soulati.com

Digital Marketing Strategy, PR and Messaging

  • Home
  • So What is Message Mapping ?
  • Services
  • Hire Me
  • Blog
  • Presentations
  • Get a FREE E-Book
  • Contact
  • Home
  • So What is Message Mapping ?
  • Services
  • Hire Me
  • Blog
  • Presentations
  • Get a FREE E-Book
  • Contact

Soulati-'TUDE!

The Happy Friday Series: Seven Happy Peeps

12/27/2013 By Jayme Soulati

Soulati-thank-you.jpgUsed to be, I’d look out the window and be able to spot my social media BFF in the stream. Today? Not so much…times, they are a-changin’. People come and go, and this The Happy Friday Series has seen so many amazing contributors who have been part of this community since the earliest days. It’s not that friendships are fleeting, it’s just that we know how much of a time suck social media truly is. When there are bills to pay, mouths to feed, and billable gigs at which to work, that means there is less time to stay connected.

This multi-tribute recognizes seven authors in this highly popular and longest-running series. Without each of you helping with your personal stories and shares, there is no way I could have made this series happen. Fact. Where else have you seen a year-long series every Friday without fail about a toughie topic like happiness?

Happy Friday Gratitude

Nowhere. You guys made this happen; I am forever grateful. In no particular order, here is my gratitude for this Friday:

  • Geoff Reiner. Oh where oh where has the little dog gone? Geoff? Your contribution to this series was so heartfelt and showed the work you do to always grow into maturity. Geoff wrote about the science of happiness and do-overs. I still love this post because it shows that Geoff isn’t going through life happenstance; he’s a serious young man on a mission. Come back and see us again, Geoff! Happy New Year!
  • Betsy Cross. Ahhhh; there’s absolutely no one on the interwebz more genuine and generous with her love, blessings, carings, and friendships. She writes the most heartfelt posts on her blog, and she wrote here about being the sun and about serving. If you ever need a dose of authenticity, please stop in to Betsy’s house. About now, she’s snowed in huge and perhaps without electricity (be safe Betsy!), so perhaps you’ll consider waiting for spring?
  • Stan Faryna. Oh, Staneo, Staneo, wherefore art thou? I miss you profusely, Mistah. I have not had the pleasure of hearing your voice on the phone, and I haven’t seen you about these parts in quite some time. We established a strong thing, you know, and I really want to rekindle; stop in, Friend…say hi, let me know you’re well. Miss you mucho. Happiest of the season! Thanks for contributing here with your so-fitting piece.
  •  Brian Meeks. When Kaarina Dillabough and I decided to blogjack Brian’s lonely blog one day it was the start of a firestorm. Brian, who goes by @ExtremelyAverage (I have never liked that negative, but there’s a story about it that pertains strictly to him), was a budding author back in the day, and now he’s quite famous. He timed a series of guest posts and interviews on a number of blogs, including this Happy Friday Series so he could launch his first book, Henry Wood Detective Agency Series https://soulati.com/the-happy-friday-series-five-seconds-and-happy. Brian is one analytics guru; I’ve never met anyone who knows his book sales to the minute. I need a bit of his sauce to give a care about mine! Thanks for writing, Brian!
  •  Nancy Jean. Although we’ve never had the privilege of speaking, Nancy pops up in the stream to tell me she’s paying attention (when I least expect it and what a lovely surprise!). She jumped in to write, and her piece is so personal and therapeutic; I applaud her for sharing the work she does to create and sustain happiness. As a communications professional, she is one of the most private personally. We spend our lives promoting others, and that means we don’t want or wish the spotlight. Get further acquainted with Nancy here.
  • Brad Lovett.  Of all the gems on this page, I’ve had the privilege of meeting Brad not once, but THREE times IRL at Social Slam in Knoxville! How’s that for the odds? Brad was a Dayton, Ohio resident (gahh, we never met here); yet, I had to drive five hours annually just to say hi to Brad in person. If you don’t know Brad, he’s a trivia treasure. I cajoled him to write here because I knew it would be a tribute to a walk down memory lane in the days of radio. Heck, he just posted something on Facebook about Larry Lujak on WLS in Chicago when I was there, and I went crazy! Hey, Brad…why don’t you resurrect Social Slam?
  •  Sharon Gilmour-Glover. I have had the privilege of getting further acquainted with Sharon in the last several months of this year. There’s absolutely NO ONE on this Earth more committed to our planet, to curing the heart of a company, and for nurturing businesses one person by one person. She’s brilliant, and in tandem with her husband and business partner, Tim Glover, the two are formidable. She is co-owner of Jump-Point and is the voice and trainer in the amazing online business course, Clarity For The Boss. Sharon knows that happiness drives success; read her piece and see if that’s so. Thanks, Sharon, for your contribution! Here’s to awesome 2014!

