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Soulati-'TUDE!

The Happy Friday Series: Spring Does Come To New England

05/10/2013 By Jayme Soulati

New-England-Snow.jpg

Credit: Michelle Quillin

Do the changing seasons affect your moods, and by proxy, your productivity and creativity? If you live in an area of the world where winter means months of early darkness, cold nights, and endless bouts of ice and snow, you know all about the winter doldrums. You may even suffer from depression directly tied to the seasons.

I was raised in the deep south, where the seasons are marked not by changing weather, but by major holidays and celebrations. Christmas and New Year’s Eve come in the winter, St. Patrick’s Day and Easter signal spring, the Fourth of July is a summer celebration, and Halloween and Thanksgiving mark autumn. But while holidays and celebrations are a great source of joy for most of us, they’re a harbinger of deep sadness for others, a reminder of loss, or of what’s missing from their lives. Now, tie those winter holidays to a dreary New England winter, and you’ve got a recipe for a real darkness of spirit.

My junior year of high school, my family moved from Georgia to Rhode Island, where I first discovered seasons marked not by holidays and celebrations, but by seagulls and sailboats in summer, vibrant palettes of gold, red, and orange leaves in the fall, and blankets of deep snow, ice skating, and sledding in the winter.

 For many, though, winter isn’t a time for fun, or for the joy of playing outdoors in the long-awaited snow. Instead, winter brings a shutting down, a closing in, and a sleepy, dark hibernation of the soul. And like the trials and hardships that come into every life, winter seems to go on and on, for far too long. The clouds hang heavy and low…

 But then, enter spring! Glorious spring! Harbinger of life!

 signs-of-spring.jpg

With spring comes the first signs of new birth budding on the barren, storm-battered trees, and sprouting from the still-cold ground, covered in dead debris left there from the previous fall. 

 Spring in New England brings with it the sights, sounds, and smells of new beginnings. A promise of the veil lifting. A sense of renewal, of opportunity, of change. Change that heralds good.

Resurrection.

 A New England spring reminds us that no matter how long or dark a season of life may be, there is always hope. Because just as spring follows winter, after darkness comes light.

 Things always get better.

Always.

And hope? It springs eternal.

daffodils.jpg

Credit: Michelle Quillin

 

What does spring mean for you?

 About The Author

Michelle Quillin is chief connectivity officer of New England Multimedia and writes a blog at New England Multimedia. Connect with her on Twitter and Facebook as one of the best around for engagement strategies and search engine optimization.

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Filed Under: Happy Friday Series Tagged With: Happy Friday, Michelle Quillin, New England, Rhode Island, spring is eternal, Winter

Mother’s Day Gifts For Grandma

05/09/2013 By Jayme Soulati

Sometimes grandmas need a gift that’s just a little different than regular moms. That’s why this list has been curated. These are gifts for my mom who also duals as grandma to seven sibling kidlets.

If you’re still shopping for mom, Carolyn Nicander-Mohr has an awesome list over at the Wonder of Tech where she writes an amazing blog you shouldn’t miss ever.

So, let’s dig in, shall we?

#1 — Battery-Operated Spice Mill

#2 — Felting and Knitting Accessories


#3 — Health And Fitness





Just a few ideas that are running on my list…a slightly different twist to the active, younger mom.

Happy Mother’s Day!

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Filed Under: Momaraderie & Friends Tagged With: Family, gift-giving, grandma, grandma gifts, Happy Mother's Day, Holidays, Mothers Day, Parenting

10 Ways To Market Your Personal Brand

05/08/2013 By Jayme Soulati

jayme-soulati.jpgThe inspiration for this post came from something zany I did yesterday on a whim. Let me share…

I am publishing a book right now. The opportunity with that is to update profiles, bios and online identities. As I was updating my About Jayme Soulati page on this website, I decided to share it on Google+ with an out-there message, “Does anyone want to know me? Heh, just getting the shares on this page off ZERO!”

To which my friend Davina Brewer kindly said, “You crack me up; I need to do more of that, too.”

