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Social Media Presents 50 Shades of Wiser

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Happy Thanksgiving! 65 w dandelions growing! W...

Happy Thanksgiving! 65 w dandelions growing! WTH? via soulati

Social media has not only leveled the playing field for small businesses, it’s enabled professionals of all ages to compete.

If you’re not learning, you’re dead.

The opportunity social media presents for learning is so vast that anyone, regardless of age, who has gumption, passion, and energy can compete with youngsters in a highly successful way. More and more, avatars with gray hair are populating Twitter. I’m making an assumption they are aging gracefully and wiser as a result of social media.

Someone on a Google+ Community posted a suggestion that we should petition Advertising Age for a Top 50 Over 50 instead of the customary Top 40 Under 40 feature. (I concur.)

What prompted this whole post is a short email from a woman I never met or spoke with. She mentioned she was 50+ and was feeling the light dimming on her career path because she was a former print graphics artist. She had little enthusiasm for PowerPoint graphics nor did she know where the road ahead would lead.

…which got me really thinking, and that’s always dangerous.

Mastering what social marketing presents for anyone in the at-large field of marketing communications would take a lifetime and then some. So, instead of saying you’re all washed up at 50, why not re-invent and re-invigorate and get excited about the learnings available for the plucking?

How I’m Reinventing 

I’ve just signed on with Hubspot. Don’t you say a word, internet marketers and digital marketers and SEO folks; I’ve heard enough about your negatives about their poor technology. (I concur, and it’s terribly out of my control.)

I plunked down the money because I know myself. I know that I need to go large to ensure I do what’s required — the lessons, landing pages, website tweaks, buttons, and etc. to make the leads pour in and put my website to work.

It’s called inbound marketing or digital marketing, and it’s an area I’m investing in. Everyone who’s been a loyal member of this community knows I’ve written willy-nilly for three years on this blog. I’ve not needed to care about analytics and blogging ROI. Life has changed, and that’s prompted engagement in a whole different way.

I’m jazzed, nervous, worried, and 100 percent vested in making this thing go and grow. I’m greeting a side of marketing I’ve been circumnavigating.

With each accomplishment, I feel bolstered with energy and excitement about what the future may bring. When I get my first genuine lead in my dashboard I’ll rejoice; when I get my first slice of new revenue, I’ll celebrate and know I’ve made the right choice.

When you hit 50 as a professional, your career is not over; in fact, it’s just beginning. How many companies would relish hiring a mature practitioner at the leading edge of social marketing to guide them strategically?

Fighting Cherry Pits

With that said any of you who thinks life is a bowl full of cherry pits right now (no matter how old you are):

1. You have to find the strength from within and want it.

2. Set your goals and aim high.

3. Take little steps and do it right; earn confidence.

4. Consider obstacles a challenge; find a solution around them.

5. Align with a solid, excellent core team of IT folks.

6. Grow your business by investing when that decision is right for you; you’ll know.

7. Rejoice in each accomplishment, but do celebrate.

If you have any tips you can add about how you feel about getting wiser each year, let me know…this is a topic we may be revisiting soon!

 

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The Happy Friday Series: Power Of A Smile

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Smile fasdfdsfoiueire

Smile fasdfdsfoiueire (Photo credit: Wikipedia)

Thrilled to launch our first in The Happy Friday Series post kick off with none other than Peg Fitzpatrick, the most smilingist 12 Moster, blogger, Facebooker, and Twitter peep I have the privilege of knowing. You hang around her and there’s nothing you can do but smile; she imbues positive. See what I mean?

Peggy Fitzpatrick Says:

Which came first the smile or the positive attitude? Did you know that it can go either way? If you’re feeling stressed putting on a smile can actually reduce your heart rate and some studies also suggest that “smiling could reduce levels of cortisol, a stress-related hormone.” (from Simply Smiling link below) This is a case where “fake it ‘til you make it” is relevant.

“Lots of smiling can actually make you healthier. Smiling can help reduce the level of stress-enhancing hormones like cortisol, adrenaline, and dopamine; increase the level of mood-enhancing hormones like endorphin; and reduce overall blood pressure.” –Ron Gutman

TED Talk Ron Gutman – The Hidden Power of Smiling

The best thing about a smile is that if you share one with someone else, it almost always comes back to you.  When someone smiles at you, your mind makes subtle judgments: they are happy, they like me, they are confident, and things along these lines. Take the opportunity to  make a positive impression on others.