With that? Indeed…here’s to an awescious  and #RockHot 2014!

Related articles
  • The Happy Friday Series: She Loves to Heal
  • The Happy Friday Series: How Is Happiness?
  • The Happy Friday Series: Suddenly Delightful Jamie
  • The Happy Friday Series: Alaska Chick
  • The Happy Friday Series: She Writes Right
Enhanced by Zemanta

Filed Under: Happy Friday Series Tagged With: Brad Lovett, Brian Meeks, Geoff Reiner, Happy Friday Series, Henry Wood Detective Agency, Nancy Cawley Jean, Sharon Gilmour-Glover, Social Media

The Happy Friday Series: How Is Happiness?

12/20/2013 By Jayme Soulati

jayme-soulati.jpgFor practically a year, just a few weeks shy, we’ve read all semblances of happiness interpretation in this series. My heart is brimming with thank yous to each of you for your contribution; do you know what an accomplishment it’s been to bring in single authors once weekly to share a personal happiness story? It’s huge, especially in this era of blogging when folks have little time and engagement is minimal.
There were personal stories so revealing and shocking to some; there were stories about loved ones gone with happy memories that remain; there were other stories about family and friendships, and hobbies that brought smiles.

Based on all these wonderful stories, is happiness elusive? The 40 or so authors who have graced these pages in the last year, have had many obstacles facing them; yet, they found happiness.

I’m going to try and add another perspective to happiness with this story:

Are You Happy?

Used to be when someone asked me, “Jayme, are you happy?” I’d scoff and say, happiness is relative, it’s elusive and fleeting. I didn’t have an answer; I had a poor taste because I didn’t know HOW to answer.

As I challenged people to write for this series, some jumped at the chance; others struggled for just the right topic. I was in the latter category knowing I really didn’t have anything to write until this post right here.
What that experience, earning my white belt in taekwondo, taught me was the opportunity to truly feel a variety of emotions that burgled up into pure happiness. Although another mom attempted to publicly minimize my accomplishment, it didn’t matter; I knew how much I had struggled to achieve and stuck with the challenge in spite of my limitations. I got out of my adult comfort zone and pushed the barrier envelope. How often do you do that? When I arrived home that evening, I immediately sat down to write knowing I had to capture my feelings.

Today, as drama in life continues to unfold, I hold that experience in highest regard. It may sound funny, but do you know how you survive turmoil? Do you know how you remove obstacles from the path often littered with negativity and people who attempt to belittle?

You focus and recall the happiest moment you can, when you were on top. When you face the obstruction, squeeze your hand and let all the empowerment from that happy place and time rush back to overwhelm the negativity and fuel you your own powerful strength. When you take charge of that moment using these tools, you will continue to grow from within to the next level. Your happy feelings will consume the negativity, and the people facing you will be disarmed. It works, I know this from doing it; and, I will continue to practice it the rest of my life.

I thank Sharon Gilmour-Glover of Jump-Point for that tip; she is one helluva woman with incredible teachings from her 13 years as a management consultant and change agent.