That quick scenario prompted this post and list:

10 12 Ways to Promote Your Personal Brand

1. Update your about page on your website and share it with the world. That was a gimme as I already told you I did that. I may give you 11 tips just because.

2. Write a news release about something cool product, service or project you’re involved with and optimize it with SEO juice.

3. Write a book! You can do an e-book you offer free on your website, a self-publish hard copy book like mine with a printer/book vendor, a Kindle book, or an Amazon book you can hold, too.

4. Launch a Google+ community like mine, Bloggers Unite, and become very active with those who join with welcomes for new members, greetings for those newly engaging, and banter for those frequently engaging.

5. Write a hire me blog post. Now, this I have not done; in fact, I’m not sure I can be so blatant about asking someone to hire me. Hmm, maybe I’ll bury that right here…will you please hire Jayme Soulati? (She’s totally worth it!)

6. Do a List.ly. I already have an idea for mine and have vetted it to see if it’s too alien. It’s going to be called — Top Reasons Why You Should Partner with Jayme Soulati, and I’ll install it on my About page somewhere. Now I need to make that happen. Maybe Nick Kellet will stop in and nudge me twice. (P.S. I just made this happen!)

7. Create your Google+ authorship mark up and add it to all your writings and bios.

8. Showcase your client work on a special page on your website. I just did this and it’s called Client News Releases. It’s samples of all the recent press releases I’ve written in the last month for a variety of clients. It shows an entirely other side to my writing — a more serious business style strictly professional.

9. Create a newsletter and subscribers’ list and do a fantabulous job of being personable while delivering content that makes people want to stay on board with you. Showcase the cool project you’ve just completed or feature someone you like in an interview, podcast, or YouTube series.

10. Guest post. Nothing like being a guest author on others’ blogs; it powers up your brand and introduces you to an entirely new community. Guest posting is something few of us do well. It requires a planned approach similar to what we do when pitching stories as media relations requires.

11. Brand Yourself! No, really. Head on over to BrandYourself.com and sign up. It’s the #RockHot of online personal branding and easy optimization for search!

12. Be a professional and personable you. At the end of the day, your engagement online, your shares, your willingness to help others, the content you write, and the presentation of your professionally personable self does more for the marketing of your personal brand than any recommended tactic.

What did I miss? Got a method that works for you?

 

Get Jayme’s Blogging Book Today!

jayme-soulati-blogging-book-cover.jpg

Photo Credit: Jayme Soulati via iPhone 4S on AA flight to LA

 

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Filed Under: Marketing

New Blogging Tips Book by Jayme @Soulati

05/06/2013 By Jayme Soulati

Photo Credit: Jayme Soulati via iPhone 4S on AA flight to LA

On this blog since its start in March 2010, the topic of blogging has been a favorite of its author, Jayme Soulati. When it became time to look toward business development and making digital marketing a priority, Jayme pulled three years of blog posts about blogging from the archives and fashioned her first book.

by Jayme Soulati is now available for advance sale. The hard-copy easy-to-digest book is 130 pages featuring eight chapters, takeaways, teachings, notes, and #RockHot tips. The blog posts Jayme selected are original and remain live on her blog, Soulati-‘TUDE!

Members of this community are included in the book by name and often by blog post. Anyone featured in original posts remain in the content and thus the book. Where applicable, “Jayme Notes” update the original content.

Why Write a Blogging Book

The impetus for the book came from the desire to craft an e-book as content for business development. Upon seeing the plethora of posts Jayme wrote about her own blogging journey, she knew it had to be a true, printed book.

When bloggers launch their journey into blogging, there is intense pressure to be successful right away. So many books on the topic are oriented to monetizing a blog; this book is not about that. Jayme shares true passion for blogging with tips about the basics — voice, community, content, inspiration, the echo chamber, and the back end. The book is easy to read and written in her always personable style.

A blog is one of the most important aspects of social media. It is owned media — you write and control and own the message. Putting people on the right path to becoming an authority and influencer begins with a blog that resonates with authority and influence.