“If you want to make a good first impression, smile at people. What does it cost to smile? Nothing. What does it cost not to smile? Everything, if not smiling prevents you from enchanting people.”
? Guy Kawasaki from Enchantment: The Art of Changing Hearts, Minds and Actions

“Children smile almost 400 times per day.” This explains why people love to spend time at the park or other places where children run free. Smiling, laughing, and having fun come naturally to children and they look for ways to enhance or repeat things that they enjoy. Sure, kids have much less stress than adults but I defy you not to smile if you go to the park and get on the swing set. It’s still fun but it also probably brings back happy memories of recess and playing with your friends.

Three things that you can do today to bring a smile to your face:

  1. Watch something positive like Jessica’s Daily Affirmation.
  2. Listen to happy music, I wrote an article called 12 Most Must-Be Happy Songs  if you need some suggestions
  3. Smile at someone else

So, there you have it, many reasons why you should and can have a smile on your face.  What are your favorite ways to make someone else smile?

Resources:

Simply Smiling can Actually Reduce Stress via Smithsonian.com

 

 

 

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Responsive Design Primer For Bloggers

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Pleased today to welcome and She is a most amazing member of this community and our Bloggers Unite! Google+ community, may I say, who has a thirst for learning I rarely see. Please welcome her and her writings with a warm hello in comments with your input and questions.

wordpressSUSAN SILVER SAYS:

, also called mobile design, is a must for anyone with a website or blog. I am on this band wagon and have been slowly teaching myself some skills over the past year. Like many freelancers, the idea of hiring a designer is not in my budget at the moment. That is why I want to share a primer for others wanting to take the DIY approach.

I’ll start by explaining some of the terms you are likely to encounter and then give you some resources for further research.

Responsive Design Vocabulary

HTML5 – HTML is the structural foundation for a website or blog. It is the deeply embedded code that tells a browser how to render a document. HTML5 adds more ways to display content on various devices with native video and audio options.

CSS3 – CSS stands for cascading style sheets. We can make all sorts of changes to the superficial aspects of our website without having to change any of the structure. It’s just like painting the walls of your home. The only thing that changes is what is on the outside. You don’t have to touch the wires or insulation. CSS3 adds new rules for how these sheets behave.

Responsive or Fluid Grids– Responsive grids are generated by CSS code. They are what make responsive design possible. The designer creates rules for how “boxes” on the screen should behave on different devices. When you change the browser window size these boxes will move their position or disappear dynamically.

Jquery Plugin- These plugins are not like WordPress plugins. They have this name because they can be added plug-in-play style to a design. In general, you upload a java script file (.js) into a directory. You then insert a line of code into your designs that calls on that script and runs it.

Icon Font– Icon fonts are very useful for responsive design. This is because they are not image files. To make an image responsive requires a lot of work. With an icon font you can treat what would have been an image the same way as text, which is much easier to manipulate. is a great example of what you can do.

Framework or Boilerplate – There are a slew of these roaming around. They have names like “”, “” and “” (to name the most popular). There are also a few that are only responsive grids like “”. These are skeletons that you can build on that are prepped for responsive design. It takes the hassle out of starting new projects.

Starting with Responsive Design

Well, you probably are not feeling too pleased right now with the idea of doing something yourself. Many of these terms might be new. I won’t lie to you, I was pretty scared myself when I started.

The first thing I did on my journey was to start following the top design blogs. I listened to the discussions that developers were having about using HTML5 and CSS3. In these arguments it became clear what was really important to know and what was over my head.

Use these links to start your journey learning design and development.

  • – Weekly Roundup of Design Resources

 

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Please Say Thank You In Business

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thank-youSaying thanks is so simple. Why doesn’t it happen more often? Are brands and people too busy? Or, do they just plain old forget they asked for something?

As a public relations practitioner with a media relations core, my job was pitching media every day for eight hours straight in Chicago’s agencies. I don’t recall if I thanked the reporters for running my story back in the day; but I sure as heck do it now.

When someone works in earnest to reach a reporter and speak upwards of 3-4 times to get a story to run, there’s a bit of professional ‘raderie going on. A relationship gets launched, and someone is asking the other for a major consideration.

If that work is rewarded, it would seem obvious a “thank you” is in order. A simple email would suffice, right?

Last fall a very personable PR woman connected with me about her client’s book. She pitched me the story, sent me a book, and I delayed writing a post on it. With little time to read much around the holidays, I forced myself to dive in gladly as the book was worth the read.