I do believe happiness comes in levels. When my 12-year-old squeals like only little girls can do, I giggle inside and register that sound as happiness and excitement. When I earn a new client, I’m happy the fruits of my labor worked. When I belly laugh with genuine sincerity, it washes through me from the tips of my toes to the ends of my curls.

Today, right now, if someone were to ask, “Jayme, are you happy?”

I would say, “No, I am at peace.”

Filed Under: Happy Friday Series Tagged With: happiness, Happy Friday Series, Jayme Soulati, Jump-Point, Sharon Gilmour-Glover, Taekwondo

Social Marketing Man Of The Year @Mark_Harai

12/18/2013 By Jayme Soulati

Mark-Harai.jpgIf you’re not familiar with Mark Harai, you better dash on over to every social media channel to easily find him. Better yet, head directly to Blogger Beat, do not pass go, do not go to jail…just run already.

I began the privilege of getting to know Mark just prior to his hiatus from social media and blogging. He disappeared for some five months or so until we all encouraged him to return to blogging. Mark has one of those genuine writing gifts that open the flood gates and make you take a moment to ponder with feeling. Usually his comments on blogs are blog posts in their own right…well, back in the day, anyway.

I have become quite close to Mark spending time on Skype practically every day, and when he wants something he’ll track you down, corner you and relentlessly tell you why you have to do this or do that all in the name of growth and profit.

Mark is a formidable business man. He can generate leads like white on rice; I’ve never seen anything like it. He has built million-dollar companies over and over only to blow them up and start anew. Apparently, it’s a pattern we all have – entrepreneurs eventually blowing up their businesses (I know this as fact).

Why Mark Harai as Social Marketing Man of the Year

  • From little known ex-pat blogger to a visionary and internet influencer and entrepreneur
  • An aggressiveness second to none to get the job done and find ways around the obstacles
  • The intense ability to overcome the obstacles about what’s new and not in his wheelhouse in order to develop the win
  • Salesmanship with nurturing and relationship building extraordinaire
  • Development of Blogger Beat from a seedling that blossomed into a magnificent vision. BloggerBeat is a community of professional bloggers writing and selling in a marketplace of content, goods and services. Mark inherently knew the little guy was no longer going to make it without being surrounded by a team. I encourage you to reach out to Mark and get in on the groundfloor of his baby; no doubt about it, the best is yet to come.
  • The reblogger king. When Triberr launched its reblogging feature, Mark took to it like a kid to candy. He became the reblogging king (with pros and cons, IMHO). His traffic soared as a result of posting others’ excellent content with attribution on his blog, and the light bulb paved the way to his development of Blogger Beat.
  • A heart is a heart is a heart. Mark consistently wears his heart on his sleeve. He’s a man with passion second to none, and he will bend over backwards to share his generosity so authentically with you.
    Don’t get me wrong, if Mark has a goal and you’re part of it, he’s relentless until he gets what he wants. This guy is a force to be reckoned with, and everything upstairs? TRUTH!

Mark, I thank you for your intense personality, a passion that buoys you through thick and thin, a relentless drive to climb the tallest tree, and many virtual hugs you share with anyone who needs them. Your zest for life knows no bounds; when you fall, you get up, and when you’re up you bring everyone around you on the ride.

Can’t wait to see what 2014 brings; thank you for you.

Filed Under: Social Media Tagged With: BloggerBeat, Mark Harai, social marketing, Social Media, Triberr

Six Phases In The Cycle of Creativity

12/16/2013 By Jayme Soulati

Presentation1When you think of how you create anything, there is a cyclical nature to the entire process. Creativity has been studied for years by the academicians and scientists attempting to master innovation, the world’s most creative companies, the people with the brightest idea, and all the other elements that go into being creative.