Self-Publishing

Jayme selected a regional press to assist in her publishing experience, one that did much of the legwork she didn’t wish to do. David Braughler of Greyden Press in Dayton/Cincinnati was extremely responsive and helpful throughout the self-publishing experience.

She used the free book template from Guy Kawasaki and Shawn Welch to put her manuscript into layout. When Guy and Shawn wrote and published , they invited people to download their template in exchange for a tweet on the book.

and Jayme invites your feedback, comments and review of her first title in a business book series.

Who Should Buy

One of the frequently mentioned tips Jayme offers in Writing with Verve on the Blogging Journey is to stay the course for 12 months before making changes.

She recommends that these folks consider getting a copy:

  • Anyone interested or planning to blog
  • Anyone on the blogging journey less than 12 months
  • Any blogger writing more than 12 months
  • Any corporate blogger wanting a few tips to infuse energy in a blog
  • Students and friends

 

 

 

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Filed Under: Blogging 101, Business Tagged With: Blog, E-book, Guy Kawasaki, Jayme Soulati, Public Relations, Social Media, Verve

The Happy Friday Series: What’s So Great About Being Happy?

05/03/2013 By Jayme Soulati

happiness-project.jpg

Credit: gurpreetlife.blogspot.com

A little while ago, I participated in a stimulating conversation in this very series . Besides the great conversation, I was really struck by what a good idea this whole series is.

We have so much. Collectively, we are wealthier, healthier and better educated than at any other time in human history and yet, anxiety and depression are rising at alarming rates. The World Health Organisation predicts that by 2020, depression will be the second leading cause of disability.

Perhaps this is stating the obvious but I don’t think we’ve taken “happiness” seriously enough. We value rational intelligence and hard work. We certainly link “seriousness” to success. When people are taking their jobs, their lives and themselves really seriously, then we know they are committed and will go far.

Well, maybe. But at what cost? I don’t mean just the obvious negative impact of stress on our health. I’m actually talking about the collateral damage caused when we take everything so very seriously.

We don’t have time for common courtesy. We spend less time with friends and family. We point fingers and obsess about things we can’t do anything about. We take our stress and frustration and outrage out on those around us, either consciously or just in how we are in the world. I am in no way pointing fingers here. I know we do this because I do this.

What we focus on grows. If we spend a whole pile of time ruminating on what is wrong, the barriers between us and what we want, how wrong everyone else is, how unfair, cold and unsafe the world is, in time, that is all we see.

What’s Great About Being Happy

Here’s what is so great about being happy; when you’re happy, you believe you have choices. Having a choice gives you some measure of control in any situation. Recently, I read a post over on Susan Mazza’s blog that illustrates this point beautifully.

Susan was telling a story about a leader, Jim, who needed to deal with an employee who was obviously not happy at work. Jim had lots of options available to him. He could have gotten angry because the employee was just too lazy to work. Jim could have chosen to feel guilty because obviously, he must be a poor manager or the employee would be happy. Jim could have chosen to feel betrayed because he had trusted the employee.

Instead, Jim chose to accept the employee was unhappy in his work. He gave the employee contact information for 2 good recruiting firms. Jim told him that if he wanted to leave, these firms would help him. Jim didn’t want to lose the employee but he accepted the situation anyway. It was in that action – accepting the situation – that Jim levered happiness.

However you define happiness, people who experience life through a more positive than negative lens, tend to be more healthy, resilient and whole. Living life grounded in joy doesn’t stop stuff from happening. It also doesn’t mean we turn a blind eye. Quite the opposite. Being grounded in joy enables us to cope with the tragedy, pain and every day frustrations that are a part of life.

Beyond this really excellent weekly series, here are a couple of other happiness resources:

Shawn Achor’s TED Talk, “The Happiness Advantage”
The Happiness Project

Jayme, thanks so much for refocusing us on the power of happiness and for inviting me to contribute to such a worthwhile conversation.

About The Author

Sharon Gilmour-Glover is an experienced consultant, speaker and teacher specializing in leadership, strategy and change management. She leads an organization called Clarity For The Boss, and her wonderful business blog is right here.

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Filed Under: Happy Friday Series

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