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Soulati-'TUDE!

Use EverPost To Influence Klout

08/19/2013 By Jayme Soulati

EverPost.jpgVia a LinkedIn group, a pitch came from someone I didn’t know asking for a review of EverPost.co. I let it sit and slide to the bottom of the priority list until a better time to find time.

About EverPost

To my utter delight, EverPost is the simplest tool I’ve come across for content shares of others’ material.

You register free with Twitter or Facebook.

Choose which channels you want to share on — either LinkedIn, Facebook or Twitter.

Select five categories of topics you’d like to follow.

Voila! A board appears with content from a variety of sites in the categories of topics you want to peruse.

Click share or auto-schedule, and your share is on its way to the channels you selected.

It’s so simple, and there’s a plethora of content at your fingertips to push out to the Interwebz.

Why I Love EverPost

  • Did I say it’s simple?
  • There is zero learning curve; sign up and go.
  • I do want to share good content without strings attached; this enables that.
  • I get to share a wide range of topics from one dashboard. If I get tired of posting content in one category, then I go back to the drop-down menu and select another after deleting one of my chosen five.
  • There are no comments from the dashboard; however, you can go to the blog and read the entire post before sharing (ahem, as you’re supposed to).
  • The tweets show up with the author’s Twitter ID; they can see that a new person is sharing their material.

Klout Is About Influence

Triberr, my fave blogger sharing platform (please ask to join my tribe!), is getting into the influence game. That means influence scoring is going to be more about the Klout number, too.

If you’re at all concerned about lots of shares to keep the Klout score high, then you need to use EverPost.

In about 10 minutes, you can share 20 blog posts. Yes, you can scan the post and vet it prior to sending, too.

I find it always a challenge to concern myself with keeping my Klout score high. I don’t have the ability to sit around on the Interwebz and share content all day. Were I to be able to, my influence score would be higher than it is now.

Perhaps I’m going to use EverPost every day this week to see if I can sustain a higher Klout score just so those numbers prove I’m really an influencer. LOL.

Related articles
  • What The Klout? 5 Tips For Practicing Great Engagement
  • New Klout Controls Let You Influence Your Own Influence
  • Using Klout for Business
  • Numbers That Matter: How To Measure Your Online Personal Brand
  • Klout Doesn’t Know How To Accredit Google Blogger, Tumblr or WordPress.com
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Filed Under: Social Media Strategy Tagged With: Blogging, Content Marketing, EverPost, Facebook, Google+, Klout, LinkedIn, Online Communities, Social Media, Social network, Triberr, Twitter

The Happy Friday Series: Don’t Bloom Where You’re Planted

07/12/2013 By Jayme Soulati

bloom-where-youre-planted.jpgWe’ve all heard the phrase, “bloom where you’re planted.” It conjures visions of sunflowers swaying happily in the breeze, right?

But what if your current environment makes you feel like a weed? A dandelion squeezed between the sidewalk cracks?

You have the power to uproot and move to richer soil.

I know what I’m talking about.

As an adult, I’ve moved all the way across country twice, voluntarily. You see, my husband and I had a conversation about 14 years ago that went something like, “if you could live anywhere, where would you go?” We both had a deep curiosity about the Pacific Northwest, so we visited, loved it, and decided to pack up a U-Haul, two dogs and one cat, and move from the Washington, DC area to pretty much the farthest point away in the continental United States.

We happily spent about 12 years in the gorgeous, lush, remote Northwest. But then we started to get an urge…with kids in the picture who wanted to know their grandparents, a severe Vitamin D deficiency, and a vague need to be back on the East Coast, we started researching a new place to bloom.

Once again, we chose a place to visit, fell in love with it, and packed our family (now 3 kids and one cat). The winner? An island town outside of Charleston, SC. I’ve always dreamed of living at the beach, so I’ve literally moved to my “happy place.”