Think of Yourself

Are you a content marketer? Does that mean you’re a blogger? How do you assess your creativity if you wear these titles? I’m going to hasten a guess that the ebbs and flows of blogging and content creation provide great rewards and serious depression, right?

I know this because my 3.9 years of blogging for my own professional blog and the additional 12 to 18 months as a guest blogger for many other blogs makes me somewhat of a poster child for this graphic I created about creativity.

Here’s a secret – I had the word “blogging” in the middle circle instead of creativity. I thought about putting content marketing in the center; however, I truly wanted this graphic to be your thought starter for whatever you’re creating…maybe you’re on the road to building a new life with a partner; perhaps you’re launching a career; how about finding your spirituality or coming to terms with who you are as a person? Or, you can be just a blogger, like me, for the purposes of this story.

Thinking About Creativity

A few clarifiers first:

    • Perhaps the elements can be labeled something else; these are my experiences to plant a seed for yours.
    • I didn’t study creativity to get to these; I made this all up, but its real from the now experience.
    • There’s a significant thought about the cycle of creativity and that’s timing. There is no set number of days or months you can rotate through these stages. Let’s hope you’ll spend more time on the positive side of growth, inspiration and empowerment; however, if you spend too much time, then you’re not rebuilding and transforming, right?
    • At any time within this cycle, you should never experience any one thing 100 percent. That would be entirely dangerous! Let’s think about that…if you were 100 percent disillusioned, you’d likely shut down your blog and never blog again. If you were growing 100 percent without an eye on being inspired to develop the next big idea, you would fail at creativity. I suggest and 80/20 Pareto Principle on this; spend 20 percent of the creative cycle asking the tough questions, challenging the status quo, and preparing to be inspired to rebuild as you’re knee deep in 80 percent of the stage you’re experiencing.
    • Lastly, if you are unable to recognize these stages in yourself (as a content marketer or blogger), then give it more time. If you’ve not been blogging two to three years straight with an average of four posts weekly, you may not have notched enough time on your belt to have experienced these elements.

Six Stages in The Cycle of Creativity

  • Inspiration. One can never be creative without the inspiration to be such. There has to be a button that gets pushed to turn on the inspiration, right? NO, actually not! Creativity is finest when someone is inspired and excited about something or someone. Passion is ignited or flamed when you listen differently or watch behaviors intently. Your inspiration comes from your spirit and how you carpe diem. I get inspiration for everything I write from current events, conversations, observations, and my own robust experiences.
  • Empowerment. When you’re inspired and all cylinders click, there comes a feeling of empowerment that is so rewarding and enlightening. The energy is fueled by a continuous injection of inspiration and light-bulb moments that are so evident in writing and creativity. It’s nearly euphoric, and the flow of production is heightened.
  • Disillusion. The pace of empowerment can last as long as your energy to create at a highly productive level. My latest stage of empowerment was six months, and then I crashed. The questions began to overtake the creativity and inspiration, and the disillusionment hit hard with the biggest question – “why am I doing this?” I encourage everyone to embrace this stage positively; if you only have a negative reaction to being disillusioned as a writer, then you will infect your writing! People read you for the positive spirit you bring. When I feel the lowest, I focus outward and find someone to profile on my blog. Giving gifts that are not monetary is such a lovely way to move out of the disillusion phase.
  • Transformation. Once you begin to ask why, instead of complaining about your malcontent, you can begin to transform. This phase includes the “what’s next” and “how do I get there” stage. It’s so highly critical and challenging because it involves a hearty introspective look at your outside self. When you hit the blog daily to find something to write about, it becomes second nature; however, when you stop caring what you’re writing about, you become disillusioned and need to transform. Spend time here because without the health transformation, you will not enter the next phase.
  • Rebuilding. Perhaps transformation and rebuilding are too similar to understand. I think this stage is oriented to take action. Let’s say I realized in my introspective state (transformation) that I no longer liked what my “house” looked like, then in the rebuilding stage, I would hire a developer/designer to spiff up my website and blog. I would also speak to the experts about things I didn’t know and hadn’t incorporated so I could seriously rebuild my foundation. This stage of creativity is probably the single-most critical element in the entire cycle. If you can’t rebuild your cracked foundation or repair the hole in the wall, you cannot thrive.
  • Growth. The hard work is nearly done; your house is in order, you are breathing deeply with satisfaction about the changes you made, and you’re ready to grow. Not that easy! Neither of these stages have an exact stop/start; in fact, they overlap quite a bit. As you transform and rebuild together, you also begin the growth phase during rebuilding as your inspiration picks up to empower you. One thing is for sure, your creativity can grow as a writer or in life at any of these stages; it just may be thwarted a bit at about 20 percent versus 90 percent. That’s a really great observation to point out, too.