A blog post ensued and another reference followed with tweets and likes, and posts throughout the interwebz. What was the result? The author said, “You’re too kind” on a Google+ post and the PR person is nowhere to be found; no acknowledgment.

I’m not a reporter; I’m a professional blogger with a large community. As a result of that blog post, I helped push sales of that book; probably 10 I can tap from my community alone. In this day of oodles of books and budding authors, I’d say 10 is decent.

I wrote awhile ago about thanking Twitter followers for RTs, something I did up until I joined 25 tribes on Triberr. I couldn’t take the hour a day it would take to thank folks, and that always makes me cringe. When you’re trying to build community, it’s so helpful to acknowledge those who give.

This isn’t a whine or rant.

This is a reminder to everyone in business that the words “thank you” are not overdone, unexpected or unwanted.

Please say thank you in business. It’s more than just common courtesy; it’s the stuff relationships are made of.

My Sincere Thanks

And, with that said, I owe deep gratitude to several business partners who assisted and continue to assist on my nightmare tech journeys:

  • Heather Solos, community manager with Feedblitz, has been a savior helping me rectify Feedblitz issues with my site. Did I bring those issues onto myself? Yep, most likely; that didn’t stop her from sorting through my issues and getting me up and running. Thank you, Heather.
  • Ginny Soskey, is a doll (she looks like one, too), with Shareaholic. I’m using Shareaholic sharing toolbar on this blog and site. I’ve tried many, and each has issues. I’m in love with this tool for bloggers, and the options and variety of sharing features is amazing. They’re getting bigger by the day, but that didn’t stop Ginny from helping me immediately when my share bar went awry. She was on it, learning how to troubleshoot while sending me screen shares and tips on what to fix over here. (Turns out it was Chrome cache; a problem as I had no idea we need to clean our cache on a consistent basis otherwise funky things happen.)
  • Adrianne Mayshar of HubSpot is a gem. She’s been riding herd as lead cowboy (isn’t that word like actor…you don’t need to say cowgirl?) through a serious set of integration issues I’m having and continue to have. I appreciate her customer service and that of senior support tech Victoria.
  • Scott Quillin, of New England Multimedia, has given undying and relentless support and encouragement as well as ears, eyes and dedication to my tech needs. Not only has he designed this site for me, he has become my IT liaison to help free me from the confines of tech nasty. I cannot say enough good about this man and his client service; astonishing.

I thank them; I thank my readers and this community. I thank you. I appreciate deeply.

 

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Brand Engagement And Organic Twitter Followers

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twitter logo map 09

twitter logo map 09 (Photo credit: The Next Web)

This needs to be said — LOUDLY. Each of my nearing 4,600 Twitter followers is organic; are yours?

Twitter sued five companies in April 2012 that sell followers on e-Bay and elsewhere for increasing exponentially and untruthfully the numbers of followers a peep has. If you’re at all interested, the defense is being represented by an Above The Law columnist. I follow this e-zine, and if the columnists are as adept writing editorial as they are in the courtroom, uhmm, Twitter needs to watch its back. (The companies responded within the last week; my, my, the judicial system takes forever.)

Oprah has 14.5 million; Barack Obama has 21 million; Justin Bieber has 29 million followers. Wasn’t Ashton Kutcher the first celebrity to get 1 million followers back in the day?  Celebrity is the operative word; makes sense.

When I say my followers are organic it means this:

  • I follow people who follow me first.
  • I have never gone rogue to gain high numbers of followers, and many do this with Twitter apps like TweetAdder and TweetBuddy.
  • Having oodles of followers is challenging to manage my stream; when I see content that makes no sense to my topics of preference (like sales junk), I clean out.
  • After four years on Twitter 24/7, I ought to have 10,000 followers by now, right? Perhaps. It’s all in accordance with how you manage your brand in business and how huge you want to get with that extra attention.

Brands And Twitter

That’s a great point (if I say so myself)…should brands get the highest number of Twitter followers possible?

 

Think about what that looks like to a community, follower, prospect, or customer.

When a brand engages in higher numbers, the first impression is akin to a high Klout score. It’s all about influence. That brand seems to be influential and more followers will come on board.

It’s totally up to the brand how they use that opportunity, though. As I mentioned in my post here about my analysis about Harry and David’s Twitter stream — does your business engage in social media or is it a social business?

Think hard about how you, your brand, your company, and organization use Twitter. This channel is a force to be reckoned with as long as you know what you’re doing — posting, engaging, growing, and being fulfilled with success you measure buoyed by metrics you deem apropos.

 

 

 

 

 

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