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Soulati-'TUDE!

The Happy Friday Series: Suddenly Delightful Jamie

11/29/2013 By Jayme Soulati

Jamie-Wallace.jpgThink about your online friends and how long you’ve known them. In 2009, when I was a Twitter noob, this woman with my same name and different spelling asked for people to vote her to the top of some contest. What did I know? I stepped up to help without a clue what I was doing, but I lent her support because she asked and it seemed to be a good cause.

Since then, Jamie Wallace and I have uncovered more similarities betwixt and between. She’s a good egg and one who shows her smarts in a variety of places. As communities go, she’s one to invite, befriend and love for life.

As Suddenly Jamie on Twitter (I never knew why she suddenly became Jamie – maybe she changed her name suddenly?) and via her blog, Suddenly Marketing https://suddenlymarketing.com, Jamie writes about stuff like this:

I help my clients craft standout brands, transform ideas and visions into profitable content, and create rave-worthy brand experiences. Part strategist, part writer, and part cheerleader, I love making marketing fun. I’m also a mom, an aspiring fiction writer, a prolific blogger, and a student of voice, trapeze, and horseback riding (not at the same time … though, that would be interesting …).

When she was invited to write for The Happy Friday Series, she did that with aplomb; her obvious life zest is apparent in the story when she asked whether life should be serious.

Here’s what’s cool about Jamie…she approaches life with appreciation, asking why all the way.

Look at this post she wrote about “delight.”   It’s a word she says we don’t use often…see here:

Delightful is not a word we use very often. It seems, perhaps, slightly antiquated for our times – a little too naive, a little too simple.
Such a shame.
To me, delight is more than just pleasure or even joy. Delight embodies a more complex feeling that is layered with the sense of having been given a gift (as in when we say, “Delighted to meet you”) and a sense of surprise – of happily coming upon some unexpected goodness, beauty, or kindness.

But what is really delightful is this sentence Jamie wrote and today’s gift Jayme gave:

So, to be delighted is to be gently jolted out of your everyday existence by someone or something presenting you with an unexpected gift.

Thank you for writing for The Happy Friday Series, Jamie.

Love, Jayme.

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Filed Under: Happy Friday Series Tagged With: Chief Marketer, Happy Friday Series, Jamie, LinkedIn, marketing, Public Relations, Social Media, Twitter

The Happy Friday Series: Being Happily Half Empty

11/08/2013 By Jayme Soulati

Jenn-Whinnem.jpgYou meet the most remarkable and provocative people online. When you engage a tad deeper and peel back the layers, you see the seedling sprouting into the fruit of the earth. That’s Jenn Whinnem.

When she wrote this Happy Friday Series, Glass Half Empty and Happy in February 2013, she knew it very well could be regarded as different with a bit of a twist.

Indeed.

Laura Click, Jenn Whinnem and Stanford Smith at Social Slam 2012

Laura Click, Jenn Whinnem and Stanford Smith at Social Slam 2012

Jenn-Whinnem.jpg

My Twitter Pal, Jenn

Jenn Whinnem is the best writer I’ve seen around, and she’s an amazingly good editor, too. She works at the Connecticut Health Foundation, and she’s #RockHot, teaching peers and colleagues about social media and communications because she is totally an expert.

Jenn recently married, and she’s step mom to a young boy. She is always around to listen to me rant about something on my mind, and she’s always there to pitch in and pick up the ball to help. The load she manages every day puts her squarely in my stratosphere of respect every day, and she manages half empty quite well; better than most.

I want to say thanks to Jenn for being the consummate community manager, friend, peer, colleague, and avid listener. I also want to thank her for writing with her neck out to show a side of persona, perspective, and pizazz that is not mainstream at all. I like that, for she consistently makes me think a little harder and a bit differently.

Thank you, Ms. Whinnem for writing here and being you.

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Filed Under: Happy Friday Series Tagged With: Arts, Connecticut, Jenn Whinnem, LinkedIn, marketing, Public Relations, Social Media, Writers Resources

B-to-B Firms Need Content Marketing

10/30/2013 By Jayme Soulati

Not everyone using device for notes! #converge...

Not everyone using device for notes! #convergesouth via soulati

You’re a business-to-business firm; perhaps a mid-sized business with no marketing team. You know you need marketing; however, beyond setting up a basic one-dimensional website you’re unsure what comes next.

Sound familiar?

It should and does, most likely. There are many organizations, firms, companies and business units scrambling to piece blended marketing together in order to communicate and sell to business audiences.