However, this post isn’t about how awesome it is to be barefoot 75% of the time. (It is awesome.) It’s about taking control of your happiness, and choosing where you want to be, rather than feeling stuck where you are.

Maybe your happy spot isn’t a physical location. Maybe it’s a new career. Regardless of what it is, make your move!

Bloom where you plant yourself, and be happy.

ABOUT THE AUTHOR

Rosemary O’Neill is Co-Founder/President of Social Strata, which makes the Hoop.la online community platform. For the last 15 years, she has been evangelizing the social conversation and helping customers like Mattel, Long John Silvers, and HarperCollins grow thriving communities. She has also appeared on Fox & Friends and NPR as an HR rebel. You can find her online via Twitter (@rhogroupee), on her small business marketing blog at https://rhogroupee.com, and as a weekly contributor to Liz Strauss’ Successful and Outstanding Blog. She makes a mean blueberry pie.
LinkedIn Profile: www.linkedin.com/in/rosemaryoneill

 

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Filed Under: Happy Friday Series Tagged With: Fox & Friends, HarperCollins, LinkedIn, Long John Silver's, Pacific Northwest, Social Strata

The Happy Friday Series: 24 #RockHot Guest Authors

07/05/2013 By Jayme Soulati

thank-you.jpgThe day after a U.S. holiday is always low key, and that’s why we’re going to bang it up today and clang the pots and pans in honor of the 24 #RockHot guest authors I cajoled, nudged, begged, and just plain old invited to write for the longest-running series a blog has ever had (and longest sentence, too!).

What began as an experiment with zero nada expectation has become a weekly post on Fridays about happy. Thank you to each of you below who willingly participated and accepted my invite to be part of this blogger’s happiness project out of the blue.

Along the way, two goals were created:

1. That Jayme Soulati would never need to write (because nothing was in queue) unless she wanted to (Secret: I have a post I wrote after something significant occurred and I will post it when there’s a need.)

2. To get through one entire year of guest authors every Friday until mid-January (Jan. 17, 2013 launched the series), and so far so good!

Without further ado, let’s get on with the show! I thank, am grateful, adore, appreciate, and have so much respect for each of the people in this community below who so graciously shared a piece of their happy. XO to each and all.

24 #RockHot Happy Guest Authors

Each of these titles begins with “The Happy Friday Series:”

January 11, 2013 — Everyone’s Happy! Kick off post by Jayme Soulati

January 18, 2013 — Power Of A Smile by Peg Fitzpatrick

January 25, 2013 — Top Five Cheery Songs by Susan Silver

February 1, 2013 — Creating Optimism in Traffic on Foursquare by Paula Kiger

February 8, 2013 — Glass Half Empty And Happy by Jenn Whinnem

February 15, 2013 — Five Favorite Dances by Erin Feldman

February 22, 2013 — Smiles From Alaska by Amber-Lee Dibble

March 1, 2013 — Should Life Be Serious? by Jamie Wallace

March 8, 2013 — Science of Happiness and Do-Overs by Geoff Reiner

March 15, 2013 — Finding Happy with Scoliosis by Sandy Appleyard

March 22, 2013 — Embrace Happiness Today by Mark Harai

March 29, 2013 — Be The Sun And Serve by Betsy Cross

April 5, 2013 — How To Find Your Happy by Amber-Lee Dibble

April 12, 2013 — Let Go Of Sad by Nancy Jean

April 19, 2013 — A Chat With Pooh by Stan Faryna

April 26, 2013 — Five Seconds And Happy by Brian Meeks

May 3, 2013 — What’s So Great About Being Happy? by Sharon Gilmour-Glover

May 10, 2013 — Spring Does Come To New England by Michelle Quillin

May 17, 2013 — Tunes of Time by Brad Lovett

May 24, 2013 — Amazing Online Friends by Kristen Daukas

May 31, 2013 — Beads, Buttons and Crochet by  Christine Esposito

June 7, 2013 — Fine Art Photography and Family by Ed King

June 14, 2013 — Taking Risk For Desert Passion by Brian Wrabley

June 21, 2013 — Life-Crafting Goals to Push The Envelope by Adrienne Jandler

June 28, 2013 — Thriving Or  Surviving? by Carolyn Nicander Mohr

How To Write For The Happy  Friday Series

Yes, it is no small feat to find a different guest author weekly for this series. That’s why you ought to consider it. I’m told it’s a highly therapeutic happening. When you think about what makes you truly happy or what your interpretation of happiness is and could be, writing about it becomes an awakening.

