Am doing a bit of cross pollination and promotion today with The SMB Collective blog where I wrote today’s article, “SMB Twitter Insights.” It’s relevant because there is where I culminate the incredible week with the two blog posts right here that got published on Social Media Today.

(If you’re unaware of this community bloggers’ portal for marketing, PR and social media pros, please register and engage.)

If you’re reading here, you’re aware I engaged with David Meerman Scott this week about his 50,000 Twitter followers and suggested why no one needs to reach those heights. In a nutshell, engagement becomes one-way — outbound versus two-way — back and forth.

A series of comments resulted in the second post here called How Do You Twitter Your Business which shares David’s response and Michelle Quillin’s approach as a small-to-medium business owner at New England Multimedia.

So, for the kicker and so you don’t really need to read all these links, Anthony Miyazaki, who is associate professor of marketing at Florida International University, provides some fabulous insight about why/how/when and what for about Twitter. I write about it in full on The SMB Collective blog, link above.

Where I’m so fascinated and delighted is how this interconnectivity in social media works. Those of us who engage have the opportunity to meet people in business and personally with rich perspective. While we’re often thrown into friendships we’d never form without benefit of Twitter, the result is always oriented to knowledge. I’m smarter today than I was two years ago; I can honestly say it’s because of Twitter.