While there’s research everywhere saying B-to-B marketing is blending and blurring with B-to-C marketing, there are still firms that will never market to mass audiences of consumers. There are still businesses that will remain steadfast with its services offering and sell to other businesses and never to consumers.

It’s this type of business, often with an entrepreneurial approach I’m thinking about in this article today.

In order to elevate the firm’s brand and earn exposure, there are a variety of program elements to recommend. There’s one approach, however, that is the strongest recommendation and that’s content marketing.

Power Up The Blog

The first best recommendation is to launch a firm blog. The blog is owned media; you control the message and frequency of the writing. It can become the traffic hub for all types of content creation, including:

• Educational information
• Q&A with a guest
• What Is…Series
• Themes explored and explained
• Guest profiles/features
• Breaking news
• Events announcement
• Recap of a presentation + SlideShare deck
• New product launches

Share on Google+ and LinkedIn

Every B-to-B firm should claim its brand identity on Google+ business page and LinkedIn company page. The owners of the firm need to develop personal profiles on each and begin building their networks on these social channels.
All the blog content being written should get shared on these channels alongside industry articles relevant to the firm’s services and interest.

Blend Digital With Content Marketing

When we suggest digital marketing, it means developing content to generate leads. This content can be free downloadable material like an e-book, white paper or research. It can also be a thought piece on a related issue or perhaps a tip sheet or news bulletin.

There are landing pages developed to encourage people to submit an email for the content, and your firm starts creating a list with which to engage in the future.

It’s not as simple as it sounds; however, when you imagine the vast number of users combing the web for information, your content marketing has to be highly useful. Instead of giving it away free, add an email capture form and consider how you’ll keep people interested with your informational content.

Consider a Message Map

When you’re unsure of how to present the firm to external audiences, there is a nifty tool called a Message Map that helps provide answers to all the 5Ws of the firm. A Message Map is helpful in extrapolating answers from executives and getting approval from leadership on how best to position a company going forward.

This book provides a step-by-step approach on how to Message Map. You can consider its purchase right here https://MessageMapping.co.

Message-Mapping-Book.jpg

https://messagemapping.co

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Filed Under: Business, Marketing Tagged With: B-to-B, B-to-B marketing, B-to-C, blended marketing, Brand, Business, Five Ws, Google+, LinkedIn, marketing, PR, SlideShare

Soulati Media On The Street With Millennial Entrepreneur

10/24/2013 By Jayme Soulati

christopher-craft.jpg

Chris Craft

A young up-and-comer is impressing the heck out of the social media marketing sector, and you need to know him.

My distinct pleasure this morning is to introduce you to Christopher Craft, @ChrisQueso, with whom I spent oodles of hours at ConvergeSouth where we both spoke and had the same flight back.

What makes my head spin is everything he’s doing and so much more. He’s an entrepreneur managing his youthful firm, he blogs here and also doing a full-time gig for another employer. As a daddy to two (listen for what I caught him saying in the wee hours pre-conference!), he’s way on the run with three smartphones he totes for each job and the wife.

Did I say he is also a published author of O.P.E.N. Routine, a personal branding book?

Please meet Chris and follow him in all those places. Thanks, Friend!

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Filed Under: On The Street Tagged With: Business, Entrepreneur, Internet Marketing, LinkedIn, marketing, Marketing and Advertising, Public Relations, Social Media

Soulati Media On The Street With Heather Whaling

10/07/2013 By Jayme Soulati

Screen-shot-PRTini.jpgThe distinct pleasure of hearing Heather Whaling, CEO of Geben Communication in Columbus, Ohio, was all mine.

In her presentation to IABC Louisville and the Digital Marketing Association (where we both presented), Heather gave a #RockHot delivery about various successes she’s having with clients of late. There’s so much more to learn from Heather on her blog, PRTini, right here.

As a traditional public relations professional blending digital marketing into her core, Heather recently shared a big success with Sprout It for MiracleGro. Facebook has been a tremendous boon for her and her team, and in this short video below, she shares several tips how you can emulate her expertise.

Oh, and by the way? There’s a major

SHOE ALERT

in this video, so don’t skip out before the end!

Meet Heather Whaling!

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Filed Under: On The Street Tagged With: Columbus Ohio, Digital marketing, Facebook, Geben Communication, Heather Whaling, LinkedIn, MiracleGro, Public Relations, Social Media, Sprout It

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