Can you use this for a life experience that may not be about blogging or content marketing? Switch out the center theme and insert one of your own…see if the stages still fit the wheel.

This Post Originally Appeared on Steamfeed.com by Jayme Soulati.

Filed Under: Business, Thinking Tagged With: Branding, Creativity, cycles of creativity, growth and profitabiilty, personal growth, thinking about creativity

The Happy Friday Series: Books And Scoliosis

12/13/2013 By Jayme Soulati

X-ray-Scoliosis.jpgThere are people living online and in social media spheres with serious maladies and diseases. Sandy Appleyard is one of them, but until she wrote about having scoliosis, a curvature of the spine. Sandy, as many others, doesn’t necessarily keep this secret secret, she just doesn’t share it often.

I am so admiring of people who will be forthright with a possibly judgmental audience and share this kind of personal information. She does intense yoga to help her get through the countless hours of writing.

Sandy Appleyard Authors Books

I first met Sandy in my Google+ community (which is on the rocks, by the way). She shared her blog posts about books she had written, and we exchanged tips about WordPress and commenting systems. When you dive in a bit deeper to learn more, here’s a giveaway:

“I always write happy endings because I want my readers to leave my stories feeling intrigued, uplifted and entertained. I never leave a loose thread.”

She writes a blog, too, and it’s full of her travails through and around the publishing world. As she gains more experience, she shares it, like with this piece about understanding publishers’ rejection letters  or with this one about whether book sales are akin to product sales — hmm, interesting question!

I bet you most want to know about Sandy’s books, right?

From what I can tell, she has four available for the extremely reasonable price of $2.99 via ebook for Christmas and they are The Wife of a Lesser Man, I’ll Never Wear a Black Dress, Blessed and Betrayed, and The Message In Dad’s Bottle. The awesome quote on her website says she writes romance thrillers, but I leave you to investigate further.

Sandy is one of those authors doing it right. She engages on social media, she teaches others about her experiences, she is accessible and lacks arrogance, she’s responsive, and is so transparent about how she’s growing — page by page.

She’s a Canadian living in Niagra Falls (is that the U.S side or the Canadian side, Sandy?) with two kids who keep her too busy.

There’s one other secret I just have to share, a previous conversation had Sandy asking about whether she should use a pseudonym to write intriguing books of the sexual persuasion. Hmm, Sandy, how’s that going for ya, eh?

Thanks for writing for The Happy Friday Series: Finding Happy With Scoliosis.

Filed Under: Happy Friday Series Tagged With: Happy Friday Series, Sandy Appleyard, Scoliosis

« Previous Page
Next Page »
ALT="Jayme Soulati"

Message Mapping is My Secret Sauce to Position Your Business with Customers!

Book a Call Now!
Free ebook

We listen, exchange ideas, execute, measure, and tweak as we go and grow.

Categories

Archives

Search this site

I'm a featured publisher in Shareaholic's Content Channels
Social Media Today Contributor
Proud 12 Most Writer

© 2010-2019. Soulati Media, Inc. All rights reserved. Dayton, Ohio, 45459 | 937.312.1363