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Soulati-'TUDE!

How Much Transparency Is Too Much?

07/18/2012 By Jayme Soulati

My pal I miss so much because she works full time and can’t banter with the best of us has decided to visit here again with a spot-on GP (that’s guest post). Please welcome a familiar face from this community and someone I love dearly, Jenn Whinnem (who recently tied the knot in ever so much secrecy without inviting us to the party; look there she is on her special day!).

Jenn Whinnem says:

I lost my glasses recently. They were either in my home, or at the lake on the property. Several searchings of both turned up nothing. Until, a week later, one of my neighbors turned up with the glasses in hand! “My granddaughter found them while she was snorkeling,” she said.

Yes, dear readers, I went swimming with my glasses on. How on earth I managed to do this is still making me worry about my brain.  Now the lenses are foggy and I need new ones.

This, and , got me thinking about transparency. Please note upfront: I’m not in the habit of blaming the victim, ever. It’s simply not on his account. I’d wager that someone is very sick, but I’m not qualified to diagnose. Whoever this person was, they had a lot of information about Danny and his life. Danny has been pretty open about many of his life details (again, not blaming the victim). And that’s what got me thinking, again.

About two years ago, I wrote a post for Jayme about having cystic fibrosis. Jayme had asked me to write it, and I wanted to help out a friend, forgetting that the internet is mostly not a secret place. That post ended up getting much more traction than I intended. Usually I don’t make that information so public, because I worry it will prevent employers from hiring me. An ugly reality.

Since sharing that, and worrying about the repercussions, I’ve been careful with what I share. I don’t mind telling you a story about swimming with my glasses on, as bone-headed as that makes me seem, because I think it’s funny, humanizing, and something others can probably relate to. Not many people are going to use that against me for anything other than a joke at my expense.

I read a post a few months ago where someone used the Batman/Bruce Wayne example to discuss how, thanks to the internet, nobody gets to have a secret identity anymore. (A Google search is not helping me find this post, because apparently there is a song called “I am not Batman.” If you know it, tell me, I’ll update the post). I vehemently do not agree. I advocate for a persona, and for never confusing the persona with the self.

Back to those glasses. I can see through them, but they’re just blurry enough that I really shouldn’t drive with them on. They’re a great model, though, for the kind of transparency that makes sense on the internet.

Filed Under: Branding, Social Media Tagged With: Branding, Danny Brown, Jenn Whinnem, privacy, Transparency

Danny Brown Got Hacked

07/16/2012 By Jayme Soulati

 

Danny Brown. If you’ve been on the social media sphere these last several years, then you know who Danny Brown is; he’s a social media leader, an A-lister (although he’ll vehemently deny that), a teacher, an innovator, founder of 12for12K.com now taking hiatus, and big dude over at Jugnoo, and blogger banterer about sheep and “Miss.” Beyond that he is the first to try to remove himself from social networks that ethically suck with proof points as to why (see Klout), and he has issues with Facebook, too.

So, do you know Danny Brown now?

Well, last night he took a paltry few hours to enjoy his family; it was Sunday, after all. During that time, , and I mean so hacked that friends of Danny’s also fell victim to the cowardice and jealousy of this anonymous individual who took Danny’s identity and proceeded to post lies publicly and privately about Danny, his wife, his job, and his children, among other topics.

Wow, that anonymous individual really knew a lot about Danny Brown’s public face. That’s not the point. The point is this, and I’ve written about this before – there is so much hatred in this world and it is exacerbated by anonymous cowards.

My friend and peer blogger, a Muslim, was attacked in comments and had her blog pissed on by others. She survived and is speaking about it in some circles while I elevate it beyond her community to share that there is blogger abuse. Anyone and everyone can fall to the horrors of identity theft; this person took it a step further and became Danny and soiled relationships for many unsuspecting connections.

Danny? I’m so sorry your personal life was subjected to this hatefulness. When your lovely wife is included and your babies are also, it becomes more than just hackers dinking around; it becomes a situation for the internet police to track this “shitidiot” and “douchecanoe” (to use two of Danny’s faves) and blacklist the heck out of him or her.

I wasn’t around Sunday night to support Danny, but a boatload of his friends were. And, so, I’m showing my support right here, right now with ‘raderie in the hopes that this jamoke will get a comeuppance.

XO, Danny Brown.

Filed Under: Branding, Social Media Tagged With: Danny Brown, Hacking, Identity Theft

Should Video Be Like A Nude Beach?

07/12/2012 By Jayme Soulati

First, let’s get right down to that SEO-filled teaser header…my friend, , is one of the biggest teasers with his blog headlines. He makes all the time or , just to lure folks in. Then, there’s the lament about the folks lured in who mean nothing to his blog or his business. So, let’s see how busy I can make Get Clicky today and tomorrow with “nude beach” in my headline! Gee, does anyone need ? Heh.

