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Soulati-'TUDE!

Monday Meanderings

08/29/2011 By Jayme Soulati

I need to get this gobbledy gook out of my gray matter and on to yours for insightful comments. So much to take in in this changing world in which we live (how’s that for four “ins” in one sentence?).

1. Florida recently passed a law that requires mandatory drug testing for welfare recipients. Would that be a liberal or conservative approach to ensuring taxpayer dollars are being put to appropriate use and that people getting aid from states are drug free? Who cares? In this country today (U.S.) everyone is labeled for their stance on one side of the aisle or another offshoot. Can we please begin being logical instead of political?

    2. Prices are skyrocketing for durable goods and consumables. I’ve begun my own cost consciousness in the area of foodstuffs. I’m speaking with moms in the dairy section as I see them buying the store brand of yogurt, for example. When she tells me her kids snarf it up, I put back the more pricey Dannon and Yoplait brands and opt for the Kroger brand. I’ve already made the switch to Kroger bagels — six for $1.89 versus the Thomas or Sara Lee brands — 6 for $3.98. Really? My kid can eat Kroger bagels.

    3. Warren Buffett recently bailed out (if that’s possible) Bank of America with a major cash infusion to the tune of $5 billion. Is he aware of something we’re not? Should investors flock to the big banks that are drowning in mortgage crises, etc., and buy their stock? What does Buffett, head of Berkshire Hathaway, know as hit sits on top of the world with boatloads of cash?

    4. My kidlet just put $100 cash into her savings account, and then I got the bank statement. She’s collecting .01 percent on that money. It’s not even worth it, but where else should her money be saved? Where should all of our savings be saved? It’s a terrible conundrum; I’ve decided to reduce debt rather than sock money into my portfolio this year. Let the market play with what it already has of mine, and I’ll be saving money by reducing the inexcusable finance charges on credit.

    5. As China’s economy becomes more prosperous and its citizens become more oriented to material goods (and it’s happening), my opinion is that U.S. business will begin to pay more money to produce outsourced goods manufactured in China. When that happens, the economies of scale will not be as profitable. U.S. companies will want to manufacture again at home, but guess what? They can’t! Our manufacturing infrastructure is gone — outsourced and off shored. Can the U.S. ramp up again to be “made in America?”

    6. Remember that blog post I wrote last week about buying a vacuum cleaner? I did a social media search for manufacturers of sweepers and could only find Miele USA, a German manufacturer, on Twitter. In the comments section, I “took heat” from two independent resellers in local markets, and one suggested I buy local and support family-owned businesses. Someone on Facebook also suggested that. So, I went to the local indie reseller in the hopes of buying that Miele brand I’d never heard of. Instead, I was sold a Riccar — a U.S.-manufactured top-of-the-line vacuum no one has ever heard of. There is no advertising, social media, or marketing campaign to push the Riccar brand. It’s strictly sold by independent retailers, and “the money is spent on the product.” The salesman told me he services Dyson the most (every day), and Miele is not as strong in quality as they used to be because they off-shored manufacturing.

    7. In this week’s BusinessWeek (I know, it’s Bloomberg BusinessWeek), there is a graph “Graphing the Recession’s Impact” suggesting the “latest recession resulted in more lost jobs and output than any recession in the last 50 years…no other post-war recession has been as severe.” I’m not an economist, but can we please stop comparing the 2010 decade to 50 years ago, or even 10 years ago? We’re now in a global economy; no one has seen this type of teeter-tauter on the world stage ever — so, can we please start graphing this bunk based on today instead of yesterday?

    8. Also in BusinessWeek this week, a frightening headline, “The Slow Disappearance of the American Working Man.” Apparently, only 81 percent of men ages 25-54-years-old held jobs in July 2011. Ouch. Could part of this slide be affected by #5 here?

    9. And, lastly, we’ve seen the end of an era. I commend, applaud, admire, and wish peace upon Steve Jobs — the man who brought Apple into the limelight among the world’s consumers. Congratulations, Mr. Jobs; you are a revered and respected innovator. Thank you.

