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Soulati-'TUDE!

7 Speaking Tips You Never Heard Before

09/23/2013 By Jayme Soulati

Jayme Soulati holds her new book prior to presenting at New South Digital Marketing Conference

When you build a solid brand via a book or writing a professional blog consistently for a long time, something really #RockHot™  happens.

You get invited to speak and present in front of really cool people. When you’re really accomplished you get to keynote, like Jay Baer who’s traveling the country talking about his new book, .

I have been speaking a lot in the last few years using a variety of mediums:

  • Podcasting with my dear friend and colleague Jon Buscall right , and about a variety of topics mainly small business marketing, my first book and social media leadership.
  • E-learning classes to the University of Tennessee Executive MBA Leadership class featuring a headset and microphone speaking to others on headsets in listen-only mode.
  • To tiny classrooms at local colleges to assist the adjunct professors who teach in their spare time for peanuts.
  • To groups of my peers in workshops and day conferences (where I recently presented on Savvier Social Media Across the Marketing Blend in Louisville right here).

7 Tips About Speaking to Consider

  • Find the Friendly. If you get an opportunity to meet folks in advance prior to your presentation and you can build a quick connection, invite them to sit toward the front of the room. You must zero in on a friendly face when you present. All speakers need a nod of encouragement or a grin at a lame joke to keep the pace and delivery going smoothly.
  • Embrace the Hecklers. Not only are hecklers fearsome for speakers, they are necessary and should sit right in the front row. The last two times I presented to larger crowds, a row of hecklers sat right in front and they laughed where they were supposed to, interjected a question or answer and listened intently. There were a few wise cracks, too; all in the name of support and positivity. (Want to know who the best hecklers are?and
  • Use One Liners to Advantage. Invariably, the audience will shoot something out in response to a speaker’s statement. If it’s someone who has been controlling every presentation, go ahead and shoot something snarky in return IF that’s the tone of your presentation. It can go both ways, so be confident you can pull it off as a presenter.
  • Go Off Script to Connect. Seasoned presenters know their decks by heart and often they talk on the same topic so the content has become second nature. Because many people travel to many conferences and they often get a chance to hear you present more than once, be sure to freshen your content with something new from the audience. That natural connectivity is so important to an audience; especially when you’re listening intently and reincorporating instant commentary into your presentation.
  • Listen to Others’ Presentations. Prior to your session, unless you’re on first, listen to what all the speakers are saying. Better yet, listen to the questions from the audience. You can insert these comments and subjects into your presentation at the last minute. It makes what you’re saying relevant and drills home a more personalized presentation.
  • Insert Tweets. Get the time of your presentation. Get the hashtag for the event. Write tweets and schedule them DURING your presentation so when the audience is ready to tweet something, they will be impressed that you already prepared tweets for them to retweet. (I did this for a recent presentation, and the tweets in response were complimentary.)
  • Put an Ad in the Deck. I invited Trackur to send me an advertisement for my presentation deck, and I built in a segue to that ad. There was a discount for this social media listening tool for attendees, and the ad remains in my deck posted on SlideShare. Smart, eh?

What say you?

Filed Under: Marketing Tagged With: Louisville IABC, podcasting, presentations, SlideShare, Social Media, speaking, speaking tips, Trackur, Youtility

Thank You Louisville Plus Savvier Social Media SlideShare

09/11/2013 By Jayme Soulati

Jayme-Soulati-presenting.jpgThe hospitality of the Louisville IABC chapter and the Louisville Digital Association knows no bounds.

At its 5th Marketing Summit, where I presented, the day was packed with a breadth of topics and the widest array of speakers I’ve seen at a day conference.

Jason Falls, Mr. Social Media Explorer and Café Press, was emcee and earns credit for pulling in presenters the likes of:

  • Gini Dietrich speaking on Marketing in the Round from Chicago
  • Heather Whaling, Geben Communication, sharing PR on the bleeding edge and she’s rockin’ it from Columbus, Ohio
  • David Knox, CMO of Rock Fish and with the Brandery, Cincinnati, Ohio
  • Jayme Soulati, on Savvier Social Media Across the Marketing Blend, from Dayton, Ohio
  • David Coomer who shared his campaign called Beardvertising (pretty funny)

And others from the region who spoke from public utilities, about retargeting campaigns and more.

Savvier Social Media

Although I whined for four weeks that Jason assigned me the toughest topic – how social media integrates across all the marketing disciplines, the presentation rocked, and it was probably due to the fact that I had a row of hecklers (ahem, Gini Dietrich, Heather Whaling and Deborah) in the front row (not to mention my new laser pointer which reached all the way to the back of the room and spotlighted people who were too engrossed in their devices).

Thanks to Fashionbi, the Milan startup covering global fashion brands, for #RockHot analytics for my deck.

Thanks for Trackur for agreeing to “sponsor” my presentation with the first-ever advertisement in a PowerPoint deck.

Thanks to J. Crew for being the crux of the presentation with a case study on its very savvy social media, although they didn’t know it.

Thanks to the audience for letting me entertain while provoking the main goal – think differently about social media.

Find My Deck On SlideShare

This is my first official upload of a SlideShare deck. I’ve always shied away from sharing my prezzies.

To my surprise and utter delight, there are already 128 views in less than 24 hours. #RockHot!

What’s interesting is that a deck can have the best pictures, but it’s truly all in the delivery.

Related articles
  • Speaking And Presenting Are Brand Builders
  • Ad Agencies Love LinkedIn But Not SlideShare
  • 3 Keys to Repurposing Content on SlideShare
  • How To Create The Perfect SlideShare Profile
  • The Branding Marathon: How to Use the Web to Grow Your Business
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Filed Under: Social Media Tagged With: Gini Dietrich, J.Crew, Jason Falls, Louisville, Louisville IABC, SlideShare, Social Media, Trackur

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