Happiness is introspective and few of us desire to take that kind of hard look inside; when you do you share among friends and it feels so very good.

If you care to write for this series, and I implore you to consider it, here’s how:

1. Send me a note, tweet, post of intent everywhere (even in the comment section below).

2. Write your post and give yourself two weeks to get it done.

3. Deliver it with an author bio, photo for the story, links to your blog, etc.

4. If the headline or content within needs tweaking, I reserve the right to edit. If the content really needs tweaking, I’ll send back to you for review and approval.

5. Share the heck out of it when it appears here!  Easy!

(P.S. There are bound to be link mistakes above; please inform me right away, and I will correct! Thank you!)

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Filed Under: Happy Friday Series Tagged With: Author, Friday, Google+, Happy Friday Series, Jayme Soulati, LinkedIn, Social Media, United States

Always Publish An E-Book, Too

06/27/2013 By Jayme Soulati

Self-publishing a book in whichever format comes first is a wonderfully tedious, exciting, disturbing, and mind-boggling experience. I know this to be true because I just did it — with many trials, tribs and nail-biting.

Today, I’m so pleased to present:

If you download the e-book, and find you just can’t live without the soft-cover to hold in your hand, you can get this .

There’s an entire system of pricing you have to consider when setting yours. Because I used a hybrid publisher, they get a portion of every sale and so does Amazon. Hopefully, your first book is an experiment in the discovery of the process and not a get-rich-quick scheme (‘cuz I hate to break it to ya, that ain’t gonna happen).

My Biggest Mistake

I was so hell bent on publishing the manuscript for the soft cover to debut mid-April at the that I neglected the e-book.

I was exhausted after writing the book, proofing, fixing, proofing, seeing comps, building a presentation deck, traveling, and ohmygosh where did the time go…that I put aside that e-book.

When I went to tackle it, apparently, I couldn’t add the hyperlinks to the hard copy template. Something about InDesign vs. Mobi files…?

So, I created a spreadsheet with 40 hyperlinks that needed to go into the document on a respective page on a respective line and for a respective word phrase.

After two weeks, I got a file to proof and check those 40 links, and then I got another file and then I got another file to check those 40 links. So, if your analytics shows me pinging  your blog for two seconds, you’ll know why — Jon Buscall, Danny Brown, Dino Dogan, Gini Dietrich, Adam Toporek, The Jack, New England Multimedia, Ralph Dopping, Kaarina Dillabough, Laura Click, Erica Allison, Fire Pole Marketing, 12Most.com., Steamfeed, and others.

My Best Move

Embarking on self-publishing is a mine field. Just hook into any thread on a LinkedIn Group or Google+ Community oriented to the topic, and your head will spin. There are about 24 gazillion pieces of software you can use to publish, and if you’re just an author/content marketer as I am, you’ll drown choosing the right fork in the river.

That’s why using was the best move I made. As a hybrid publisher, they help you with any aspect of the self-publishing journey from proofing/editing, designing the layout and cover, publishing the e-book, adding a QR code, and printing the hard copy. It even has a storefront on its website featuring a variety of little known authors writing on a breadth of topics.

Interested in working with a publisher like this? Try them; see my interview right here. David Braughler is top dog in my book.

And, speaking of “my book,” Thank you, world, for waiting patiently as I schooled myself in the self-publishing arena. A special shout out to who ALWAYS supports, shares and ‘raderies moi and Roho, aka , for that awesome review of this book.

