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Soulati-'TUDE!

The Happy Friday Series: Being Happily Half Empty

11/08/2013 By Jayme Soulati

Jenn-Whinnem.jpgYou meet the most remarkable and provocative people online. When you engage a tad deeper and peel back the layers, you see the seedling sprouting into the fruit of the earth. That’s Jenn Whinnem.

When she wrote this Happy Friday Series, Glass Half Empty and Happy in February 2013, she knew it very well could be regarded as different with a bit of a twist.

Indeed.

Laura Click, Jenn Whinnem and Stanford Smith at Social Slam 2012

Laura Click, Jenn Whinnem and Stanford Smith at Social Slam 2012

Jenn-Whinnem.jpg

My Twitter Pal, Jenn

Jenn Whinnem is the best writer I’ve seen around, and she’s an amazingly good editor, too. She works at the Connecticut Health Foundation, and she’s #RockHot, teaching peers and colleagues about social media and communications because she is totally an expert.

Jenn recently married, and she’s step mom to a young boy. She is always around to listen to me rant about something on my mind, and she’s always there to pitch in and pick up the ball to help. The load she manages every day puts her squarely in my stratosphere of respect every day, and she manages half empty quite well; better than most.

I want to say thanks to Jenn for being the consummate community manager, friend, peer, colleague, and avid listener. I also want to thank her for writing with her neck out to show a side of persona, perspective, and pizazz that is not mainstream at all. I like that, for she consistently makes me think a little harder and a bit differently.

Thank you, Ms. Whinnem for writing here and being you.

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Filed Under: Happy Friday Series Tagged With: Arts, Connecticut, Jenn Whinnem, LinkedIn, marketing, Public Relations, Social Media, Writers Resources

Soulati Media On The Street With Millennial Entrepreneur

10/24/2013 By Jayme Soulati

christopher-craft.jpg

Chris Craft

A young up-and-comer is impressing the heck out of the social media marketing sector, and you need to know him.

My distinct pleasure this morning is to introduce you to Christopher Craft, @ChrisQueso, with whom I spent oodles of hours at ConvergeSouth where we both spoke and had the same flight back.

What makes my head spin is everything he’s doing and so much more. He’s an entrepreneur managing his youthful firm, he blogs here and also doing a full-time gig for another employer. As a daddy to two (listen for what I caught him saying in the wee hours pre-conference!), he’s way on the run with three smartphones he totes for each job and the wife.

Did I say he is also a published author of O.P.E.N. Routine, a personal branding book?

Please meet Chris and follow him in all those places. Thanks, Friend!

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Filed Under: On The Street Tagged With: Business, Entrepreneur, Internet Marketing, LinkedIn, marketing, Marketing and Advertising, Public Relations, Social Media

How To Message Map E-Book Debut

10/14/2013 By Jayme Soulati

Message-Mapping-Book.jpgWhat is a message map?

In Jayme Soulati’s (that’s me) new e-book, Message Mapping: How to Sizzle External Communication with a #RockHot Tool for Leaders, I explain the concept of message mapping and why any company small, solo, mid-sized, or large needs this tool.

The e-book, available only at https://MessageMapping.co, also provides a step-by-step example of a message mapping exercise for a fictitious company. Readers are walked through the exercise to create messages that form the foundation of external communication.

Message maps are born in the media relations field within the profession of public relations. I have been doing message maps for 20 years for a broad brush of companies in all shapes and sizes with expertise from Chicago’s agencies.

Those people who work in the crisis communications field also use message maps to ensure that spokespeople are on message and less apt to stray from the approved messaging platform.

In this era of social media, companies may be in the spotlight of journalists less. This doesn’t mean preparation is not required or necessary; to the contrary. Spokespeople need to be ultra prepared today to ensure they can answer questions from many different channels. Having a message map is the first step in ensuring that comfort.

My book teaches marketers, public relations executives, business owners, and more how to work with a facilitator, the steps in the process, how messages are developed, and finally the step-by-step process to making a message map come alive.

Buy my e-book now, right here.

It’s a tool every company needs for copywriting, social media, media relations, website development, internal communications, and more.

