In a 20-minute presentation I gave yesterday…do you know how hard it is to deliver merely 20 minutes of value?…to some small business owners, I spoke on two cogs in the marketing value chain.

I delivered a caveat that this marketing value chain was of my creation with a PR core. I have no idea if there is such a thing as a value chain for marketers, but it sounded good enough to put into a diagram.

The Soulati Marketing Value Chain

Soulati Marketing Value Chain

Because I have 30 years as a public relations marketer,  I know this hybrid approach to a blend of public relations and marketing is spot on. It’s what I do for my clients, and it’s what I listen for when speaking with businesses that may need my services.

Thus, in my presentation, I said that message mapping was the most critical aspect of the marketing value chain. Not only have I rebranded myself as a Message Mapping Master, I firmly believe this exercise is highly required by everyone who makes business happen. If you want to ask why, I have a new autoresponder series in the sidebar of my blog on top. Please sign up, and I proudly admit writing these myself (it was a true feat).

Get A FREE Message Mapping Book

If you stop by my site, you’ll also see the opportunity to download my free Message Mapping: Why You Need It & How To Do It ebook.

Promoting myself in this post is NOT the goal; however, I’m so excited with my new site and rebranding (it’s just been a short week!) that I had to plug a bit.

Web 2.0

Jon Buscall of Jontus Media is a true whiz. He has shown me by example that in order to select the best developer for your new website, that professional must have digital marketing expertise. Jon has both. Not only is he a consummate highly skilled professional in digital marketing, he has the team who knows how to design and develop sites for Web 2.0.

What’s that mean you ask?

Web 2.0 is where websites are going. Only a few sites today are leading with a #RockHot digital component and I call out Jontus Media as the best example of Web 2.0. I counted something like 25 clicks on the home page making this site so extremely digital and interactive that you just want a site like it. Please reach Dr. Jon Buscall to see what he can do for you and your website.

He built my new site which is also clean, simple, easy to navigate, energetic, vibrant and complete with digital calls to action to help generate leads and lists.

That’s why in my marketing value chain I put Web 2.0 next on the path alongside digital marketing.

Marketing  Value Chain Slideshare

In my Slideshare deck you can see a few other slides about message mapping (the actual mapping process) and three examples of websites that do what they’re supposed to.