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Soulati-'TUDE!

The Happy Friday Series: Tunes Of Time

05/17/2013 By Jayme Soulati

What’s a great way to relax and turn off the brain after a long work week? I’ve been known to find some fun things posted online that teach me something, but not work-related.

#1. Watch and listen to this video, and, if you’re old enough, take a trip back in time. (If you aren’t old enough, imagine your parents or grandparents). We’re walking into Montgomery Ward, Wolf and Dessaur, Hills, Gimbles or any number of department stores around the country. You’re making your way through clothes, shoes and cameras on the way to the snack bar or soda fountain, and this music is playing in the background.


You’re familiar with services like Muzak (just purchased by Mood) which now offer a variety of formats to businesses via satellite. From the ’30s through the ’80s, many stores played music from Seeburg jukeboxes. Seeburg jukeboxes rotated through records that ran at 16 r.p.m. There were versions for both in-store and industrial uses, to keep customers and factory workers awake and on the job. Many people still collect and restore these devices. We may think some of the versions of pop songs are horrible, or, we might decide we actually like them!

#2. You’ve no doubt heard songs in languages other than English and maybe even tried to sing along without really knowing the words, let alone what they mean. Here’s how it sounded when a South American band sang the 1960s Kinks hit “A Well Respected Man” on an Argentine version of “American Bandstand.” Making the lyrics sound as close as possible to the English ones without actually knowing them, the teens in the audience loved it!

#3 I lived briefly in Quincy, a few blocks from the Mississippi River in Western Illinois. I commuted to work at a radio station in Hannibal, MO. One day in March the Illinois state offices and schools were closed for a holiday I had never heard of called . What I didn’t know is that there’s a pop song commemorating the occasion. Who’d have thunk?

#4. You know the familiar beginning to “I Love Lucy” the classic TV show that has been running in syndication for decades. What I learned on YouTube was that the original audiences saw a different open, with Lucy and Desi as cartoon characters, and you’d see Lucy and Desi promoting Phillip Morris cigarettes in the open and even in the body of the show as part of the script. Of course, there was the famous Phillip Morris bellboy. I’m not one to try to reach almost 60 years back in time to try to apply 2013 standards about smoking to a 1950s TV show, but I did find this information interesting. If you’ve researched 1950s and 1960s television, you know that even The Flintstones smoked. Incidentally, Desi and Lucy made sure their production company owned the filmed versions of the show and invented the rerun. Embed is disabled with this video but you can watch it here:  https://youtu.be/WrvHYUXo–o?t=11s

#5. What if you had a band in West Palm Beach, Florida, during the height of Beatlemania? Why, you’d reinvent yourselves as The American Beetles and tour South America! That’s exactly what this band did, scoring hit records and TV appearances all over Latin America.  Some very rare recordings are on YouTube, some as The Razor’s Edge.

So there you have it. Need something to do on a rainy day? Just look up useless, but fun, things on YouTube.

About The Author

Brad Lovett is a radio personality and behind-the-scenes wearer of many hats in the broadcast world of Knoxville, Tenn. He is accessible on his and via and Facebook where he’s most likely lurking and popping in with supportive comments.

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Filed Under: Happy Friday Series Tagged With: A Well Respected Man, Casimir Pulaski Day, Knoxville Radio, Television, Twitter, YouTube

Twitter Hoax Spirals Markets

04/24/2013 By Jayme Soulati

Hackers got into an Associated Press Twitter account on April 23, 2013 and erroneously tweeted that two bombs in the White House had injured President Obama.

Image representing Twitter as depicted in Crun...

Image via CrunchBase

Stocks took an immediate downward spiral, “erasing $200 billion of value from U.S. stock markets Tuesday, underscoring the vulnerability of financial markets to computerized trading programs that buy and sell shares without human intervention,” according to today’s Wall Street Journal front page.

In the rest of the article, the alleged responsible party is the Syrian Electronic Army, a group backing Syrian President Assad. The group has apparently hacked into other national media in the U.S. and tagged websites.

The electronic software that deciphers tweets to influence trading are programmed to detect “bomb, hacked, blowing up” and other key words that indicate a disaster or lack thereof.

But, the facts remain; this incident took place over two minutes and U.S. markets were affected, although they nearly recovered the loss at the close of trading.

The Influence of Twitter

Let’s digest this story a moment. I’ll wait.

Were you astonished that a mere tweet could affect the financial markets of the U.S. with extension into global trading? Two minutes is not long, but apparently it is for traders.

At some brokerages, the humans (not the computer programs) with cognitive ability to monitor news feeds to corroborate a White House explosion, mentioned to traders, “careful, these Twitter ” and no phone calls were made to clients. Smart.

Luckily, the Associated Press took swift action to tweet retractions and hacked posts so everyone knew; however, the damage was done. Cyber-terrorism at its finest.

Analyze Your Twitter Account

  • How’s your password? When has it been changed?
  • Who has access to your corporate or company account?
  • Do agencies or third parties have your passwords?
  • What are they permitted to say?
  • Does the C-Suite monitor the Twitter stream to ensure content passes muster?
  • Who monitors the stream all day long?
  • What if your company didn’t monitor all day and your account was hacked, how long would it take for you to catch an erroneous tweet?