Big Thanks

A team was instrumental in bringing this book to market. Without the help and expertise of Scott Quillin of New England Multimedia; Glen Moyes of Glen Moyes Design; and, Jenn Whinnem, this book would still be a seedling. My heartfelt thanks.

Two Books

Within six months, I have authored two books.

The first, “Writing with Verve on the Blogging Journey,” available as an e-book or softcover via Amazon or Greyden Press, is a three-year collection of blog posts about blogging. It was a book that needed to be published first, and it showed the steps through the world of self-publishing.

Message Mapping: How to Sizzle External Communications with a #RockHot Tool for Leaders, is not available via Amazon or a publisher’s store. It is only available on https://MessageMapping.co in an e-commerce setting.

Once I understand more about this journey in the online world of e-commerce, I will have more learnings to share with you. For today, I’m so happy to launch my second book in 2013, and I’m hopeful it will be a hit for the business world.

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Filed Under: Business, Marketing, Media Relations, Message Mapping/Mind Mapping, Public Relations Tagged With: Chicago, E-book, Media Relations, message mapping, message-map, Public Relations, RockHot Tool, Sizzle External Communication, Social Media, Tools, Verve

The Happy Friday Series: What Is Silver Is Gold

10/11/2013 By Jayme Soulati

Susan-Silver-screen-shot.jpgOn January 25, 2013, Ms. Susan Silver cheerily volunteered to write the second installment in our The Happy Friday Series, The Top 5 Cheery Songs. You know this series is “our” series because I didn’t write it, all y’all did!

If you missed last Friday’s installment, let me update you…the series is taking a turn to you. Thanks, huge and glorious thanks to each and every one of you who contributed to the longest-running series a blog has ever known (is that true? I have no idea, but it sounds true to me). There have  been 38 guest posts from mostly 38 different people.

Susan was the second to join in. Thank you, Lady, for your interest, support, ‘raderie, and #RockHot awesome.

Don’t know Susan? She blogs here at Cirque du Mot, which means “life is a circus.” When you hit her website, that is constantly changing, she puts right on the front, “Friendship is a communicable disease, spread the infection.”

What’s also on the home page is Susan is the community manager for  Gygax Magazine. (You’ll need to ask her what that is…Hey, Susan! What is that?)

Where you can find Susan blogging most frequently is right here, at 12Most. Her latest article there explains a lot. She’s in to Dungeons & Dragons! Remember that game?

Susan is one of the most endearing people you’ll meet on the interwebz. She has a knack for quirk and an amazing ability to DIY tech and API stuff. Anyone who does that is my hero.

I’ve watched her come alive; nearly completely out of her shell. We finally get to see an avatar with her picture, and I’m so excited because she’s been hiding for some time.

Susan, you go, go, go…it’s my pleasure to know you and watch your confidence blossom in your writing.

Susan Silver, thanks for your Happy Friday; you are #RockHot!

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Filed Under: Happy Friday Series Tagged With: Dungeons & Dragons, Friendship, Gygax magazine, Happy Friday Series, Social Media, Susan Silver

Soulati Media On The Street With Heather Whaling

10/07/2013 By Jayme Soulati

Screen-shot-PRTini.jpgThe distinct pleasure of hearing Heather Whaling, CEO of Geben Communication in Columbus, Ohio, was all mine.

In her presentation to IABC Louisville and the Digital Marketing Association (where we both presented), Heather gave a #RockHot delivery about various successes she’s having with clients of late. There’s so much more to learn from Heather on her blog, PRTini, right here.

As a traditional public relations professional blending digital marketing into her core, Heather recently shared a big success with Sprout It for MiracleGro. Facebook has been a tremendous boon for her and her team, and in this short video below, she shares several tips how you can emulate her expertise.

Oh, and by the way? There’s a major

SHOE ALERT

in this video, so don’t skip out before the end!

Meet Heather Whaling!

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Filed Under: On The Street Tagged With: Columbus Ohio, Digital marketing, Facebook, Geben Communication, Heather Whaling, LinkedIn, MiracleGro, Public Relations, Social Media, Sprout It

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