      Whew…what musings are clogging up your brain cells? Please share and comment to any of the above!

      (Image: MistyWisp.com)

      Filed Under: Business, Thinking Tagged With: China, recession, Vacuum, Warren Buffett

      C-to-B Marketing & Social Media Tips to Buy Vacuum

      08/16/2011 By Jayme Soulati

      I thought myself very clever over at Queen D’s blog yesterday where she had crowd sourced whether to buy an iPhone 4 of wait for 5 and all we spoke about was the iPad2. I shared in comments I was going to implement a little C-to-B marketing to crowd source and social media my need for a new vacuum.

      You know how I love to coin words; I went to look and saw two previous mentions of C-to-B marketing (yet it’s not a trendy term). And, so, this effort is to replace my 10-year-old Kenmore canister which finally burned its motor (great hardworking machine).

      I’m researching as a consumer using other consumers and asking businesses for their recommendations. I’m using social media only as my due diligence channel, and trying to avoid websites in the beginning. So, to recap, the purchase decision includes a consumer-to-business strategy, a consumer-to-consumer strategy, identifying Facebook pages and Twitter accounts for vacuum products, while absorbing word-of-mouth-tips from total strangers. (This is more fun than buying a car last year.)

      My Expectation

      • Want direct interaction with a vacuum manufacturer to give me its sales spiel.
      • Want consumer recommendations for what they’re using today and why they’re happy with product.
      • Want to see social media engagement with the products I’m researching.

      The Research

      Step 1: Crowd Source

      Twitter. I posted a question on two Twitter accounts about brand, quality, price, and longevity. The tweeps responded well – six votes for Dyson,  two for Kirby and thumbs down for Hoover and Eureka.

      I looked for Twitter accounts for Dyson, Hoover, Kirby, and Miele, a German brand. Only @MieleUSA has a Twitter account! I posed a question this evening (“why should I buy”), and may not get a response as it’s after business hours.

      Facebook

      ** I posted a question to my personal and business pages. On the personal page, I got 7 replies (mostly for Dyson) and one response on the business page. People are loving the Dyson Animal. One peep said she loves her Miele (and I’d never heard of that German brand before!).

      ** I did a search for company Facebook pages for Kirby, Hoover, Dyson, and Miele USA. I found nothing!!

      Google+

      ** I posted a question to all circles on this channel. I got back a glowing recommendation for Miele with a link to its site and a second comment that this peep has had a Miele for 10 years and loves it for its great quality and high-end manufacturing.

      Websites

      ** I finally succumbed to one website review with all the vacuums in one place. I learned that upright vacuums are perfect for wall-to-wall carpeting while canister vacuums are best for hardwood floors, ceilings, walls, stairs, and furniture.  (I didn’t know that.)

      Conclusions

      ** Crowd sourcing in advance of a purchase decision is the way to go for something as expensive as a vacuum. I learned I’m going to spend $300 to $500 to get a high-quality machine that lasts 10 years or I’ll suffer like one peep did with three less-than-quality models (Hoover and Eureka) in five years.

      ** The vacuum product makers are absolutely nowhere on social media! This is astonishing to me! There is ample opportunity for companies to engage with consumers on Facebook, especially, with something that is a staple for every household in the world. Where are the marketing departments? Where is the PR team to advise these companies they ought to engage with consumers?

      ** I learned enough from consumer-to-consumer marketing within two hours to direct my buy decision. I also got sound advice about using coupons at Bed, Bath & Beyond and shopping online (after I went to a physical store to touch and feel the product).

      I’m disappointed with the businesses; appreciative of those peeps who took their time to provide opinions and point me to the store.  (Any last-minute recommendations before I shop?)

      Filed Under: Marketing Tagged With: C-to-B Marketing, Vacuum

      ALT="Jayme Soulati"

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