Related articles
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  • The Truth About Ebooks That Publishers Don’t Want You To Know
  • Why it’s Important to Support Independent Authors
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Filed Under: Business, Marketing Tagged With: Amazon Kindle, Danny Brown, E-book, Gini Dietrich, Greyden Press, LinkedIn, Publish, Self-publishing, Social Strata, Verve

The Happy Friday Series: Amazing Online Friends

05/24/2013 By Jayme Soulati

broads-who-tweet.jpgWhen I started my social media marketing agency 5 years ago, I did it for a variety of reasons.

  • I didn’t have a job. I had just been laid off from the magazine that I worked for when a larger publishing company bought it out. They were in OH, I was in NC, we didn’t know each other, and I was easy to cut.
  • I have always been ahead of the curve when it comes to technology.  In early 2000s, I made President’s Club when I was in sales because I was the first to do email blasts.  A few years later, I started the concept of selling Webinars to my advertisers at the magazine.
  • I started my blog in 2003 – I was a “mom” blogger before most moms even had email. I was on LinkedIn the first year; I was on Facebook when there were less than 800,000 people and so on.
  • I’m BIG on customer service and helping people succeed.
  • I’m very social. I like to meet people.

One of the BEST parts of social media is getting to know people. I have met some amazing people that I would never have had the opportunity to meet were it not for social media. I met my friend and mentor, Mark Schaefer because of Twitter.  I don’t know what tweet it was that he saw, but he reached out to me and offered a half hour of his time to “mentor” me. I was floored and giddy all at the same time.  Whether he liked it or not, he had a follower for life.  I wouldn’t meet him in real life for at least another year and that was when he came to be the keynote speaker for me at ConvergeSouth. He came to speak because of our relationship that we had built online.

Meet Whom You Tweet

 You can build amazing relationships with people online but at some point, you REALLY want to meet them in person. To put a face to a Twitter handle or avatar is the best feeling in the world. That’s why I go to conferences.. it’s not to learn (added bonus if I do!) but rather to MEET WHO I TWEET!

 I think it’s so important to find these opportunities to connect in person that I started a group affectionately called the #BWTs.. Broads Who Tweet. My point is getting to meet my online friends makes me happy for days. The energy I get from our  BWT weekends will feed my soul for weeks.  I just love taking those online relationships to the next level.

broads-who-tweet-wine.jpg BWT is a group of tech-savvy women who I had gotten to know over the course of time and we had built such great online relationships that we wanted to get together in person. We have a hoot when we’re together.. we laugh, we support each other and we talk non-stop. After a few lunches, I thought…Hey! Why don’t we go on a retreat! We can get away from the family for a few days, drink copious amounts of coffee and wine and learn from each other.

 And just like that, the #BWT Beach ReTweet was born.

We’ve done two of these retreats, and I’m in the process of planning the third. These relationships began on social media. We’ve carried them into real life and formed real friendships. I know that I can call on any one of these women to help me with something and they will be there in a flash. And they know that they can ask the same of me.  It was because of this group that I joined forces with my friend Adrienne and together we created a new, bigger and better social media agency. It doesn’t get much better than that, friends. 

 You never know where you will find your next friend or your next tribe. Some last, some don’t.  I’m grateful that I have them and all of you. Every chance I get to grow my social media circle, I do it because you never know where it may lead.

About The Author

Kristen Daukas is the Director of Social Media for Atlantic Webworks. When she’s not creating magic for clients, she’s busy trying to keep her sanity as she navigates the water of raising three teen and tween daughters. She also enjoys long walks on the beach in the moonlight with her husband. And she thinks she’s really funny. Come share a tweet  and circle her at Google+!

 

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Filed Under: Happy Friday Series Tagged With: Facebook, Google+, LinkedIn, Mark Schaefer, Online Communities, Social Media, Twitter

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