Yesterday, I verbally connected to a Twitter follower with whom I’ve been exchanging a few tweets and blog comments for several weeks. How he connected with me, however, was to chide my slamming of another’s ignorance suggesting I should focus more on the positive.

At the time, I was unclear what his tweet implied and filed it away to digest further.  When he again suggested something similar, I hit his Web site to track a phone number and dialed.

David Bookout, owner of Effetti, Inc., is a business coach (at least one of the hats he wears is such). Not ever having the privilege of such a thing (business coaching) I listened closely (and if you’ve been listening to me, you’ll recall blogging enhances listening).

David suggested:

• Energy is wasted when lamenting ignorance. Rather than chide people for not understanding public relations, for example, I ought to focus on the power of positives and communicate how public relations contributes and how I make a difference and deliver value to clients as a public relations practitioner.

Indeed.

• In addition, David commented about the length of  my blog posts (as I referenced on Twitter “this blog is killing me”) and perhaps I provide a “read more” link to full stories others are writing (sort of like an aggregator of content with a sexy intro, or some such).

Wondering how that would work as I’m really enjoying the writing and quest for topical content?

As I keep this chat with David top of mind, I will be reminded of the power of positive, the opportunity I have to share my passion for public relations and back up my commitment to prove Public Relations Drives Marketing, and to possibly consider shorter blog posts (how’s this for starters?).