lead gen galore with a list of those who downloaded articles, case studies, brochures, scheduled demos, and vied for prizes. Some 10,000 people are registered to attend today’s live show. The age of virtual is truly upon us. And, when you visit both auditoriums, the company of companies is impressive – LexisNexis, Los Angeles County Bar Association, IBM, Integreon, and many more.

This event is social networking at its finest. Staffers of booths can conduct a live meeting with video, email visitors to the booth using the technology’s email system, speak on a group chat, send a V-card to attendees along with an attachment for their virtual briefcase, and eveat Virtual Legal Tech Shown interact in the networking room.

Was told “security” is tight; if booth stalkers decide not to leave or are downloading all the goods like a spy, then all an exhibitor has to do is phone or email for help. The offender will be promptly banned electronically from the shindig.

Why am I so enamored of this affair today? I spent about 20 hours making one of these booths come alive. What tripped me up were the flash files required to launch the final step of the way. Everything else was done by yours truly. (Hey, whose mug is that over there?)

I’ll be inside the booth today, welcoming folks to partake and get acquainted with the portfolio of products by LexisNexis Business of Law Software Solutions – InterAction, Redwood Analytics, atVantage, Juris, Time Matters, and PCLaw.

If you promise not to stalk me, I’ll promise not to stalk you! Stop by and say hello. This is a perfect example of the blurring of public relations and the blending of marketing, public relations and social media, don’t you think?

Filed Under: Marketing Tagged With: blending PR, Social networking, virtual

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