Second, let’s get right on down to the crux of the matter – ahem, hi, up here now! Thanks, we’re talking about video production!

😉

Apparently, there are few video producers among us; moi included (you already guessed, right?)  I love my new series I launched at Social Slam called It’s a series of serendipitous (to use a word from my pal, ) and spontaneous (aren’t those words the same?) two-minute spots with peeps from the street. No planning, no advance prep, just click and roll. And, as will tell you; “I’ve got technical issues.”

Nope! It’s just raw, like a nude beach (there’s your tie in.)

Yesterday, I did a (go see if I was naked we’ll wait for two minutes). When I do these, inspired spontaneously, I – you can in early attempts to launch this medium; my camera is merely my iPad and not the iPhone 4S yet; and I am unscripted and unplugged. I jotted an outline yesterday, but what you saw was one take flying by my hair (you need to watch it to understand what that means!).

And, in comments a lovely gentleman, John Murphy, said he liked my au naturel (like a nude beach) video because it says a lot about me. (Thank you, John!) Now, I’m yearning to be less naked and more attired; perhaps the new Big Mac (affectionately so named upon first reference) will help me get there, and I’m learning about iMovie, QuickTime, Photo Booth, and what the heck else?

But, should our be major’ish productions? Or, can they be au naturel like a nude beach?

 

Filed Under: On The Street Tagged With: nudity, video, vlogging

Three Tips To Stay The Course

07/11/2012 By Jayme Soulati

It was about time for a bit of video; I so love this medium, but stink at any of the editing. So, you get me raw and in one take. I’m trying to figure out how to import this into iMovie on the Big Mac, but if I can’t do it in five minutes, then time to move on.

What’s the message today? Three tips to stay the course in two minutes. I’m sensing a bunch of animosity, uncertainty and doubt; this summer hello may put you back on course…I hope so! See what you think!

Filed Under: On The Street, Thinking Tagged With: Blogging, personal branding, Tips

Migrating PC To Mac 2

07/05/2012 By Jayme Soulati

I ran a Q&A with Mark Robins, CEO of Lawyer Locate in Canada, about his company’s migration to Mac from Windows. Using Apple Care, his migration was easy peazy lemon squeezy. Heh; have always wanted to use that in a blog post.

As for me, let me set up a back story and see if you agree with how I’m transitioning:

  • PR/marketing professional with a Business-to-Business Social Media Marketing virtual firm.
  • Operating Windows XP work station, about three years old with two external hard drives, home to a near-daily blog with lots of photos, client files, accounting, and gosh knows what else.
  • Outlook in box filled with 10,000 emails and an out box of 5,000. Outlook folders of archives from 2009 and beyond for clients.

I bought the iMac, now affectionately called Big Mac, with a Time Capsule, track pad, keypad with numerals, and Windows for Mac without Outlook. Set up was a breeze, except I thought the Time Capsule was a modem; in fact it was an external hard drive. I think it can be a modem, though, and that’s what had me confused with the set up.

Before I took Big Mac out of the box, I called Geek Squad twice and spoke with  others who had already migrated. I decided to run two operating systems in order not to miss anyone or any file. Problem was, my PC was infected with a Trojan virus, 257 threats and registry issues. Geek Squad fixed it in four hours one night while I watched, took a nap and got back up to work again at 1:30 a.m.

With the PC fixed, I could set up Big Mac with three email accounts (easy) and as needed, began to email files from the PC to myself on Big Mac. On day two of using both computers, I was typing emails on one screen while on the phone, hunting for files on the PC, and turning to Big Mac to work and send the file.

My thought is not to migrate all my files over to Big Mac, but to keep a PC so as to be able to access files from the external hard drive as needed.  And, if kidlet needs Windows at school instead of Mac, well, then she can be compatible. I decided not to use Outlook; it was one of the main reasons I needed a new computer — too many bugs and issues and so frustrating. I’m using iMail synchronized with Gmail, and the calendar is working fine with Outlook invites hitting the timeline no problem.

I’m so excited about the potential of Mac with movies, photo editing, Power Point and more. If I can ever get the font resolution to rectify that will be wonderful, but I have to remember, it’s only day two.

And, one final thing — I anticipate many more professionals and individuals and families migrating to Mac prompted by iPhone and iPad synchronization with the primary computer. That’s another solid reason I made the switch.

Thanks to @Geoff Reiner for sharing his resource about Mac here via Dan Rodney. Thanks, too, to Greig Sutherland of Arb-Aid in Denmark for his book recco, Mac At Work. I’m all ears!

Filed Under: Planning & Strategy Tagged With: Mac, PC, Productivity, Technology

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