The likelihood of hackers caring about a small company account on Twitter is probably low; but stranger things have happened.Twitter has become a channel of influence; it’s no longer “I’m having steak for dinner tonight.” Pay attention, People; we’re in an era where our owned messages are sometimes not ours.

 

 

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Filed Under: Public Relations Tagged With: Associated Press, financial trading, hoax, Twitter, United States, Wall Street Journal, White House

Social Media Conferences: Go, Gather, Gab, Gush

04/23/2013 By Jayme Soulati

This is a short and simple shout out to all you social media peeps sitting at home or in the cube with lack of energy.

I encourage you to register right now for the New South Digital Marketing Conference.

This shindig takes place May 17, 2013 in Myrtle Beach, SC, and presenters the likes of Jay Baer (that guy gets around, doesn’t he?)  and…you better watch the video to see who else is speaking!

On a final note, social media conferences are #RockHot…you have to attend 1-2 annually to get the mojo up and at ’em!

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Filed Under: Blogging 101, Social Media Tagged With: Business, Facebook, Internet Marketing, Jay Baer, Marketing and Advertising, Social Media, Twitter, United States

Soulati Media On The Street: Social Customer Service with @AdamToporek

04/16/2013 By Jayme Soulati

Soulati Media On The Street comes to you “live” (it was live then) with Adam Toporek, owner/blogger of CustomersThatStick.com. Adam has been featured in this series before from Social Slam 2012, and it’s been exciting watching his progress the last year with his social customer service blog.

Adam now has an e-book you can get free if you sign up for his newsletter, and he comes from the world of franchising (I admire anyone who works in that sector).

See what’s up with Adam from Social Slam 2013!

 

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Filed Under: On The Street Tagged With: Business, customer service, Education and Training, FourSquare, Public Relations, Social Media, Twitter, YouTube

Brand Gamification Is Hot Trend in Social Marketing

04/15/2013 By Jayme Soulati

enterprise-gamification-chart

Credit: ZDNet.com

Whether the term gamification connotes negativity or it’s just a word taken direct from the video game industry to entice, the trend is pulsing through social customer service, location-based marketing, and social marketing.

You need to begin now to view gamification as something that inspires, incents and motivates customers, employees, prospects, and others who engage with your brand in a variety of ways, on mobile platforms, in-person, via phone, or other.

At the core of gamification is a study in human behavior.

There is a burgeoning and nascent industry around the psychology of human connectivity which also stems from how we’re wired to compete.

About Klout

Several years ago, Klout hit the social stage, and many pioneer users were up because the platform was assigning scores on “influencers” based on the number of tweets and +K awarded on a variety of irrelevant topics and levels of engagement. Was that really influence or was it selective tallying of whose on Twitter longer than most?

Flash forward. After many closed their Klout accounts in public protest, I just received last week my first Klout Perk — a free Sony Walkman. My Klout hovers around 60, and I can influence that score by three points sitting at Social Slam and tweeting and Facebooking and Instagramming all day in conference. Is a Klout perk bribery or good marketing? It’s probably good old gamification — incentivizing Klout users to tout, share, post, feel good, and compete, while sharing the good news in a blog post that a free Sony Walkman just arrived. (Yes, I felt compelled to write about that; it’s a high-quality product and I paid nada.)

About Foursquare

Meanwhile, earning badges and becoming the mayor on Foursquare drives my competitive streak. While recently on spring break driving 2,500 miles, I was the leading scorer among my Foursquare friends until someone in the UK racked up 1,000 points literally overnight. My 11-year-old kidlet and I were not happy; so I tried to unfriend that guy to no avail. We knew he gamed the system and cheated while I diligently checked in at each Hilton hotel to earn 50 points in the Hilton Honors program.

With these two examples from one person, multiply that by Pi. I’m not even a gamer; I’m in a much older demographic, and I hardly engage with the platforms that would allow me to compete at a furious pace.

What Gamification Means To Marketers

Website magazine’s May 2013 issue has a short piece by Evan Hamilton, head of community for UserVoice, on this topic. He references Zappos, Wired magazine, and Gartner’s prediction that 50% of brands will gamify by 2015 and 70% of the largest organizations will have at least one gamification app.

What he also writes is of interest:

“Gamification is not about creating motivation, it’s about reminding people of their inspiration.”

Think about that a moment…

Hamilton says…”If you’re trying to get your users more engaged, take a deep look into what inspires them. Then try building in gamification that evokes that inspiration and reminds them of why they’re doing what they’re doing.”

Social customer service is an area ripe for gamification. The frontline ambassadors need to realize that their motivation is not about earning a badge for the most calls completed; rather, motivation needs to be satisfied customers.

I find the psychology of human behavior behind gamification fascinating. As marketers, we need to delve into the crux of customers’ competitive nature and their need to be acknowledged. Blend that core element into product marketing, customer service, and mobility programs and platforms to motivate response via winning beyond just earning a badge or free dessert.

By Jayme Soulati

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Filed Under: Customer Service, Marketing Tagged With: customer service, Evan Hamilton, Facebook, Gamification, Klout, marketing, social marketing, Sony Walkman, Twitter, UserVoice

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